Messi Brand Ambassador List: The Global Face of Famous Brands

Lionel Messi, one of the greatest footballers of all time, is not just a legend on the field but also a highly sought-after brand ambassador. His global influence, credibility, and dedication make him an ideal choice for companies worldwide. From sportswear giants to luxury brands, Messi represents a diverse range of products. 

In this article, we will explore the Messi brand ambassador list, giving you insights into the companies that trust Messi to represent their brand.

Here we go!

Messi Brand Ambassador List: A Brief Overview

Note: We have also covered Ronaldo and Salman Khan’s brand ambassador list. Go through the following articles for more information-

• Salman Khan Brand Ambassador List: Famous Endorsements
• Ronaldo Brand Ambassador List: Which Top Brands He Represents?

Major Partnerships of Messi Brand Ambassador List

In this section, we will discuss some of Lionel Messi’s major partnerships that have added a valuable spark to the brand.

Adidas: The Biggest Sportswear Partnership

If you have followed Messi’s career, you know that Adidas has been his official sponsor since 2006. Over the years, this partnership has grown so strong that in 2017, Messi signed a lifetime contract with Adidas.

Do you know the lifetime contract of Messi with Adidas is worth $1 billion? Not just that, he also earns $27 million annually from the deal.

Adidas has launched several signature Messi boots, such as the Messi 15, Nemeziz Messi, and X Speedflow Messi editions. This deal ensures that Messi remains one of the most influential athletes in the sports industry, further solidifying his dominance in football and brand marketing.

PepsiCo: A Long-Standing Collaboration

Messi has been associated with PepsiCo for over a decade, making him one of the brand’s most recognized ambassadors. He has endorsed multiple PepsiCo products, including-

• Pepsi (Soft Drinks)
• Lay’s (Snacks)
• Gatorade (Sports Drink)

Pepsi has launched several campaigns featuring Messi, especially during FIFA World Cups and UEFA Champions League seasons. If you’re a football fan, you’ve probably seen his entertaining Pepsi commercials, showcasing his football skills in a fun and engaging way.

Unfortunately, the specific deal amount of Messi’s partnership with PepsiCo is not available publicly…

Budweiser: Celebrating Messi’s Records

In 2020, Budweiser signed Messi as a global ambassador to celebrate his football milestones. One of the most famous campaigns was the “644 Bottles for 644 Goals” initiative, where Budweiser sent personalized beer bottles to every goalkeeper Messi had scored against. It generated $20 million in social media value.

This partnership has helped Budweiser connect with football fans worldwide, reinforcing the brand’s association with legendary sports moments.

Tata Motors: Messi’s Indian Connection

In 2015, Messi became the global brand ambassador for Tata Motors, one of India’s largest automobile companies. The campaign, titled “Made of Great”, aimed to highlight Messi’s journey of hard work and determination, aligning with Tata Motors’ philosophy of excellence. 

The exact amount of payment offered by Tata Motors to Messi wasn’t disclosed. However, the market analysts estimate the deal to be between Rs.12 crore to Rs.15 crore.

While this collaboration focused primarily on the Indian market, it also boosted Tata’s global visibility by associating with a football superstar.

Ooredoo: Expanding Digital Connectivity

Ooredoo, a telecommunications company based in Qatar, made Messi its global ambassador to promote its digital services and network coverage. Ooredoo’s campaigns featuring Messi have focussed on-

• Connecting communities through technology
• Encouraging youth participation in sports
• Expanding digital transformation globally

This partnership has played a significant role in boosting Ooredoo’s presence in Middle Eastern and Asian markets.

Hard Rock International: Merging Sports and Music

In 2021, Messi became the first-ever athlete ambassador for Hard Rock International. The brand, known for its cafes, casinos, and hotels, collaborated with Messi to celebrate its 50th anniversary.

Hard Rock even launched a limited-edition merchandise collection inspired by Messi, which included t-shirts, jackets, and collectibles for fans worldwide.

