Bisleri vs Kinley: Which Is Ruling The Bottled Water Space?

Bisleri vs Kinley

The scarcity of safe drinking water in India sparked a debate on Bislery vs Kinley. We can’t deny the fact that bottled water is the source of our relief when we desperately need safe drinking water especially during travelling.

Bisleri vs Kinley

What’s the first name that pops into your mind on hearing the term “Packaged Mineral Water”? Bisleri, most probably.. Reason? We have seen this brand since our childhood.

But Kinley doesn’t fall behind either. How can we forget the solid marketing campaign of Kinley with the tagline of “Boond Boond Mein Vishwas” or “every drop contains trust.”

All these factors boil down to one question. Biseleri vs Kinley- which is ruling the bottled water space in India? Let’s find out!

Bisleri vs Kinley: A Brief Overview

First of all, let’s have a look at the profile of both the companies-

Name of the CompanyBisleriKinley
Manufactured ByBisleri International Pvt. LtdMoon Beverages Ltd.
Type of CompanyPrivateSubsidiary
Operating IndustryBeveragesWater Beverage
Market Share40%17%
Founded19702000
FounderRamesh ChauhanCreated by Coca-Cola Company
HeadquartersMumbai (Maharashtra, India)Allegany (New York, United States of America)
Area ServedWorldwideNorth America, Central & Eastern Europe, Middle East, India, Pakistan, and Maldives
ProductsMineral Water,Carbonated DrinksStill Water,Carbonated Water
Revenue (FY23)Rs.2,300 crore ($290 million)Undisclosed
Net Income (FY23)Rs.200 crore ($25 million)Undisclosed
CompetitorKinley,
Rail Neer,
Aquafina,
Bailey,
WavePlus
Bisleri,
Aquafina,
Himalayan,
Rail Neer,
Oxyrich
Bisleri vs Kinley: A Brief Overview

In the upcoming sections, we will dive into the details.

Bisleri: King of Indian Bottled Water

Bisleri bottles

Bisleri, a prominent player in the Indian bottled water industry, has been quenching the nation’s thirst since its establishment in 1969. Founded by Felice Bisleri, an Italian entrepreneur, the brand gained rapid recognition for providing high-quality mineral water. Originating as a subsidiary of the Italian company Bisleri Srl, it later transitioned into an entirely Indian-owned enterprise.

Bisleri’s flagship product is its mineral water, sourced and bottled within India. The brand is synonymous with purity and has become a household name, known for its commitment to stringent quality standards. The company utilizes state-of-the-art purification processes to ensure that consumers receive safe and clean drinking water.

Over the years, Bisleri has diversified its product portfolio to include various sizes of water bottles, catering to the diverse needs of consumers. The iconic blue label and distinctive packaging make Bisleri easily recognizable on store shelves across the country.

With a robust distribution network, Bisleri has secured a substantial market share in the Indian beverage industry. The brand’s success lies not only in its product quality but also in its ability to adapt to changing consumer preferences. As a trusted and established name, Bisleri continues to be a preferred choice for millions, quenching their thirst with the assurance of purity and excellence.

Kinley: An Emerging Player in Bottled Water Space

Kinley Water Bottle

Kinley, a brand owned by The Coca-Cola Company, has become a notable player in the global bottled water market since its inception in 2000. Specializing in purified drinking water, Kinley has carved a niche for itself with a commitment to delivering high-quality, safe drinking water.

With a presence in various countries, Kinley has established itself as a reliable source of hydration. The brand adheres to rigorous purification processes, ensuring that its water meets the highest standards of quality and safety. Kinley’s purified water is often characterized by its refreshing taste, making it a popular choice among consumers seeking a clean and crisp drinking experience.

The brand primarily packages its water in PET plastic bottles, emphasizing convenience and portability. The Coca-Cola Company’s global reach and distribution network contribute to Kinley’s accessibility on a global scale.

Kinley’s success is not only attributed to its product quality but also to the strong association with The Coca-Cola Company’s reputable brand image. The distinctive blue logo and labelling make Kinley easily identifiable on shelves worldwide.

As consumers increasingly prioritise health and hydration, Kinley continues to play a vital role in meeting these demands, providing a trusted and refreshing source of purified water to people across diverse regions.

Lab Tests: Water Quality of Bisleri vs Kinley

Here comes a million dollar question- whose water quality is better in Bisleri vs Kinley? To answer this question, we went through the authentic test results published by the consumer affairs of India. 

They tested Bisleri vs Kinley based on the Indian Standard IS 14543:2016. In other words, the test parameters were based on the Indian Standard for judging the overall quality of the packaged drinking water of famous brands. Also, they tested it as per the FSS Regulations.

Test Parameters% WeightageBisleriKinley
Microbiological tests181818
Odour333
Taste555
Colour222
Turbidity333
Total Dissolved Solids (TDS)108.304.10
pH54.344.23
Substances Undesirable in excessive amount2824.8225.94
Pesticide Residues777
Toxic Substances (Below detection limit)121212
Lab Tests: Water Quality of Bisleri vs Kinley

These tests were performed to check the physical, chemical, undesirable substances, toxic metals, and microbiological and sensory requirements.

Both the brands were found to be safe for human consumption. Reason? They passed all the tests and complied with the Bureau of national Standard Requirements  IS 14543.

As you can see from the test results, Bisleri outperformed Kinley in two main aspects viz.-

  • Total Dissolved Solids
  • Substances Undesirable in excessive amount

Bisleri was found to contain the highest concentration of TDS i.s.116 mg/litre while that of Kinley was below 50 mg/litre. Also, the undesirable substances were slightly higher in Kinley (25.94) as compared to Bisleri (24.82)

The tests were conducted in a NABL (National Accreditation Board for Testing and Calibration Laboratories) accredited laboratory.

Bisleri vs Kinley: Comparison of Features

Let’s compare the features of Bisleri s Kinley-

FeaturesBisleriKinley
OriginIndian BrandOwned by The Coca-Cola Company
Established19692000
Mineral WaterKnown for mineral water productsSpecialized in mineral water
BottlingProduced and bottled in IndiaManufactured locally in various countries
VarietiesOffers a range of sizes and types Known for its purified water
Market ShareOne of the leading brands in India (40%)Competes globally as a Coca-Cola brand (17%)
PackagingBottled in PET plastic and glassPrimarily available in PET plastic bottles
PresenceExtensive presence in India Available in multiple countries globally
PricingGenerally competitively pricedPrices may vary based on region and competition
Brand ImageEstablished and trusted brandAssociated with Coca-Cola’s reputation
Bisleri vs Kinley: Features Comparison

However, you must note that some of these features like pricing, brand ambassador, and varieties change over time.

Summing Up: Bisleri vs Kinley

Here comes the final part of judgement. In the dynamic landscape of bottled water in India, both Bisleri and Kinley have established themselves as competitive players.

While Bisleri, with its decades-long presence and trust, remains a household name in India, Kinley, backed by The Coca-Cola Company, boasts a global reach and adherence to high-quality standards. 

On testing the water quality in laboratory, it was found that Bisleri was better than Kinley in two important aspects i.e. TDS (Total Dissolved Solids) and Substances Undesirable in excessive amounts.

However, we must not forget the fact that the choice of Bisleri vs Kinley often boils down to personal preferences, regional availability, and brand loyalty. 

Whether you opt for Bisleri’s familiar blue label or Kinley’s association with a global beverage giant, both brands aim to quench your thirst, leaving you with a refreshing sip and the assurance of quality!

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Published By: Supti Nandi
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