In a world where health and wellness are no longer just buzzwords but a way of life. One brand has risen above the rest to redefine our understanding of wholesome living, HAPPILO. A name that resonates with health-conscious enthusiasts and epicurean connoisseurs alike, stands as a testament to the power of a simple idea – to eat healthy. In this article, we’ll embark on an exciting journey to explore Happilo’s valuation, its funding chronicles, and the breakdown of its shareholders. Happilo’s journey begins with a vision to provide people with the highest quality, natural, and nutritious snacks that not only tantalize the taste buds but also nurture the body.
Happilo’s Company Profile
Happilo, often celebrated for its premium quality nuts, dried fruits, and gourmet products, began its journey as a small seed. It is a healthy food brand founded in 2016, in Bengaluru. Happilo isn’t content with being another snack brand. It’s a curator of experiences, a taste master in the world of culinary creativity. The brand’s product range transcends the ordinary, offering an exquisite assortment of options. From the classic allure of almonds and cashews to the exotic intrigue of Turkish apricots and Iranian dry fruit, Happilo presents a platform where you can explore a world of flavors and textures.
Some key points
- Founded in 2016.
- Headquartered in Bengaluru, Karnataka.
- Founded by Vikas D Nahar.
- Serves in Fast Moving Consumer Goods (FMCG) and in Food & Beverage Services.
- Happilo works on a D2C (Direct-to-Consumer) business model.
- Happilo products are available on online retail stores like Flipkart, Amazon, Jio Mart, etc. and are available in airport stores and grocery shops too.
- Happilo soon after its establishment started gaining its recognition in the market.
- Happilo does half of the sale of its product through online platforms.
- By this they earn 30-40 crores as their revenue every month.
Note : We have a brief write-up on What is Jio Mart? For more information you can look into it too!
Happilo Valuation
At the heart of Happilo’s valuation is an unwavering commitment to quality. Happilo began as a humble seed of an idea in the minds of visionary entrepreneurs who shared a deep passion for health, well-being, and the joy of good food. Happilo raised a valuation of $194 million on January 24, 2022. Reportedly Happilo accelerated its growth two times more in the pandemic (FY21), but observed a slight decrease in the sales in FY22. Still managed to earn revenue of around 200 crores in FY22. Also reported a loss of Rs. 11.7 crore in FY22 as compared to FY21.
The secret behind Happilo’s soaring valuation lies in its strategic market positioning. The brand’s emphasis on offering not just products but a lifestyle choice that has struck a chord with health-conscious consumers worldwide.
Key factors that led to Happilo’s Valuation
Quality at its core – At the heart of Happilo’s success lies an unwavering commitment to quality. The company’s relentless pursuit of the finest ingredients, rigorous quality control, and adherence to international food safety standards have set it apart in the market. Customers have come to associate Happilo with premium quality, creating a strong brand loyalty.
Product Innovation – Stagnation is not in Happilo’s vocabulary. The company continuously innovates, introducing new and exciting flavors and combinations to cater to diverse consumer tastes. Whether it’s their exotic dried fruit blends or spiced nut varieties, Happilo’s diverse product range keeps customers coming back for more.
Expansion into Health- Conscious Markets – Happilo wisely tapped into the growing demand for healthier snacking options. With rising awareness of the benefits of nuts and dried fruits, the company strategically positioned itself as a go-to brand for health-conscious individuals, athletes, and fitness enthusiasts.
Distribution Channel – Happilo diversified its distribution channels, from traditional retail stores to e-commerce platforms, making its products accessible to a wider audience. The convenience of ordering premium snacks online only accelerated its growth.
Economic Conditions – Macroeconomic factors, such as interest rates and overall market conditions, can affect a company’s valuation. A booming economy may lead to higher valuations across the board.
Funding Rounds – The results of previous funding rounds can influence valuation. If Happilo has successfully raised funds at higher valuations in the past, it signals investor confidence.
Happilo Funding & Shareholders
Behind Happilo’s success lies a diverse group of shareholders who have placed their faith in the brand’s potential. While the founder remains a significant stake, institutional investors, venture capitalists, and even individual backers have joined the Happilo family. As per the latest report of January 24, 2022, with a net worth of INR 946 crores, founders hold 65.28% shares in the company. While funds hold 32.6% and ESOP (Employee Stock Ownership Plans) holds 2.05% of shares in the company.
Below are the funding rounds of Happilo-
| YEAR | SERIES ROUND | MONEY GROWTH | INVESTORS |
| February 2, 2021 | Venture Round | Rs. 100 crores ($1 billion) | A91 Partners |
| February 21, 2022 | Venture Round | Rs. 2.5 crores($25 million) | Motilal Oswal Private Equity |
Happilo reportedly as of February 21, 2022, raised a whopping amount of $38.7 million in funding over 2 rounds.
Prominent shareholders of Happilo
Founders – While the founder retains a significant stake in the company, reflecting their commitment to the brand’s mission.
Employee Stock Ownership Plans (ESOP) – Employee incentives, like stock options, are common in startups and can represent a portion of the ownership.
Strategic Investors – Partnerships with strategic investors, such as retail chains or distribution networks, can result in shared ownership.
Conclusion
Every successful brand ‘s journey is accompanied by a symphony of funding rounds, and Happilo is no exception. Funding rounds became milestones in the company’s journey in achieving great heights and success. Happilo’s journey reached a transformative moment during the Series C funding round. Helped to attain a unicorn status. This remarkable achievement drew global attention and admiration, firmly establishing Happilo as a force to be reckoned with in the world of premium snacking. With each passing day, Happilo continues to enrich lives, proving that the pursuit of happiness can be as nutritious as it is delicious.
