DrinkPrime vs Livpure: Which Is The Better Smart Purifier Brand?

Recently, our readers demanded a thorough breakdown of DrinkPrime vs Livepure. Reason? Both are superb water purifiers with modern technology offering clean mineral water without breaking your wallets. Hence, the debate arose- Which is the better smart purifier brand?

Ah yes, let me explain the concept of a smart water purifier briefly. Unlike traditional water filters/purifiers, here you can monitor the purification and consumption statistics through an app.

So, without any delay let’s begin our comparative analysis of DrinkPrime vs Livpure!

DrinkPrime vs Livpure: Profile Comparison

First of all, let’s look at their profiles and compare them side by side-

In the next two sections, we will briefly look at both companies individually.

DrinkPrime

Launched in 2016, DrinkPrime offers a subscription-based water purification service to Indian households. Its subscription prices are highly affordable i.e. 110 liters for ₹374/month. Thanks to the water scarcity of Bangalore that immensely helped this brand to rise and gain prominence quickly.

Note: We have thoroughly explained the topic “Can Bangalore’s Water Crisis be fixed?” You can go through it for detailed information.

Livpure

Livpure is a Gurgaon-based retail brand known for its smart water purifiers and air conditioners. You will find diverse products in its portfolio including mattresses and sleep accessories. However, its original business i.e. water purification is the key revenue driver for the company. In the financial year 2022, its revenue from water purifier sales shrank to Rs.188.9 crore (20.2%). We will discuss it in detail in the upcoming sections.

Features Comparison of DrinkPrime vs Livpure

Now, let’s compare the features of DrinkPrime vs Livpure-

Both DrinkPrime and Livpure offer reliable water purification solutions, so you can choose the one that best suits your needs. Don’t forget to consider factors like service availability, pricing, and purification technology when making your decision. 

Business Comparison: DrinkPrime vs Livpure

Here comes one of the most anticipated parts of this article- who is doing a better business in DrinkPrime vs Livpure? Just go through the table and you’ll find out-

Looking at the table, you can see the financial aspects of DrinkPrime and Livpure. DrinkPrime’s market valuation was $27.9 million in 2022, while Livpure’s was higher at $59.7 million in 2023. Livpure also had higher revenue, with $37.2 million compared to DrinkPrime’s $3.75 million in 2023.

When it comes to funding, Livpure leads again with a total funding of $64.7 million, whereas DrinkPrime had $11.5 million. However, DrinkPrime had lower operating revenue and total expenses compared to Livpure. DrinkPrime’s operating revenue was Rs.30.10 crore, whereas Livpure’s was Rs.217.4 crore in FY22. Similarly, DrinkPrime’s total expenses were Rs.57.48 crore, while Livpure’s were higher at Rs.273.8 crore in FY22.

In terms of profit or loss, both companies experienced losses, with DrinkPrime reporting a loss of Rs.27.38 crore, and Livpure reporting a higher loss of Rs.44.1 crore in FY22.

Overall, considering the market valuation, revenue, and financial aspects, Livpure emerges as the winner!