Amazon vs Flipkart – Who Is Leading The Indian E-Commerce?

Amazon vs Flipkart- Who is leading the Indian E-Commerce?

Recall the delight of window shopping where you can buy almost everything from the comfort zone of your home! All of us are aware of the significance of Amazon vs Flipkart in shaping the Indian e-commerce arena.

Amazon vs Flipkart- Who is leading the Indian E-Commerce?

Flipkart, an Indian homegrown e-commerce platform, and Amazon, a global e-commerce giant, have been engaged in a fierce battle for supremacy in India’s e-commerce market. After all, the Indian market has been the most admired marketplace in all over the world since ancient times.

Coming back to the current era, the most common query of folks is- Amazon vs Flipkart: Who is leading the Indian e-commerce?

So, in this article, we will delve into the various insights of Amazon vs Flipkart and compare various aspects to determine who the winner is…

Stay tuned!

Amazon vs Flipkart: A Brief Overview

First of all, let’s have an overview of both companies to initiate our comparative analysis-

Name of the CompanyAmazonFlipkart
Type of CompanyPublicPrivate
(Subsidiary of Walmart)
Operating IndustryConglomerateE-Commerce
Founded in19942007
FounderJeff BezosSachin Bansal,
Binny Bansal
(Washington, USA)
Arlington County
(Virginia, USA)
Bangalore (Karnataka,
India- Operational HQ)
(Legal Domicile)
Area ServedWorldwideIndia
Amazon Alexa
Amazon Appstore
Amazon Luna
Amazon Music
Amazon Pay
Amazon Prime
Amazon Prime Video
Twitch Ring
Amazon Web Services
Amazon Robotics
Online Shopping
Market Capitalization/
Market Valuation
$1.32 trillion
(Market Cap)
$37.6 billion
(Market Valuation)
Revenue Earned (2022) $513.98 billion$7.7 billion
Amazon vs Flipkart: A Brief Overview

You might find it interesting that Flipkart, founded in 2007, gained popularity in India with its innovative approach to e-commerce and a focus on the Indian market. You get a wide range of products across various categories, including electronics, fashion, home appliances, and more.

If you are a regular customer of Flipkart, then definitely you know its customer-friendly services. Flipkart has also expanded its services to include digital payments, logistics, and online grocery delivery.

Now, let’s talk about Amazon. This American e-commerce giant entered the Indian market in 2013 and quickly emerged as a major player. Leveraging its vast global resources, Amazon has made substantial investments in warehouses, logistics, and technology infrastructure to enhance its operations in India. It has also launched specialized services like Amazon Prime, which offers faster delivery, exclusive deals, and entertainment content.

Amazon vs Flipkart: Businesswise Comparison

Why do we always compare the companies from a business perspective? You may wonder! Well, this is the crucial aspect of the comparison analysis. Reason? It immensely helps investors, stakeholders, and decision-makers.

Comparing Amazon and Flipkart from a business perspective offers insights into their strategies, financial stability, market presence, and customer service approaches. Understanding how these e-commerce giants compete, innovate, and adapt to market trends is essential for staying competitive and relevant.

So, let’s jump into the business wise comparison of Amazon vs Flipkart-

AspectsAmazon (India)Flipkart
Company’s Worth$1.32 trillion
(Market Cap)
$37.6 billion
(Market Valuation)
Market Share in India32%51%
ShareholdersJeff Bezos (9.8%)
Public (90.2%)
Walmart (80.5%)
Tencent (5.3%)
Tiger Global (4.1%)
Binny Bansal (2.4%)
CPPIB (2.2%)
SoftBank Group (1.4%)
QIA (1.3%)
Microsoft (1.2%)
Accel (1.1%)
Others (0.5%)
Revenue Earned (FY22)Rs.21,462 crores (FY22)Rs.51,176 crore (FY22)
Rs.56,013 crore (FY23)
ExpensesRs.25,283 crore (FY22)Rs.54,580 crore (FY22)
Rs.60,858.5 crore (FY23)
LossRs.3,649 crore (FY22)Rs.3,371.2 crore (FY22)
Rs.4,890.6 crore (FY23)
Amazon vs Flipkart: Businesswise Comparison

Looking at the table, you can see that Amazon (India) and Flipkart stand out as key players in India’s e-commerce scene. Amazon boasts a substantial market cap, but Flipkart commands a larger share of the market. Notably, Jeff Bezos maintains a small stake in Amazon (India), while Walmart, Tencent, and various investors predominantly own Flipkart.

