Asus vs Lenovo: Which One Is Leading The Laptops Segment?

Asus vs Lenovo

Both Asus and Lenovo are highly popular laptop brands. Both of them are tough competitors of each other and offer varying features at pocket-friendly prices. So, let’s compare Asus vs Lenovo, to determine which one is leading the laptops segment!

Asus vs Lenovo


(A) Asus vs Lenovo: A Brief Overview

First of all, let’s have a look at the profiles of both the companies-

Official NameASUSTeK Computer Inc.Lenovo Group Limited
Type of CompanyPublicly ListedPublicly Listed
IndustryComputer Hardware,
Networking Hardware
Computer hardware,
Founded2nd April 19891st Nov 1984
FoundersTed Hsu
M. T. Liao
Wayne Tsiah
T. H. Tung
Luca D. M.
Liu Chuanzhi
Danny Lui
HeadquartersBeitou District, Taipei, TaiwanHong Kong (Registered Office),
Beijing, China (Operational Headquarters),
Morrisville, North Carolina, United States(Operational Headquarters)
Key PeopleJonney Shih(Chairman & Chief Branding Officer)
Jonathan Tsang(Vice Chairman)
Yang Yuanqing (Chairman & CEO)
ProductsPersonal computers,
graphics cards,
optical storage,
Personal Computers,
Storage Devices
ASMedia Technology Inc.,
Asustor Inc.,
UniMax Electronics Inc.,
ASUS South Africa
Motorola Mobility,
Asus HP,
Velocity Micro,
Fujitsu Technology Solutions
Asus vs Lenovo: A Brief Overview

(B) Asus

Asus Laptop

Asus, headquartered in Beitou District, Taipei, Taiwan, is a multinational corporation renowned for manufacturing computer, phone hardware, and electronics. Their product portfolio is diverse, encompassing desktop computers, laptops, netbooks, mobile phones, networking equipment, monitors, Wi-Fi routers, projectors, motherboards, graphics cards, optical storage, multimedia products, peripherals, wearables, servers, workstations, and tablet PCs. 

Notably, Asus serves as an original equipment manufacturer (OEM).

As of January 2023, Asus holds the position of the world’s 5th-largest PC vendor by unit sales. This underscores the company’s significant market presence and consumer trust. BusinessWeek’s “InfoTech 100” and “Asia’s Top 10 IT Companies” rankings feature Asus, highlighting its influence in the global tech landscape. Furthermore, in 2008, the company claimed the top spot in the IT Hardware category of the Taiwan Top 10 Global Brands survey, boasting a substantial brand value of US$1.3 billion.

Financially, Asus is listed on the Taiwan Stock Exchange under the ticker code 2357, signifying its prominence in the stock market. The company had a secondary listing on the London Stock Exchange under the ticker code ASKD, providing a global dimension to its financial presence.

In short, Asus is not just a technology manufacturer; it’s a major player in the global tech industry, producing a wide array of products, holding a significant market share in PC sales, and being recognized both in rankings and financial markets.

(C) Lenovo

Lenovo Laptops

Lenovo, known as Lenovo Group Limited, is a big company that makes technology products. It’s a mix of Chinese and American backgrounds. They design, make, and sell lots of different things like computers, smartphones, software, and services.

They have a wide range of products, including desktop computers, laptops, tablets, smartphones, workstations, servers, supercomputers, data storage devices, software to manage IT, and smart TVs. Some of their well-known brands are ThinkPad for business laptops (they got this from IBM), consumer brands like IdeaPad, Yoga, and Legion for laptops, and IdeaCentre and ThinkCentre for desktop computers.

Lenovo is the biggest seller of personal computers in the world, based on the number of units sold, as of 2021. They operate in more than 60 countries and sell their products to customers in over 180 countries. They started in Hong Kong and now have their main offices in Beijing and another one in Morrisville, North Carolina, USA.

