India’s Got Latent Business Model: How the Samay Raina Show Earns RS.1.5 Cr Monthly?

The Indian digital entertainment space has seen a surge in independent comedy shows, and one that stood out was India’s Got Latent, a YouTube-based comedy and talk show hosted by stand-up comedian Samay Raina. The show attracted massive audiences with its unfiltered humor, engaging guests, and fresh format. But how did it turn into a revenue-generating machine?

In this article, we’ll break down India’s Got Latent Business Model, explore how it made money, and discuss the recent India’s Got Latent controversy that led to its uncertain future. 

If you’re curious about whether India’s Got Latent is banned or how its business model worked, you’re in the right place! 

What is India’s Got Latent?

India’s Got Latent was a comedy show on YouTube that combined stand-up, interviews, and interactive segments. Hosted by Samay Raina, the show featured influencers, comedians, and public figures, creating a mix of humor and candid discussions.

Let me tell you some interesting facts about Samay Raina. The India’s Got Latent host Samay Raina is a stand-up comedian known for his sharp wit and relatable humor. He has gained popularity through his online content and live performances. His net worth is estimated to be between ₹140 crore to ₹195 crore, with monthly earnings of around ₹1.5 crore. 

The show’s appeal lay in its edgy and unfiltered humor, which resonated particularly with Gen-Z and millennial audiences. Unlike mainstream comedy shows, India’s Got Latent felt more personal and engaging—almost like a fun conversation between friends.

However, despite its success, the show recently faced backlash due to controversial remarks made by Ranveer Allahbadia (aka BeerBiceps), leading to legal trouble and the removal of all episodes from YouTube.

Now, let’s dive into the India’s Got Latent business model and how it made money.

How India’s Got Latent Makes Money?

Running a successful digital show isn’t just about cracking jokes—it’s also about having a strong business model. So, how did India’s Got Latent turn views into revenue?

Here’s a breakdown of its income sources- 

1. YouTube Monetization: The Foundation of Earnings

Like many content creators, India’s Got Latent makes money through YouTube’s Partner Program. Every time you watch an episode, YouTube displays ads before, during, or after the video, and the show earns a share of that revenue.

How does this work?

YouTube pays creators based on CPM (Cost Per Mille), which is the amount advertisers pay per 1,000 ad views. The actual earnings depend on:

• The length of the video (longer videos allow for more ads).
• Viewer demographics (audiences from countries like the U.S. have higher CPM rates).
• Engagement levels (higher watch time increases revenue).

Since India’s Got Latent episodes often reach millions of views, the show earns a significant amount from YouTube ads alone. However, ad revenue isn’t the biggest money-maker—that role belongs to brand sponsorships. 

2. Brand Sponsorships: The Biggest Revenue Source

India’s Got Latent has partnered with multiple brands that sponsor episodes in exchange for product placements, shoutouts, and custom segments. Unlike YouTube ads, sponsorship deals bring in guaranteed income, making them the most lucrative part of the business model.

Brands partnered with India’s Got Latent

Several well-known brands have worked with the show, including- 

Reports suggest that brands are willing to invest large sums per episode, making sponsorships the biggest contributor to the show’s revenue.

Why do brands invest in India’s Got Latent?

• Young, engaged audience – The show attracts Gen-Z and millennial viewers, making it ideal for brands targeting younger consumers.
• High engagement – Unlike passive TV viewers, YouTube audiences actively comment, share, and interact with content.
• Unfiltered, viral content – The show’s edgy style keeps conversations going long after episodes air, increasing brand exposure.

Since brands want to reach audiences organically, India’s Got Latent seamlessly integrates sponsorships into its content, making ads feel more like entertainment than promotions. 

3. India’s Got Latent App: A New Revenue Stream

After facing brand restrictions and YouTube guidelines, Samay Raina took a bold step—he launched India’s Got Latent app, a platform that offers uncensored, unrestricted content. We will talk more about India’s Got Latent app in the upcoming sections. 

4. Merchandising & Live Events: Potential Goldmine

Although not much information is available, there were possibilities for revenue from:

• Merchandise Sales: Selling India’s Got Latent branded t-shirts, hoodies, or accessories.
• Live Events: Organizing ticketed live versions of the show in different cities.

India’s Got Latent App: A Game-Changer in Digital Entertainment

In a bold move beyond YouTube, Samay Raina has launched the India’s Got Latent app, a platform that offers unfiltered, uncensored content for creators and audiences alike. Within 24 hours of its release, the app soared to the Top 50 on the Google Play Store and reached the Top 5 position on the Apple App Store, proving its massive appeal.

But why did Raina decide to launch an app? And what does this mean for the future of India’s Got Latent? Let’s dive into the details.

Why Launch an App?

While India’s Got Latent was a hit on YouTube, Raina recognized the limitations of brand sponsorships and platform censorship. YouTube’s content guidelines often restrict edgy or controversial content, which was a core part of India’s Got Latent’s appeal. With the app, Raina offers a censorship-free space where creators can express themselves without worrying about advertiser restrictions.

