Platforms like Slack and Zoom have become household names in terms of digital communication. This is where Zoho is looking to make waves. The company has recently revamped its communication platform, ‘Cliq’. Here, it integrated advanced AI capabilities to give its competitors a run for their money.
The New and Improved Cliq
Zoho’s Cliq isn’t new to the market. However, the recent enhancements are nothing short of groundbreaking. The platform now boasts ‘Cliq Rooms’, a feature designed for hybrid meetings, bridging the gap between virtual and physical interactions. This is a timely addition, considering the world’s gradual shift towards a hybrid working model post-pandemic.
But that’s not all. Zoho has integrated AI-driven transcription services into Cliq, ensuring that every word spoken in a meeting is accurately captured. This feature is a boon for professionals who often find themselves scrambling to jot down minutes or key points during discussions.
Why Zoho is Betting Big on Cliq
The motivation behind Zoho’s aggressive push for Cliq is clear. The global shift to remote work has made communication platforms indispensable. Slack and Zoom have been the primary beneficiaries of this trend, with their user base skyrocketing in the past couple of years. Zoho, with its enhanced Cliq, aims to grab a significant slice of this lucrative pie.
The Indian Express highlights the platform’s user-friendly interface and seamless integration with other Zoho products, making it a compelling choice for businesses already invested in the Zoho ecosystem. Moreover, the platform’s emphasis on security, with end-to-end encryption, gives it an edge in a world increasingly concerned about data privacy.
Note: Do you know Zoho is one of the most profitable startups of this year (2023)? It is a unicorn with a market valuation of $1 billion.
The Market’s Response on Zoho Cliq
The market’s initial response to the revamped Cliq has been overwhelmingly positive. Business Standard reports strong traction for the platform, with a growing number of businesses opting for Cliq over its more established competitors. The platform’s flexible pricing, combined with its robust feature set, makes it an attractive proposition for both startups and established enterprises.
Hindustan Times delves deeper into the platform’s features, highlighting its ability to support large meetings with up to 10,000 participants. This scalability ensures that Cliq is suitable for a wide range of businesses, from small teams to large corporations.
Challenges Ahead
While the initial signs are promising, Zoho’s journey with Cliq is far from over. The communication platform market is fiercely competitive, with giants like Microsoft and Google also vying for a share. Zoho will need to continuously innovate and adapt to stay ahead of the curve.
Moreover, the platform’s success will also depend on its ability to attract third-party developers. A vibrant ecosystem of apps and integrations can significantly enhance the platform’s appeal, ensuring that it caters to a wide range of business needs.