They do a lot of research in many places like Beijing, Chengdu, Yamato (Japan), Singapore, Shanghai, Shenzhen, and Morrisville. They also have a partnership with NEC, called Lenovo NEC Holdings, which makes computers specifically for Japan.

(D) Comparing the features of Asus vs Lenovo

To understand which is better in Asus vs Lenovo, you need to compare its features. Sounds like a tedious task? Don’t worry! We have presented a detailed comparison of features of Asus vs Lenovo below-

Build QualityKnown for quality and durability; workhorses that last long; excellent componentsImpressive range of laptops; consistent business offerings; high reviews from business customers
Hardware & ComponentsOffers some of the best, well-priced motherboards, graphics cards, monitors, and technology solutionsCornered the market on thermal cooling technology through Lenovo Thermal Cooling
Tech PerformanceSuperior gaming laptops within the ROG series; committed to improving sustainability strategiesGreat graphics for gaming; wide laptop range with options for every need
DurabilityLong-term reliability and durability; associated with excellent componentsNot particularly durable in the long run; generally more expensive than other brands
DisplayVaries across models; known for good displays in gaming laptopsDiverse range of displays; touch screens available in newer models
InnovationContinuously improving; part of the ROG series innovationOffers different price options for various budgets
Battery LifeGenerally good; Asus takes the win in this categoryVaries across models; not the best value in terms of price and features
Customer SupportMediocre customer service; quick updates sometimes leave old incompatible featuresEasily accessible online repository for tech support
Price RangeMid-range to high-end; offers gaming laptops within the ROG seriesDifferent price options for a variety of budgets
Asus vs Lenovo: Comparison of Features

However, you must remember that your choice should align with your specific needs, whether it’s for business, gaming, or other purposes. Both brands have their strengths, so consider what matters most to you when making your decision!

The upcoming section Asus vs Lenovo will give you a clear understanding of the factors you must consider before choosing your laptop.

Note: We have also covered a detailed comparison analysis of Lenovo vs HP. Check out the article to determine the market leader of Laptops.

(E) Choosing Asus vs Lenovo: Essential Considerations

Whether you are a student or professional, you need to consider the following essential factors to determine which one suits you best in Asus vs Lenovo-

(E.1) Laptop Build Quality

When evaluating laptops, build quality is a pivotal consideration often overlooked. Lenovo consistently demonstrates commendable build quality in its higher-end product line. However, budget laptops may exhibit compromises in overall construction, particularly evident in the $700 range where issues like poor hinge construction may arise. 

ASUS, on the other hand, generally maintains better build quality across its entire product range, although there may be some trade-offs in the construction of its lower-end laptops, a phenomenon common in the industry.

(E.2) Laptop Performance

The competition in laptop performance is stark, with ASUS’s ROG Strix Scar 16 leading the pack. Boasting the Intel i9 processor, DDR5 RAM, and an NVIDIA RTX 4090, this laptop establishes itself as a powerhouse. 

In contrast, Lenovo’s reliance on energy-efficient Intel processors offers efficient performance for routine tasks but falls short in demanding gaming scenarios. ASUS stands out for its raw power, making its gaming and business laptops, even those from several years ago, formidable choices for users who prioritize performance.

(E.3) Business Laptops

ASUS addresses business needs with the ExpertBook B9450, a remarkably lightweight laptop at two pounds. Offering an Intel i7 processor, 16GB of RAM, and an impressive 24 hours of battery life, it’s part of the ExpertBook line designed for enterprise-grade use. The only drawback may be its 512GB storage on an NVMe drive. 

Lenovo’s ThinkPad X1 Carbon competes admirably, providing up to 19 hours of battery life, Wi-Fi 6 compatibility, and a robust design suitable for various working conditions. Both laptops cater to different aspects of business requirements, with ASUS emphasizing portability and Lenovo focusing on durability.

(E.4) Gaming Laptops

ASUS’s reputation in gaming is evident in the ROG Zephyrus M16, equipped with an RTX 3070 Ti, i9 processor, and high-performance components. Lenovo’s Legion Pro 7i, with an i9 processor, RTX 4080, 64GB of RAM, and a 4TB hard disk, competes fiercely in the gaming laptop arena. 

