In a world where health and wellness are no longer just words but a way of life. One brand has risen above the rest to redefine our understanding of wholesome living, HAPPILO. In this article, we’ll explore Happilo valuation, its funding, and the breakdown of its shareholders.
Happilo’s Company Profile
Happilo, often celebrated for its premium quality nuts, dried fruits, and gourmet products, began its journey as a small seed. It is a healthy food brand founded in 2016, in Bengaluru. From the classic allure of almonds and cashews to the exotic intrigue of Turkish apricots and Iranian dry fruit, Happilo offers a platform where you can explore a world of flavors and textures.
Some key points
- Founded in 2016.
- Headquartered in Bengaluru, Karnataka.
- Founded by Vikas D Nahar.
- Serves in Fast Moving Consumer Goods (FMCG) and in Food & Beverage Services.
- Happilo works on a D2C (Direct-to-Consumer) business model.
- Happilo products are available on online retail stores like Flipkart, Amazon, Jio Mart, etc. and are available in airport stores and grocery shops too.
- Happilo soon after its establishment started gaining its recognition in the market.
- Happilo does half of the sale of its product through online platforms.
- By this they earn 30-40 crores as their revenue every month.
Note : We have a brief write-up on What is Jio Mart? For more information you can look into it too!
Happilo Valuation
Happilo raised a valuation of $194 million on January 24, 2022. Reportedly Happilo reported its growth two times more in the pandemic (FY21), but observed a slight decrease in the sales in FY22. However, still managed to earn revenue of around 200 crores in FY22. Also reported a loss of Rs. 11.7 crore in FY22 as compared to FY21.
Key factors that led to Happilo’s Valuation
Quality at its core – Happilo’s success lies in an unwavering commitment to quality. The company’s relentless use of finest ingredients, rigorous quality control, and according to international food safety standards have set it apart in the market. Customers are now associating Happilo with premium quality, creating a strong brand loyalty.
Product Innovation – Company continuously innovates, introducing new and exciting flavors and combinations to cater to diverse consumer tastes. Whether it’s their exotic dried fruit blends or spiced nut varieties, Happilo’s diverse product range keeps customers coming back for more.
Expansion into Health- Happilo consciously and wisely tap into the growing demand for healthier snacking options.
Distribution Channel – Happilo diversified its distribution channels, from traditional retail stores to e-commerce platforms, making its products accessible to a wider audience. The convenience of ordering premium snacks online only accelerated its growth.
Economic Conditions – Macroeconomic factors, such as interest rates and overall market conditions, can affect a company’s valuation. A booming economy may lead to higher valuations across the board.
Funding Rounds – The results of previous funding rounds can influence valuation. If Happilo has successfully raised funds at higher valuations in the past, it signals investor confidence.
Happilo Funding & Shareholders
As per the latest report of January 24, 2022, with a net worth of INR 946 crores, founders hold 65.28% shares in the company. While funds hold 32.6% and ESOP (Employee Stock Ownership Plans) holds 2.05% of shares in the company.
Below are the funding rounds of Happilo-
| YEAR | SERIES ROUND | MONEY GROWTH | INVESTORS |
| February 2, 2021 | Venture Round | Rs. 100 crores ($1 billion) | A91 Partners |
| February 21, 2022 | Venture Round | Rs. 2.5 crores($25 million) | Motilal Oswal Private Equity |
Happilo reportedly as of February 21, 2022, raised a whopping amount of $38.7 million in funding over 2 rounds.
Prominent shareholders of Happilo
Founders – While the founder retains a significant stake in the company, reflecting their commitment to the brand’s mission.
Employee Stock Ownership Plans (ESOP) – Employee incentives, like stock options, are common in startups and can represent a portion of the ownership.
Strategic Investors – Partnerships with strategic investors, such as retail chains or distribution networks, can result in shared ownership.
Conclusion
Every successful brand ‘s journey is accompanied by a symphony of funding rounds, and Happilo is no exception. These funding rounds has helped company to achieve great heights and success. With each passing day, Happilo continues to enrich lives, proving that the pursuit of happiness can be as nutritious and also delicious.
