What Is The ABCD App? Uncovering Aditya Birla’s Latest Venture


Have you heard about the new ABCD App? Launched by the renowned Conglomerate’s division- Aditya Birla Capital, it is a sensation in the fintech industry.  So, let’s take a closer look at this latest venture to analyze how this innovative platform is reshaping the future of financial management.


(A) What is the ABCD App?

The ABCD App is a new fintech app launched by Aditya Birla Capital, a financial company, to cater to various financial needs. Here, the acronym ABCD stands for “Aditya Birla Capital Digital Ltd.”

It’s making quite a buzz in the fintech world! Reason? A non-banking financial company launched this app with a big goal – they aim to snag 30 million users within just three years. That’s some serious ambition, right? This omnichannel D2C (Direct to Customers) also aims to offer complete flexibility to customers to interact with their favorite channels in the app.

So, why all the hype? Well, during the launch, KM Birla, the big boss at Aditya Birla Group, talked about how India’s digital scene is booming. He sees ABCD as a way to tap into this digital revolution and cater to all sorts of financial needs, right from your phone.

Chairman KM Birla highlighted the app’s significance in meeting customers’ financial needs seamlessly. Developed over 12 months, the platform offers a wide range of products and services tailored to individual preferences. CEO Vishakha Mulye aims for ABCD to be a top player in each core business segment.

Let me tell you that they aren’t bluffing. They’ve covered everything ranging from loans, insurance, investments, tracking expenditures, managing accounts, assessing health digitally, and the list goes on and on…

They’re constantly updating and adding new features to make your financial life easier. So, if you’re into managing your money like a pro, ABCD might just be the app for you!

(B) Features of the ABCD App

Features of ABCD App

The Aditya Birla Capital Digital (ABCD) app offers various financial services and features. Let’s look at them one by one-

  • Financial Offerings Integration:  The ABCD app seamlessly combines all financial products and services offered by the Aditya Birla Group. This includes loans, insurance, investments, and more.
  • Credit Cards: Users can access credit cards through the app, making transactions convenient and efficient.
  • Payments Stack: The app provides a robust payment infrastructure, allowing users to make payments, transfer funds, and manage their finances effortlessly.
  • Financial Goal Analysers: Users can set financial goals and track their progress within the app. It offers insights and recommendations to help achieve these goals.
  • AI-Powered Chatbots: The app features intelligent chatbots that assist users with queries, provide personalized advice, and streamline interactions.
  • Tax Planners:  Users can manage their tax-related matters, including planning, filing, and optimizing tax liabilities.
  • Health Tracking: The app includes health-related features, such as tracking health expenses, insurance coverage, and wellness tips.
  • Portfolio Consolidator: Aggregates investment portfolios for easy monitoring.
  • Spend Analyzer: Helps users track and manage their expenses.
  • Digital Health Assessment (Digital Doctor): Checks up on your health and gives you tips to stay fit.
  • Payment Solutions: Addresses diverse financial needs through a single platform.

The platform ensures a seamless experience across various channels, including mobile apps, websites, physical branches, and virtual engagement channels. It boasts a diverse portfolio comprising 22 products and services. These offerings encompass a payment platform featuring UPI, bill payment, and online recharges, as well as financial services like loans, insurance, and investments. Additionally, users can benefit from comprehensive personal finance tracking tools like ‘My Track‘ and more.

In a nutshell, the ABCD app is smart, convenient, and packed with everything you need to take charge of your finances.

(C) What makes the launch of the ABCD app special?

ABCD App specialities

The ABCD app launch couldn’t have come at a better time! Aditya Birla Capital Ltd. has been crushing it lately. Their AUM (Assets Under Management) for NBFC (Non-Banking Financial Company) just soared past a whopping INR 1 Lakh Cr, making them the fourth biggest NBFC in India. 

And that’s not all! Their housing finance loan portfolio has been skyrocketing too, shooting up by 27% compared to last year, as of December 31, 2023. They’re really making waves in the finance world.

But wait, there’s more good news! The insurance tech sector is about to boom soon… It’s predicted to become the second-largest sub-sector in the fintech universe, making up a massive 26% or $339 billion of the total market by 2025. That’s some serious growth!

And get this- the surge in both life and non-life insurance since the pandemic has been a major driving force. India’s insurance game is on fire, set to outpace even the G20 countries with a whopping 7.1% average growth in total premiums from 2024 to 2028. Looks like the future’s looking bright for the finance world!

(D) Optimistic Outlook: Uncovering Aditya Birla’s Latest Venture

ABCD App launch

At the launch event in Mumbai, Kumar Mangalam Birla, the big boss at Aditya Birla Group, spilled the beans about the new ABCD omnichannel D2C platform. He made it clear- this platform is all about making finance super simple, like ABCD. 

They’ve put a ton of effort into making it smooth sailing for users, focusing on an awesome user experience. It only took a year for a dream team of banks, fintech folks, and financial experts to whip this app into shape.

But that’s not all he talked about! 

He also praised India for advancing its digital game. According to him, India is leading the pack in building digital Public Infrastructure (DPI). In other words, we’re showing the world how digital finance can be a game-changer for the better.

And the numbers don’t lie! 

Aditya Birla Capital’s been killing it, with a solid 22% bump in revenue year-on-year, reaching a whopping Rs.23,566 crores. Plus, their profits have shot up by a staggering 44% to Rs.2,090 crores in the first 9 months of FY2024.

Vishakha Mulye, CEO of Aditya Birla Capital Limited, said that they’ve got a whopping 1,462 branches all over India, and they’re not stopping there. They’ve added over 500 branches in just the last two years! Plus, they’re all about convenience, setting up 762 co-located branches in 218 spots, so you can get all your financial stuff sorted under one roof. 

Note: Do you know finance brokers play a crucial role in uplifting the fintech industry? Two such finance brokers are- ET Money and Groww! Go through the article for detailed information.

It will be interesting to see the ABCD App’s success in the future! Have you downloaded the app? If yes, don’t forget to share your experience in the comment section given below!

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Published By: Supti Nandi
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Paras Jain
Paras Jain
3 months ago

Excited o see Aditya Birla group diversity into digital space too!

Ruchi Srivastava
Ruchi Srivastava
3 months ago

Always intrigued by Aditya Birla group new ventures. Gonna explore the app more!

Radhika Sharma
Radhika Sharma
3 months ago

Have downloaded the app recently and is quite user friendly.