India’s gaming industry has been on an exponential rise in the last decade. All thanks to the gaming craze of millennials and GenZ. Have you ever wondered why the number of gamers and the online gaming market is increasing day by day? Because of exclusive online gaming platforms. One such key player in this space is “Gameskraft.”
It is a Bengaluru-based startup that aims to provide a premium gaming experience to Indian users. Do you know it received recognition for being the first Indian gaming company to build an ISO-certified gaming platform? Also, it holds the Guinness World Record for organizing the largest online rummy game in the world! Now the question is, how did it manage to establish itself as a gaming giant in the Indian online gaming industry? You will get to know about it in this article.
The Birth of GamesKraft
Prithvi Singh founded this company in 2017. With the help of a skilled team, he launched Gameskraft intending to create the “next big revolution in the e-gaming industry.” The tagline of this gaming company is “India’s fastest-growing company.”
Let’s look into some details of the company
|Type of Industry||Online Gaming Industry|
|Year of establishment||2017|
|Founders||Prithvi Raj Singh, Deepak Singh, Rajkumar Taneja, Sindhu Devi Jha|
|Headquarters||Bengaluru (Karnataka, India)|
|CEO||Prithvi Raj Singh|
|Market Valuation||$47.3 million|
|Market||B2C space in the Indian gaming market|
|Competitors||PlayStudios, Games24*7, Huuuge Games, Head Digital Works, 99 Games, Apar Games, etc.|
Initial struggles and obstacles
Like many new startups, GamesKraft faced several initial struggles as it tried to establish itself in the competitive gaming market. Some of the major struggles were-
- Raising the funds: Being a new player in the market, GamesKraft has limited financial resources. It has to rely on seed funding to get started. However, securing funding was not easy, as investors were often hesitant to invest in a relatively new gaming company with no track record.
- Developing exclusive games capable of competing with established players in the market: As you know, the gaming industry is highly competitive. It is difficult for new players to break through the competition and attract users. GamesKraft had to work hard to create games that were engaging, and fun and offered a unique value proposition that would set them apart from other games in the market.
- Talent recruitment: To make the best product, you need to have a team of talented and skilled people. Similarly, GamesKraft had to build a team of talented developers, designers, and other professionals to help create and market their games. Recruiting the right talent was a challenge, as there is a lot of competition for skilled professionals in the gaming industry.
GamesKraft was able to overcome these initial struggles by focusing on creating high-quality, engaging games and building a strong team of professionals. The company’s flagship game, Rummy Culture, has become one of the most popular online rummy games in India, helping GamesKraft establish itself as a major player in the Indian gaming market.
In addition to Rummy Culture, GamesKraft went through a purple patch with the success of its other games too! We will describe them in the upcoming sections.
Factors responsible for the early successes of GamesKraft
- Ability to develop games that were optimized for mobile devices.
- Organizing ample online gaming tournaments that helped to increase awareness of the company and attract new users.
- Focus on developing high-quality and engaging games.
- A well-talented team.
- Sufficient funding
- Ability to capitalize on the increasing popularity of esports and online gaming in India.
GamesKraft’s Expansion and Achievements
The transformation of GamesKraft from an ordinary startup to a successful Indian gaming company was not a very long journey. It was possible because of its exclusive strategies that involve creating games of superior quality.
Notable Games Developed by GamesKraft
All the games feature a user-friendly interface with easy-to-use controls and customizable settings. The 3D graphics, customizable features, and online multiplayer options make these games a great choice for fans of board games and mobile gaming alike. Thus, it allows the players to personalize the gaming experience. Other than Nostragamus, RummyTime, and Pocket 52; there are several other games that stormed the Indian gaming market.
1. Rummy Culture
It is an online platform where you can play the popular card game, Rummy. This is one of the most popular online rummy platforms in our country. You will find numerous popular variations of Rummy. For example, Pool Rummy, Points Rummy, Deals Rummy, etc.
2. Snake Rush
It combines elements of the classic game Snake with endless runner gameplay. In the game, you control a snake that moves forward automatically, and your goal is to collect as many coins as possible while avoiding obstacles and enemies. As you collect coins, your snake will grow longer, making it harder to navigate through the game’s increasingly challenging levels. You can also collect power-ups that give you temporary boosts, such as invincibility or a speed boost.
3. Fruit Chop
It is a simple, addictive arcade game. The objective of this game is to chop as many fruits as possible while avoiding the bombs.
4. World Cricket Championship
It features realistic graphics, intuitive controls, and a range of game modes.
5. Solitaire Gold
Here, the objective is to clear the board by stacking cards in descending order and alternating colors. The game is played with a standard deck of 52 cards and includes various game modes, such as Classic Solitaire, Vegas Solitaire, and Tournament Mode.
6. Carrom Clash
It is a multiplayer carrom game that features different game modes, including 1v1, 2v2, and tournaments.
7. Ludo 3D
It is a modern 3D version of the classic board game Ludo, where players roll dice and move their pieces around the board to reach the finish line. You can play with other players or the computer.
It is an online chess game. You will find different modes of chess games in it. For example- classic, blitz, bullet, etc. It allows you to play online chess with players from around the world.
It is a multiplayer pool game featuring realistic physics, intuitive controls, and a range of game modes.
