When it comes to cinema halls, two companies shine at the top. Those are PVR and Cinepolis. These two multiplex theater giants have been in the news since last year. Why? Due to the upcoming PVR-Cinepolis merger! Yes, they are going to be one. The deal is worth Rs.13,600 crore.
Your mind must be hovering with questions like- Why is PVR desperate to acquire Cinepolis? What will be the outcomes of the deal? And so on.
In this article, we will delve into the breakdown of the PVR-Cinepolis merger.
The prime reason for PVR to acquire the Indian sub-division of Cinepolis is to create a dense presence all across the country. Is acquisition the only possible way to establish a pan-India presence? Well, it is not the only possible way but it is a highly cost-effective strategy. At least you won’t have to bear the headache of time-consuming methods like building new multiplex theaters!
Also, this is not the first time that PVR is going to acquire a well-established company. It acquired numerous theater companies in the past too! Let’s have a look at the brief history of PVR’s acquisitions-
|Year||Companies Acquired by PVR||Value of the deal||Number of Screens||Region|
|2013||Cinemax Cinemas||Rs.395 crore||138||The Western part of India|
|2016||DT Cinemas||Rs.500 crore||32||Delhi-NCR|
|2018||SPI Cinemas||Rs.900 crore||76||The Southern part of India|
Do you know why PVR is highly interested in Cinepolis? Because it ranks in 4th position when it comes to the number of screens in India. Here is the ranking-
|Name of the Theatre Company||Number of Screens|
|PVR (Priya Village Roadshow)||860|
If this deal commences successfully then the merged entity will have 1,260 screens in total. How? You may ask. See, 860 screens of PVR and 400 screens of Cinepolis will be represented together by the merged entity.
Expectations from the PVR-Cinepolis Merger
Apart from getting 1,260 screens, the merger will be also valuable for the individual companies involved in the deal. How? You may ask. The successful completion of the deal will increase the valuation and market cap of the participants. Here’s the expected data-
|Estimations||Amount in INR|
|Valuation of Cinepolis||Rs.5000 crore|
|Market Cap of PVR||Rs.14,000 crore|
|Valuation of the Merged Entity||Rs.13,600 crore|
Shareholding Pattern of the merged entity
Let’s look at how much stake each participant will take from the merged entity-
|Individuals Companies (Participant of the Merger)||Shareholding Stake (%)|
Both companies will have board seats in the merged company. However, Ajay Bijly will have complete management control of the unified company. Because he will retain the position of CMD (Chief Managing Director) in the merged entity too! Till when? For the upcoming three years after the merger.
Hurdles in the merger
Just like Zee and Sony merger, the PVR and Cinepolis merger is also going through numerous ups as downs. Even though the outcomes of the unification of PVR and Cinepolis (India) seem highly fruitful. But the process will not be as easy as it sounds. Why? You may ask. Due to the disappointing financials of the PVR (acquiring company)-
- Debt Surge: Rs.8051.91 crore
- Revenue: Rs.3559.17 crore
- Expenses: Rs.3832.23 crore
- Loss: Rs.332.98 crore
After looking at the financials, you may hover over a doubt. How does a company having a pile of debts and losses acquire another company?
By taking loans! You may say. But the ravaged balance sheet has reduced the chances of getting loans from the banks.
So how will the deal be completed? Look at the next section to find it out.
Strategy for commencing the merger despite debt & losses
Seeing the hurdles described above, you may wonder how the deal will be executed. No loans, huge debts, nothing. Then how?
By no-cash and all-stock deal…
As per the sources, PVR will issue a fresh share to Cinepolis for being a strategy partner. There will be no involvement of cash.
How is it beneficial for the soon-to-be parent company (PVR)? Well, with an all-stock deal without involving cash, PVR will be able to maintain its debt. At least it won’t surge into more debt.
The PVR-Cinepolis merger’s biggest problem that still exists is passing through the Competition Commission of India. Because it suspects that the merger can create a monopoly in the future. However, as per the officials, the merger won’t kill the Indian outlet of the Cinepolis brand. Also, the all-stock deal will benefit both participants. Also, Cinepolis will get the powerful position of “Board of Directors” in the entity worth Rs.13,600 crore and 1,260 screens.
Thus, there is a high chance that the PVR-Cinepolis merger will be a success!