The choice between the two boils down to individual preferences and budget considerations, as both brands deliver powerful gaming experiences.

(E.5) Battery Life Comparison

ASUS excels in battery life, surpassing Lenovo in equivalent models. The ASUS ExpertBook, with an impressive 24-hour battery life, outshines Lenovo’s ThinkPad X1, which offers 19 hours. 

This five-hour difference could significantly impact user experience, making ASUS a preferred choice for those valuing extended usage without frequent charging. 

While Lenovo’s battery packs are commendable, ASUS emerges as the clear winner in this crucial aspect, catering to users who prioritize prolonged battery life.

Now, it must become easy for you to find which is better for you- Asus or Lenovo!

(F) Asus vs Lenovo: Business Comparison

By now, we have seen the detailed comparison of Asus vs Lenovo based on the features. In this section, we will look at how are they performing in terms of business-

Business AspectsASUSLenovo
Market CapitalizationTWD 335.73 billionHKD 100.62 billion
Market Share6.5% (General Laptops)
40% (Gaming Laptops in India)
Revenue Earned (2022)NT$537.2 billionUS$71.618 billion
Operating Income (2022)NT$12.9 billionUS$3.081 billion
Net Income (2022)NT$16.8 billionUS$2.145 billion 
Total Assets (2022)NT$471 billionUS$44.51 billion 
Total Equity (2022)NT$226 billionUS$5.395 billion 
Expenditures (2023)N/AUS$2.22 billion (Only R&D)
ProfitsNT$14.7US$10.5 billion
Asus vs Lenovo: Business Comparison

From the provided table comparing the business aspects of ASUS and Lenovo, several insights emerge, shedding light on the financial health and market positioning of these tech giants.

ASUS, with a market capitalization of TWD 335.73 billion, exhibits robust financial standing, reflected in its substantial market share of 6.5% in general laptops and a noteworthy 40% in gaming laptops in India. This dominance in the gaming laptop sector underscores ASUS’s strength in catering to the gaming community, a segment that has seen significant growth.

In terms of revenue, ASUS outperformed Lenovo in 2022, with NT$537.2 billion compared to Lenovo’s US$71.618 billion. ASUS’s operating income and net income of NT$12.9 billion and NT$16.8 billion, respectively, showcase not only its revenue but also its operational efficiency, contributing to a healthy bottom line.

Examining the balance sheet, ASUS’s total assets of NT$471 billion and total equity of NT$226 billion depict a substantial financial foundation. On the other hand, Lenovo, with a market capitalization of HKD 100.62 billion, a market share of 25.6%, and revenue earned in 2022 amounting to US$71.618 billion, stands as a formidable competitor.

Lenovo’s focus on research and development is evident in its expenditures of US$2.22 billion in 2023, emphasizing its commitment to innovation. While specific expenditure details for ASUS in 2023 are not available, its strong position in profits, amounting to NT$14.7 billion, indicates a financially sound performance.

In summary, ASUS has emerged as a strong player with a significant market presence and financial prowess, especially in gaming laptops. Lenovo, while presenting a formidable market share and revenue, is notable for its strategic emphasis on research and development, highlighting a commitment to technological advancement and innovation.

(G) Wrapping Up Asus vs Lenovo: Who is the winner?

Asus vs Lenovo image

In the battle of Asus vs Lenovo, the winner ultimately depends on your priorities. If gaming performance and a robust market presence matter most, Asus takes the lead with a 40% share in gaming laptops in India and a 6.5% market share in general laptops. Lenovo, with a substantial 25.6% market share, excels in research and development, emphasizing innovation. 

While Asus triumphs in revenue and profits, Lenovo’s commitment to technological advancement sets it apart. 

So, whether you seek gaming supremacy or cutting-edge innovation, both contenders bring strengths to the table – it’s about what matters most to you!

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Published By: Supti Nandi
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