Swiggy businesses and operations also involve its expansion, acquisitions of various entities under its name. In this article, we’ll discuss about Swiggy acquisitions and subsidiaries.
Swiggy’s Profile
Founded in 2014. Swiggy embarked on a mission that resonated with every food lover. Swiggy’s aim is to bring delectable meals from a multitude of restaurants right to your doorstep, with just a few taps on your smartphone.
| Name of the company | Swiggy |
| Founders | Sriharsha Majety, Nandan Reddy, and Rahul Jaimini |
| Founded in | 2014 |
| Headquartered in | Bangalore, Karnataka |
| Parent company | Bundi Technologies Pvt. Ltd |
| Industry | Online Food & Beverage delivery |
| Areas served | 500+ cities across India |
| Services provided | Food delivery, package & courier delivery, and grocery delivery. |
Note: We have a brief write-up on Swiggy’s Business Model! For more information do visit it!
Swiggy’s Acquisitions & Subsidiaries
Scootsy
Swiggy’s first major move came in 2018, with the acquisition of Scootsy, a premium food delivery platform based in Mumbai. Scootsy brought gourmet dining to Swiggy’s menu, offering an array of upscale restaurants for the foodies.
Scootsy had carved a niche for itself by delivering gourmet meals and delicacies from upscale restaurants in Mumbai. Swiggy’s this acquisition wasn’t just about adding another delivery service to list, it has also helped to tap into the potential of Scootsy’s subsidiaries.
One of the notable subsidiaries under Scootsy’s name was “InnerChef.” InnerChef was a cloud kitchen platform that curated a wide range of menu of dishes catering to various tastes and preferences. Swiggy’s ownership of InnerChef marked its presence in the cloud kitchen segment, allowing it to offer a wide range of cuisines to its customers. The acquisition deal happened around Rs. 50 crores.
Dineout
On May 13, 2022, Swiggy made headlines by acquiring Dineout, one of India’s leading dining-out platforms. Dineout had established itself as a go-to platform for restaurant reservations, deals, and dining experiences.
Swiggy’s acquisition of Dineout signifies their indication of offering a holistic dining experience, from food delivery to in-restaurant dining. Dineout, founded in 2012, had built a robust ecosystem that easily connects diners with restaurants. It allowed users to discover, book, and experience dining at a vast network of restaurants across India.
Supr Daily
Another acquisition was of Supr Daily. On September 1, 2018, Swiggy acquired Supr Daily, a Mumbai-based subscription-based milk and daily essentials delivery service. Supr Daily, founded in 2015, has established its name in the category of delivering fresh milk, bread, and other daily essentials to the doorsteps of its customers.
Supr Daily, had been known for its commitment to quality and reliability, ensuring that households had their essential needs met daily.
Apart from that, with the help of Supr Daily’s subsidiary, “Homemade”, it connected home chefs and cooks with customers who are looking for wholesome, home-cooked meals.
Note: We have a detailed article on Why did Swiggy shut down Supr Daily? For more information do visit it!
Kint.io
In 2019, Swiggy acquired Kint.io, an artificial intelligence (AI) startup. This strategic move was a proof of Swiggy’s commitment to harnessing cutting-edge technology to improve every facet of the food delivery process.
Kint.io was at the forefront of AI-driven solutions. It specialized in computer vision and deep learning technologies, which had applications in various domains, including image recognition, data extraction, and automation.
48 East
In 2017, Swiggy acquired this Pan-Asian cuisine. This Bangalore-based kitchen infused Swiggy’s menu with Asian flavors, making it a go-to choice for dumplings and noodles. 48 East is a food delivery platform that specializes in offering a diverse range of Asian and oriental cuisine to customers.
It was founded in Bangalore, and has gained popularity for its unique menu inspired by the flavors of the East. The platform allows customers to order dishes from various Asian cuisines, including Chinese, Thai, Japanese, Korean, and more.
Lynk Logistics
On July 13, 2023, Swiggy marked its latest acquisition of Lynk Logistics. Lynk Logistics is a retail distribution company in the FMCG (Fast moving consumer goods) sector.
Lynk logistics, also known as Lynk, is a logistics technology company based in India. It operates as a platform that connects users with a variety of logistics and transportation services. The platform allows individuals and businesses to book services such as trucking, moving, and delivery through a user-friendly app or website.
Conclusion
Swiggy’s journey from a food delivery app to a multi-operating empire involves its deals and acquisitions. With every acquisition and subsidiary, they im to offer their users more convenience and ease.
