Adidas Vs Puma: Which One Is Leading The Market?

Adidas vs Puma

In the world of sportswear, there’s an epic showdown between two giant brands i.e. Adidas vs Puma. It’s like a never-ending game of sibling rivalry because these companies were founded by two brothers, Adolf and Rudolf Dassler. Today, they compete fiercely in the global market, striving to win the hearts and feet of athletes and sneaker enthusiasts alike. Each brand brings its unique style and technology to the table.

Adidas vs Puma

So, who’s currently leading the race? 

Let’s lace up our curiosity and dive into the world of sports shoes to find out which of these siblings is sprinting ahead in the market.

(A) Global Business Comparison

Adidas outshines Puma in the global business landscape. How? Look at the table given below- 

Brand Value$16 billion$4 billion
Number of Stores Worldwide2,4561,948
Market Share (2023)14.7%8-9%
Total Revenue Earned (2022)EUR 22.51 billionEUR 8.465 billion
Market CapitalizationEUR 30.50 billionEUR 9.26 billion
PresenceOver 160 countriesOver 120 countries
Adidas vs Puma: Global Business Comparison

Adidas boasts a brand value of $16 billion, more than four times that of Puma’s $4 billion. With 2,456 stores worldwide, Adidas has a broader retail presence compared to Puma’s 1,948 stores. In 2023, Adidas commands a 14.7% market share, while Puma trails with 8-9%. 

In terms of revenue, Adidas earned EUR 22.51 billion in 2022, far surpassing Puma’s EUR 8.465 billion. The market capitalization for Adidas is EUR 30.50 billion, whereas Puma stands at EUR 9.26 billion. Both companies have global reach, with Adidas operating in over 160 countries and Puma in over 120. This data highlights Adidas as the clear leader in the sportswear industry.

(B) Market Share Comparison in Leading Countries

Comparing Adidas and Puma’s market shares in leading regions reveals notable differences. For detailed figures, refer to the table below-

EMEA (Europe, Middle East, and Africa)38%36.8%
North America28%43.5%
Latin America)
Greater China14%
Asia Pacific10%19.7%
Latin America9%
Adidas vs Puma: Market Share Comparison

In EMEA, Adidas edges slightly ahead with 38% compared to Puma’s 36.8%. However, in North America, Puma takes a substantial lead with 43.5%, including Latin America, while Adidas holds 28%. In Greater China, Adidas claims 14%, but Puma’s presence isn’t specified. 

While in the Asia Pacific, Puma leads with 19.7% against Adidas’ 10%. In Latin America, Puma’s data is missing, but Adidas holds 9%. This highlights their global competition, with Puma excelling in North America and Asia Pacific, while Adidas stands strong in EMEA and Greater China.

(C) Adidas vs Puma: Key Differences

Let’s dive into the striking differences between the two sportswear titans i.e. Adidas vs Puma-

Founding Year19491948
FounderAdolf DasslerRudolf Dassler
LogoThree StripesLeaping Cat
HeadquartersHerzogenaurach, Germany   Herzogenaurach, Germany   
Brand Slogan“Impossible is nothing”“Forever Faster”
Primary FocusPerformance Sportswear and Lifestyle Fashion
Signature ProductsAdidas Superstar,
Puma Suede,
RS Collection
Brand AssociationsFIFA,
Formula 1,
Market PositionEmphasis on sportswearFusion of sports and fashion
Target AudienceAthletes and sports enthusiasts   Lifestyle,
streetwear consumers
Notable CollaborationsKanye West,PharrellRihanna, Selena Gomez
Iconic Shoe TechnologiesBoost cushioning,
Trinomic cushioning,
Ignite Foam
Sustainability EffortsParley for the Oceans
PUMA’s 10FOR25
sustainability plan
Brand ReputationKnown for innovation
and quality
Known for stylish
and trendy designs
Adidas vs Puma: Key differences

(D) Adidas Specialties and Drawbacks

Let’s have a brief overview of Adidas’ specialties and drawbacks before diving into the details-

Adidas SpecialtiesDrawbacks
Innovative TechnologyPremium Pricing
Strong Athletic EndorsementsSustainability Concerns
Wide Range of Sports ProductsStiff Competition
Iconic ClassicsOccasional Quality Issues
Fashion CollaborationsLimited Lifestyle Appeal
Adidas specialties and drawbacks

The details given below provide a comprehensive overview of what makes Adidas special and the challenges it faces in the competitive world of sportswear and fashion.

(D.1) Specialties of Adidas

The specialties of Adidas are described below-

Innovative Technology

Adidas is renowned for its commitment to innovation in sportswear. It introduced technologies like Boost cushioning, providing superior comfort and energy return. Primeknit materials enhance breathability and flexibility, setting the brand apart in terms of performance. 

Strong Athletic Endorsements

Adidas has formed strong partnerships with top athletes and sports teams. These endorsements not only enhance the brand’s credibility but also drive product development through athlete feedback.

Wide Range of Sports Products

Adidas offers an extensive selection of sport-specific apparel and footwear, catering to athletes in various disciplines. From soccer to running and basketball, they cover a broad spectrum of sports.

Iconic Classics

The brand boasts timeless classics like the Superstar and Stan Smith sneakers. These iconic shoes have transcended sports and become fashion staples, appealing to a wide range of consumers.

Fashion Collaborations

Adidas collaborates with fashion designers and celebrities, creating limited-edition collections that fuse sportswear with high fashion. This approach adds a unique and stylish dimension to their offerings.