Achievements of GamesKraft
The success story of GamesKraft begins with the launch of several successful games like Rummy Culture and Poket52. We have summarized the achievements of GamesKraft in the following table-
|Year||Achievements of GamesKraft|
|2019||Raised a good capital in funding from leading investors.|
|2020||GamesKraft announced its expansion plans in the global gaming market that has a huge craze of fantasy games. Example- USA, UK, and UAE.|
|2021||It announced a partnership with the World Cricket Championship to leverage the fan base of the latter. It aided in its expansion in the Indian market.|
|2022||Made profits of over INR 900 crore.|
GamesKraft’s impact on India’s Gaming Industry
By now, you must have got a synopsis of the heavy impact of GamesKraft on India’s gaming industry. We will look into the details of the same in this section.
Contribution of GamesKraft to the growth of India’s gaming industry
- Development of high-quality games: GamesKraft has developed several high-quality games, including “Pool Rummy” and “Rummy Gold,” which have become hugely popular in India. These games aided in the rise of the popularity of mobile gaming in the country. Also, they have provided a platform for Indian gamers to connect and play with each other.
- Focus on localization: GamesKraft has focused on creating games that are tailored to the Indian market. They have incorporated local themes, languages, and cultural references into their games, making them more relatable to Indian players. This has helped to attract a large user base in the country.
- Innovative marketing strategies: GamesKraft has adopted innovative marketing strategies to promote its games, such as celebrity endorsements, social media campaigns, and collaborations with other brands. These strategies have helped to raise awareness about their games and attract new players.
- Support for the gaming community: GamesKraft has also shown support for the gaming community in India by organizing tournaments, providing rewards and incentives to players, and hosting gaming events. This has helped to create a vibrant gaming community in the country and has also contributed to the growth of the gaming industry.
- Contribution to the global gaming industry: GamesKraft’s success has also helped to put the Indian gaming industry on the global map. The company has received recognition and awards from international organizations such as Google and Facebook, which has helped to increase the visibility of Indian game developers in the global gaming industry.
Role in making India a hub for game development
GamesKraft’s success has helped to drive the growth of the Indian gaming industry. Do you know the Indian gaming industry is projected to be worth $3.7 billion by 2024? The company has demonstrated that there is a strong demand for high-quality, locally developed games in India. This thing has paved the way for other Indian gaming companies to succeed in the market.
Moreover, GamesKraft has created job opportunities for many Indian game developers, artists, and designers, and has also helped to attract foreign investment to the Indian gaming industry. This has helped to establish India as a hub for game development in the Asia-Pacific region.
Inspiring New Startups in the Industry
GamesKraft’s success story has also encouraged entrepreneurship in the Indian gaming industry. It inspired many new startups in the gaming industry through its focus on the online version of famous games like rummy and poker. Its key innovations of online games appear to be an inspiring factor to encourage new startups in the Indian gaming industry.
Challenges & Future Plans of GamesKraft
A. Current Challenges Faced by GamesKraft
Some of the challenges faced by GamesKraft are:
The mobile gaming market in India is highly competitive. Because of the presence of many established players like Dream11, MPL, and First Games powered by Paytm. This competition can make it difficult for GamesKraft to acquire and retain users.
It is crucial for the survival of any gaming startup. Monetizing mobile games is a challenge, and GamesKraft needs to find innovative ways to generate revenue. This can be especially challenging in a country like India, where many users are reluctant to pay for apps or in-app purchases. Therefore, GamesKraft needs to find the right balance between in-app purchases and advertising to generate revenue without affecting user experience.
3. User acquisition
All gaming startups go through the challenge of user acquisition. Acquiring users for mobile games can be expensive, and GamesKraft needs to find cost-effective ways to reach new users. This can involve targeted advertising, social media marketing, and partnerships with other companies.
4. Regulatory environment
The regulatory environment for online gaming in India is complex and can change rapidly. GamesKraft needs to stay abreast of the latest regulations and ensure that its games comply with all relevant laws and regulations. Because once it gets banned by the Indian government, things won’t be easy to retrieve.
5. Technical challenges
Developing and maintaining gaming software can be a complex and challenging process. It requires expertise in areas like game design, programming, and server management. GamesKraft needs to ensure that it has the technical resources and skilled personnel to create and maintain high-quality games.
6. User Retention
User retention is another significant challenge faced by gaming startups, as they need to ensure that users keep coming back to their games. GamesKraft needs to focus on providing an engaging and immersive experience to its users to retain them. Also, it needs to continuously upgrade its technology and infrastructure to maintain pace with the latest trends of the competitive market.
B. Plans for future growth & expansion
Despite being one of the best online gaming platforms in India, GamesKraft goes through a tremendous amount of competition in the market. Therefore, it is planning to have a strong foothold in the Indian gaming market. Its plans for future growth and expansion include-
- Diversification of products: It is planning to develop different genres of games for different platforms or devices. They could also explore partnerships with other companies in the gaming industry to offer new products or services. One of their newly launched products is “Gamezy.” It is a fantasy gaming platform designed for cricket lovers. It received a positive response from the customers. Thus, it aided GamesKraft to strengthen its presence in the fantasy gaming space.
- Targeting new demographics: It is exploring new opportunities to expand its operations into new geographic regions to target new demographics. For the same purpose, it is planning to expand its branches abroad too!
- Building awareness: To increase brand awareness GamesKraft is looking forward to novel marketing strategies to acquire and retain customers in the long run. They focus on improving customer engagement and retention through loyalty programs, personalized experiences, and customer support.
Final thoughts on the future of India’s gaming industry and GamesKraft’s role in it
You can say that GamesKraft has set high standards for India’s gaming ambition. Also, it significantly impacted the Indian gaming industry. This was possible by developing games of high quality that are tailored to the Indian market. The company’s success has helped to drive the growth of the industry and has created job opportunities for many Indian game developers.