Saudi Tourism Authority: Promoting Travel

Messi partnered with the Saudi Tourism Authority in 2022 to promote tourism in Saudi Arabia. As a global football icon, Messi’s involvement aimed to attract tourists by showcasing the country’s-

• Cultural heritage
• Historic sites
• Sporting events

This partnership is part of Saudi Arabia’s broader vision to position itself as a major travel destination. This deal was worth approx. $25 million over three years.

Byju’s: Advocating for Education

Byju’s, India’s leading EdTech company, appointed Messi as the global ambassador for its “Education for All” initiative in 2022. Messi’s involvement emphasizes the importance of education, especially for underprivileged children.

Byju’s, which was also a sponsor of the FIFA World Cup 2022, leveraged Messi’s influence to encourage learning worldwide. The estimated cost of the deal was $5 million and $7 million per year.

Jacob & Co.: Messi’s Luxury Watch Deal

If you appreciate fine watches, you might love Messi’s collaboration with Jacob & Co., a luxury watch brand. Together, they have launched exclusive, high-end timepieces featuring Messi’s name and signature.

These watches are collector’s items and are designed for fans who admire both Messi’s football legacy and sophisticated fashion.

Beats by Dre: The Sound of Champions

In August 2024, Messi signed with Beats by Dre, the premium audio brand owned by Apple. Messi promotes custom Beats headphones, which are popular among athletes and music lovers alike. 

This deal strengthens Beats’ position in the sports world, especially with its connection to Major League Soccer (MLS) in the U.S.

Louis Vuitton: The Fashion Icon 

Messi has been featured in multiple advertising campaigns for Louis Vuitton, showcasing luxury fashion and accessories. One of the most famous campaigns featured Messi playing chess with Cristiano Ronaldo, making it one of the most viral brand collaborations in recent years. 

Can you guess the amount he charged? $1.7 million! Yes, Messi charged $1.7 million for posting the chess-playing image on Louis Vuitton bag on Instagram.

His association with Louis Vuitton highlights his influence beyond sports, making him a recognized name in the world of fashion and luxury. 

Pro Evolution Soccer (PES) & FIFA: Gaming Partnerships

Messi has been the face of multiple football video games including-

• Pro Evolution Soccer (PES): Official cover star for multiple editions.
• FIFA (EA Sports): Featured in FIFA’s Ultimate Team campaigns.

If you’ve played these games, you’ve likely controlled Messi on your console, making him an integral part of virtual football experiences.

OrCam: Helping the Visually Impaired

Messi has a partnership with OrCam Technologies, a company that develops AI-driven devices for visually impaired individuals. His role as an ambassador helps promote OrCam’s OrCamMyEye, a wearable device that enhances accessibility for blind people. 

Through this collaboration, Messi is using his influence to make a difference in the lives of those with disabilities.

The Impact of Messi’s Brand Ambassador List

The Messi Brand Ambassador List showcases how one footballer’s influence extends far beyond the pitch. His association with brands boosts their global recognition, helping them attract new audiences and build consumer trust. When Messi endorses a brand, it gains instant credibility, as fans associate his name with excellence, discipline, and success. 

His collaborations with brands like Adidas, PepsiCo, and Budweiser strengthen their market position, while luxury endorsements with Louis Vuitton and Jacob & Co. elevate their exclusivity. Moreover, Messi’s partnerships with Byju’s and OrCam highlight his commitment to social change, proving that brand endorsements can go beyond commercial success and create a meaningful impact on society. 

The growing Messi brand ambassador list is a testament to his unmatched marketability, making him a sought-after figure in global advertising.

Conclusion: Messi’s Ever-Growing Branding Power

The Messi brand ambassador list is not just a record of sponsorships- it is a reflection of his evolution as a global icon. His endorsements span multiple industries, from sportswear and beverages to luxury fashion and technology, showcasing his universal appeal. 

Beyond football, Messi’s influence shapes brand narratives and consumer choices worldwide. His ability to connect with audiences across different regions and demographics makes him one of the most powerful figures in advertising. As his career continues, the Messi brand ambassador list will only expand, further reinforcing his status as a marketing giant and an aspirational figure for millions across the globe!

By the way, have you ever bought a product that was sponsored by Lionel Messi? Don’t forget to share your thoughts in the comments section below 🙂