(D.2) Drawbacks of Adidas

The drawbacks of Adidas involves the following-

Premium Pricing

While Adidas offers quality products, some of its items can be relatively expensive compared to competitors. This premium pricing may deter budget-conscious consumers.

Sustainability Concerns

Adidas has faced criticism for its environmental impact, particularly in the past. While they’ve made strides in sustainability efforts, they continue to grapple with the challenge of reducing their carbon footprint and addressing concerns about waste and materials.

Stiff Competition: Who is Adidas’ biggest competitor?

Adidas faces intense competition from other sportswear giants, particularly Nike. Maintaining market share and innovation supremacy in this competitive landscape is an ongoing challenge.

Occasional Quality Issues

Some customers have reported quality control problems with certain Adidas products. While the brand is known for its quality, sporadic issues can impact consumer trust.

Limited Lifestyle Appeal

Historically, Adidas has been more focused on performance wear. While they’ve made efforts to expand into the lifestyle and streetwear markets, they still have room for growth in this area compared to brands with a stronger lifestyle presence.

(E) Puma Specialties and Drawbacks

Puma’s strengths lie in its ability to combine sport and fashion seamlessly, iconic classics, and successful collaborations. However, it faces challenges in terms of market share, a narrower sports focus, and occasional quality concerns that it must address to remain competitive in the sportswear industry. 

Let’s look at the specialties and drawbacks of Puma-

Puma’s SpecialtiesDrawbacks
Fusion of Sports and FashionNarrower sports focus
Iconic ClassicsLess Athletic Endorsements
Collaborations and Celebrity EndorsementsSmaller Market Share
Motorsport HeritageQuality Concerns
Sustainability InitiativesPricing
Puma’s Specialties and Drawbacks

(E.1) Puma’s Specialties

Some of the special features of Puma are-

Fusion of Sports and Fashion

Puma excels in blending sportswear with fashion, creating stylish and versatile apparel and footwear that appeal to both athletes and lifestyle consumers.

Iconic Classics

The Puma Suede and Clyde shoes are timeless classics, appreciated for their sleek design and comfort, making them popular choices in streetwear culture.

Collaborations and Celebrity Endorsements

Puma has successfully collaborated with celebrities like Rihanna and Selena Gomez, infusing fresh energy and style into their collections, which resonates with younger audiences.

Motorsport Heritage

Puma is associated with motorsport, sponsoring Formula 1 teams and producing motorsport-inspired apparel and footwear. This niche focus sets them apart.

Sustainability Initiatives

Puma’s “10FOR25” sustainability plan demonstrates a commitment to eco-friendly practices, aiming to reduce its carbon footprint and waste.

(E.2) Puma’s Drawbacks

The drawbacks of Puma are described below-

Narrower Sports Focus

Puma’s sports offerings are not as extensive or technologically advanced as competitors like Nike or Adidas, limiting its appeal to serious athletes.

Less Athletic Endorsement

While they have signed athletes and teams, Puma’s roster of endorsements is generally less extensive and high-profile compared to competitors.

Smaller Market Share

Puma has a smaller market share compared to sportswear giants like Nike and Adidas, which may impact its ability to compete on a global scale.

Quality Concerns

Some consumers have reported issues with durability and quality control for certain Puma products, affecting brand reliability.


While generally more affordable than Adidas and Nike, some Puma products can still be relatively pricey, limiting accessibility for budget-conscious shoppers.

(F) Which is more popular, Adidas or Puma?

Adidas and Puma are both well-known brands, but in terms of popularity, Adidas tends to be more popular than Puma. Adidas has a strong presence in the sports and athletic footwear market and is widely recognized for its performance-oriented products and endorsements from professional athletes. Moreover, Adidas has a broader product range that includes sports equipment and apparel, which contributes to its popularity. 

On the other hand, Puma has a solid reputation but is often perceived as more of a lifestyle brand compared to Adidas. It’s worth mentioning that popularity can vary depending on geographical location and personal preferences.

Adolf Dassler and Rudolf Dassler

The key takeaway is that the determination of market leadership between Adidas and Puma is nuanced and region-specific. Adidas has historically held a larger global market share, particularly in performance sportswear. Meanwhile, Puma’s strength lies in lifestyle and streetwear fashion, targeting a different segment of consumers. 

Market dynamics can vary by region and can shift due to factors like brand endorsements and consumer trends.

Note: We have also covered a comparative analysis of Nike and Adidas. If you are interested in knowing which one is better and ruling the market, then go through the article “Nike vs Adidas.”

(G) Conclusion

In the enduring rivalry of Adidas vs Puma, both sportswear giants have carved distinct niches in the market. Adidas boasts cutting-edge sportswear technology, strong athlete endorsements, and a wide product range, making it a leader in performance gear. Puma, on the other hand, excels in merging sports and fashion, with iconic classics and fashionable collaborations attracting a diverse consumer base. 

The choice between them often depends on one’s athletic pursuits and style preferences. While Adidas tends to lead in performance-oriented markets, Puma’s fusion of sports and lifestyle fashion has broad appeal. In this competition, the real winner is the consumer, who enjoys diverse options catering to various tastes and needs.

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Published By: Supti Nandi
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Naznin Kauser
Naznin Kauser
4 days ago

Yeah Adidas is good, but according to me Puma has far more better collection then Adidas!