DrinkPrime vs Livpure: Which Is The Better Smart Purifier Brand?

DrinkPrime vs Livpure

Recently, our readers demanded a thorough breakdown of DrinkPrime vs Livepure. Reason? Both are superb water purifiers with modern technology offering clean mineral water without breaking your wallets. Hence, the debate arose- Which is the better smart purifier brand?

DrinkPrime vs Livpure

Ah yes, let me explain the concept of a smart water purifier briefly. Unlike traditional water filters/purifiers, here you can monitor the purification and consumption statistics through an app.

So, without any delay let’s begin our comparative analysis of DrinkPrime vs Livpure!

DrinkPrime vs Livpure: Profile Comparison

First of all, let’s look at their profiles and compare them side by side-

Type of CompanyPrivatePrivate
Operating SegmentWater PurifierWater Purifier
FoundersVijender Reddy Muthyala, Manas Ranjan HotaSAR Group (Mr. Rakesh Malhotra, Mr. Navneet Kapoor)
HeadquartersBengaluru (Karnataka, India)Gurgaon (Haryana, India) 
Area Served (Cities)Delhi NCR, Ahmedabad, Bangalore, Chennai, Hyderabad, Kolkata, Mumbai, Pune, CochinBangalore, Hyderabad, Gurgaon, Noida, New Delhi, Ghaziabad, Faridabad
Operating SpaceB2CB2C
ProductsDrinkPrime X2Around 60 different types of Water Purifiers
CompetitorsSwajal, LivPure, OwOKent, Pureit, DrinkPrime, Nasaka
DrinkPrime vs Livpure: Profile Comparison

In the next two sections, we will briefly look at both companies individually.


Launched in 2016, DrinkPrime offers a subscription-based water purification service to Indian households. Its subscription prices are highly affordable i.e. 110 liters for ₹374/month. Thanks to the water scarcity of Bangalore that immensely helped this brand to rise and gain prominence quickly.

Note: We have thoroughly explained the topic “Can Bangalore’s Water Crisis be fixed?” You can go through it for detailed information.


Livpure is a Gurgaon-based retail brand known for its smart water purifiers and air conditioners. You will find diverse products in its portfolio including mattresses and sleep accessories. However, its original business i.e. water purification is the key revenue driver for the company. In the financial year 2022, its revenue from water purifier sales shrank to Rs.188.9 crore (20.2%). We will discuss it in detail in the upcoming sections.

Features Comparison of DrinkPrime vs Livpure

Now, let’s compare the features of DrinkPrime vs Livpure-

Purification StagesParticle Remover + Chlorine & Odour Remover + High Reject RO Membrane + UV + CopperLivpure ENVY: RO + UV + UF + Taste Enhancer
Livpure BOLT: RO + UV + Mineralizer
Subscription PlanSolo: 110 liters for ₹374/month (₹3.40/liter)
Couple: 200 liters for ₹499/month (₹2.50/liter)
Family: 300 liters for ₹599/month (₹1.99/liter)
Silver: 17 liters for ₹375/month (₹3.20/liter)
Gold: 188 liters for ₹475/month (₹2.51/liter)
Platinum: 306 liters for ₹575/month (₹1.87/liter)
Titanium: 542 liters for ₹675/month (₹1.24/liter)
Security Deposit Amount (Refundable)Rs.1,500Rs.1,499- Rs.1,999 (based on model type)
Installation CostRs.0.00Rs.0.00
7-Day Freee TrialAvailableAvailable
Choice of ModelsNot AvailableLivpure BOLT (for wall mounting)Livpure ENVY (for counter-top)
App-Based Monitoring of Water Purifier and Water Consumption StatisticsYes, using IoT (Internet of Things) technologyYes, using IoT (Internet of Things) technology 
Smart Buy Plan (Rent-to-Own Plan)Available (details on Livpure Smart RO Buy Plan)Not applicable
Features Comparison: DrinkPrime vs Livpure

Both DrinkPrime and Livpure offer reliable water purification solutions, so you can choose the one that best suits your needs. Don’t forget to consider factors like service availability, pricing, and purification technology when making your decision. 

Business Comparison: DrinkPrime vs Livpure

Here comes one of the most anticipated parts of this article- who is doing a better business in DrinkPrime vs Livpure? Just go through the table and you’ll find out-

Business AspectsDrinkPrimeLivpure
Market Valuation$27.9 million (2022)$59.7 million (2023)
Revenue$3.75 million (2023)$37.2 million
Total Funding$11.5 million$64.7 million
Operating Revenue Rs.30.10 croreRs.217.4 crore (FY22)
Total ExpensesRs.57.48 croreRs.273.8 crore (FY22)
Profit/LossLoss of Rs.27.38 croreLoss of Rs.44.1 crore (FY22)
Business Comparison: DrinkPrime vs Livpure

Looking at the table, you can see the financial aspects of DrinkPrime and Livpure. DrinkPrime’s market valuation was $27.9 million in 2022, while Livpure’s was higher at $59.7 million in 2023. Livpure also had higher revenue, with $37.2 million compared to DrinkPrime’s $3.75 million in 2023.

When it comes to funding, Livpure leads again with a total funding of $64.7 million, whereas DrinkPrime had $11.5 million. However, DrinkPrime had lower operating revenue and total expenses compared to Livpure. DrinkPrime’s operating revenue was Rs.30.10 crore, whereas Livpure’s was Rs.217.4 crore in FY22. Similarly, DrinkPrime’s total expenses were Rs.57.48 crore, while Livpure’s were higher at Rs.273.8 crore in FY22.

In terms of profit or loss, both companies experienced losses, with DrinkPrime reporting a loss of Rs.27.38 crore, and Livpure reporting a higher loss of Rs.44.1 crore in FY22.

Overall, considering the market valuation, revenue, and financial aspects, Livpure emerges as the winner!

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Published By: Supti Nandi
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Sahil Kaushik
Sahil Kaushik
2 months ago

Was aware that Livpure offers smart water purifiers, never thought it has this much funding!