When it comes to revenue, Flipkart outperformed Amazon (India) by more than double in FY22 and is projected to maintain its lead in FY23. Both companies, however, have been operating at a loss, with Amazon (India) showing a slightly higher loss in FY22 and FY23. In essence, Flipkart maintains a dominant position in India’s e-commerce landscape.

This type of business analysis serves as a valuable resource for making investment decisions, forming partnerships, and shaping policies. It ensures a well-balanced and robust e-commerce ecosystem, benefiting consumers, investors, and regulators alike. Through informed decision-making, we can foster fair competition, safeguard consumers, and promote economic growth.

Features Comparison of Amazon vs Flipkart

Do you know what stands out in the battle of e-commerce titans- Amazon vs Flipkart? Their features! Go through the features given in the following table so that you can decide which one is better-

Product RangeDiverse, including electronics, books, etc.A broad range of products, including electronics, fashion, and more
Exclusive Products & ServicesAmazon Exclusive, Amazon BasicsFlipkart SmartBuy, Flipkart Fashion, etc.
Loyalty ProgramsAmazon PrimeFlipkart Plus
Subscription ServicesPrime Video, Prime Music, Audible (separate)Flipkart VIP Program
Payment OptionsAmazon Pay,
Credit/Debit Cards,
COD (Cash on Delivery),
UPI (Unified Payment Interface)
Credit/Debit Cards,
COD (Cash on Delivery),
UPI (Unified Payment Interface)
Delivery SpeedRelatively Faster,
Prime delivery option available
Fast & and reliable delivery services
Return PolicyGenerous return policy with easy returnsCustomer-centric approach with hassle-free returns
Shopping FestivalsAmazon Great Indian FestivalThe Big Billion Days,
Festive Sale, etc.
Mobile AppsAmazon Shopping,
Prime Video
Customer Reviews and RatingsDetailed product reviews and ratingsCustomer reviews and ratings for products are available.
Seller ProgramsFulfillment by Amazon (FBA),Seller CentralFlipkart Marketplace,Flipkart Assured, etc.
Customer ServiceStrong customer support and chat assistanceDedicated customer support and chat options
Amazon vs Flipkart: Features Comparison

Both Amazon and Flipkart have developed strong customer bases and have attracted a large number of sellers to their platforms.

They offer competitive pricing, a wide product selection, customer-friendly policies, and convenient delivery options. Additionally, both have invested in building an extensive delivery network to reach customers across the country, including smaller towns and rural areas.

It is worth mentioning that while Amazon and Flipkart dominate the e-commerce market, there are other players in the industry, such as Snapdeal, ShipClues, Nykaa, Paytm Mall, and others. However, Amazon and Flipkart have emerged as the leading contenders due to their aggressive strategies, strong brand presence, and substantial investments.

Note: Have you ever heard of “Flipkart Mafia”? It is one of the most commonly used oxymorons in the Indian startup ecosystem. To know more about it, go through the article “Flipkart Mafia & the startup empire built by them.

Final Words: Who is leading the Indian e-commerce in Amazon vs Flipkart?

Amazon vs Flipkart

So, who is the winner in the battle of Amazon vs Flipkart? As of now, Flipkart and Amazon are two major players in the Indian e-commerce market, both holding significant market shares. According to recent reports, Flipkart holds a larger market share compared to Amazon in terms of gross merchandise value (GMV) generated. 

Flipkart’s market share was around 51% in 2021, while Amazon held around 32% of the market share. Also, despite similar features, Flipkart earned a greater amount of revenue as compared to Amazon in the Indian e-commerce market. 

These figures indicate the dominance of Flipkart in the Indian e-commerce landscape. However, you must note that the market share can fluctuate over time due to various factors such as competition, innovation, marketing strategies, and consumer preferences.

By the way, what do you prefer for online shopping- Amazon or Flipkart? Share your thoughts in the comment section!

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Published By: Supti Nandi
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