Dr. Reddy’s Laboratories Ltd. has launched its first direct-to-consumer e-commerce website, Celevida Wellness. This platform is dedicated to providing comprehensive and personalized diabetic care solutions for individuals with Type 2 diabetes and pre-diabetes.
What Is Celevida Wellness?
Celevida Wellness is a subsidiary of Svaas Wellness Limited, a wholly-owned subsidiary of Dr. Reddy’s Laboratories. The platform was created with the vision of offering a one-stop solution for diabetic patients, catering to their unique nutritional needs and lifestyle requirements.
The website features the Celevida range of products, along with other third-party brands, to provide a diverse product portfolio that meets the daily nutritional requirements of diabetic patients.
Celevida Wellness aims to be more than just an e-commerce platform. It strives to be a holistic solution for diabetic care, offering personalized and tailored services to its users. The platform currently delivers to over 18,000 pin codes across India, ensuring that diabetic care is accessible to a vast majority of the population.
The Celevida Range of Products
The Celevida range of products has been a flagship nutrition brand for dietary management of diabetes since its launch in 2019. These products are specifically designed to cater to the nutritional needs of diabetic patients, helping them manage their condition effectively.
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Future Plans Around Celevida
Dr. Reddy’s Laboratories has ambitious plans for Celevida Wellness. In the future, the platform will feature a digital diary to help users track their health patterns and monitor their progress. Additionally, on-call nutritionists will be available to provide expert advice and guidance to users, further enhancing the personalized care offered by the platform.