Google has announced its plans to manufacture its Pixel smartphones in India, starting with the upcoming Pixel 8. This strategic decision marks a pivotal shift in Google’s approach to the Indian market, which is one of the largest smartphone markets in the world.
Announcement at ‘Google for India’ Event
The announcement was made during the recent ‘Google for India’ event, where the tech giant unveiled its plans for the Indian market. The move is seen as a response to the growing demand for smartphones in India and the potential for Google to tap into this lucrative market.
Impact on Pricing and Market Competitiveness Of Pixel Smartphone
The decision to manufacture Pixel smartphones i.e. Pixel 8 in India is not just a business move for Google; it is also a testament to the company’s commitment to the Indian market. By localizing the manufacturing process, Google aims to reduce costs and offer more competitive pricing for its Pixel smartphones. This is crucial in a market like India, where price sensitivity is a significant factor influencing consumer behavior.
Boost to ‘Make in India’ Initiative
The manufacturing of Pixel smartphones in India will be a significant boost to the ‘Make in India‘ initiative, which aims to transform India into a global manufacturing hub. The initiative, launched by Prime Minister Narendra Modi in 2014, has attracted several global companies to set up manufacturing units in India. Google’s decision to manufacture Pixel smartphones in India is a testament to the success of this initiative.
The move is also expected to create job opportunities in the country, as Google will need to set up manufacturing units and hire skilled labor to produce the smartphones. This will contribute to the economic development of the country and help in creating a robust ecosystem for the manufacturing sector.
Impact on Indian Supply Chain Ecosystem
The manufacturing of Pixel smartphones especially Pixel 8 in India will also have a positive impact on the supply chain ecosystem in the country. With Google sourcing components locally, it will provide a boost to the local suppliers and contribute to the growth of the manufacturing sector in India.