Additionally, the app allows him to control the revenue model, reducing dependence on YouTube’s monetization system and giving him direct access to subscribers and sponsors. His long-term vision? Transform the platform into a full-fledged OTT service featuring diverse content like poetry, rap, and reality shows.

Key Features of the App

India’s Got Latent app isn’t just a copy of the YouTube show—it introduces new elements that make it a unique digital entertainment platform.

1. Uncensored Content – Unlike YouTube, the app doesn’t follow brand guidelines, allowing creators complete freedom.
2. Exclusive Shows – Beyond India’s Got Latent, the app features India’s Kavya Samrat, a poetry series in collaboration with Tape A Tale, and a rap show featuring hip-hop duo Seedhe Maut and YouTuber Rohan Cariappa.
3. Ticketed Live Episodes – Fans can attend live India’s Got Latent recordings for ₹2,000 per ticket, making audience participation a key part of the experience.
4. Cash Prize Format – The show now follows a format where contestants rate their own performances, and if their rating matches the judges’ average, they win the entire ticket revenue for that episode plus a ₹1 lakh cash prize from the episode’s sponsor.
5. Subscription Model – Some episodes are available only to YouTube members for ₹59 per month, giving paying subscribers exclusive content access.

The big question now is: Will this app change the Indian digital entertainment landscape? Given its explosive start, it certainly seems possible!

India’s Got Latent Controversy: A Detailed Breakdown

The India’s Got Latent controversy has become one of the biggest debates in Indian digital entertainment, sparking public outrage, legal action, and political intervention. The controversy began in February 2025 when YouTuber and podcaster Ranveer Allahbadia (BeerBiceps) made remarks on the show that led to a massive backlash.

The situation escalated quickly, leading to FIRs, government scrutiny, and a police investigation. In response, Samay Raina deleted all India’s Got Latent episodes from YouTube and stated that the issue had become “too much to handle.”

Here’s a detailed breakdown of the controversy, its timeline, and its impact on India’s Got Latent and its creators.

Timeline of the India’s Got Latent Controversy

1. February 9, 2025 – The Controversial Episode Airs

On February 10, 2025, an episode of India’s Got Latent featuring Ranveer Allahbadia was uploaded to Samay Raina’s YouTube channel.

During the episode, Allahbadia made remarks that were quickly labeled as offensive, inappropriate, and obscene by netizens. Clips from the episode began circulating on social media, leading to heated debates.

2. February 10, 2025 – Backlash Erupts on Social Media

Within hours, #BoycottRanveerAllahbadia and #BanIndiasGotLatent started trending on X (formerly Twitter). Internet users criticized the tone and content of the discussion, calling it sexually explicit and vulgar.

• Influencers and public figures joined the conversation, demanding accountability.
• Politicians stepped in, stating that such content should not be freely available on public platforms.
• Petitions were launched, urging authorities to investigate the matter. 

3. February 11, 2025 – FIR Filed in Assam & NCW Summons Issued; Ranveer Allahbadia issued a public apology

The controversy escalated into a legal issue when an FIR was filed in Assam against:

• Ranveer Allahbadia (BeerBiceps)
• Samay Raina (Host of India’s Got Latent)
• Ashish Chanchlani (Guest & Panelist)
• Jaspreet Singh (Comedian & Panelist)
• Apoorva Makhija (Content Creator – Rebel Kid & Panelist)
• Tushar Poojari & Saurabh Bothra (Show Producers)

The Assam Chief Minister posted on X, confirming that the FIR was filed for promoting obscenity and engaging in sexually explicit and vulgar discussions.

On the same day, the National Commission for Women (NCW) issued summons to the people mentioned above. The hearing was scheduled for February 17, 2025.

A day later, Ranveer Allahbadia posted a statement, admitting a “lapse of judgment” and apologizing for his remarks.

He stated- “I deeply regret my words on India’s Got Latent. It was never my intention to hurt anyone, and I take full responsibility for my mistake. I sincerely apologize to everyone affected by this.”

Despite the apology, the controversy continued to grow, with public pressure mounting for stricter regulations on digital content.

4. February 12, 2025 (Late Night) – Samay Raina Deletes All Episodes

At 10:39 PM IST, Samay Raina posted an Instagram story addressing the deletion of all episodes of India’s Got Latent amid the controversy. He stated:

“Everything that is happening has been too much for me to handle. I have removed all India’s Got Latent videos from my channel. My only objective was to make people laugh and have a good time. I will fully cooperate with all agencies to ensure their inquiries are concluded fairly. Thank you.”

This move shocked fans, as every episode of the show disappeared from YouTube overnight.

Legal & Industry Impact of the Controversy

1. Legal Troubles for Samay Raina & the Show

With an FIR filed and the NCW hearing scheduled for February 17, legal troubles for India’s Got Latent are far from over. If the allegations hold, Samay Raina, Ranveer Allahbadia, and others could face penalties under cyber laws.

Additionally, a team from the Assam Police arrived in Mumbai to investigate the matter, increasing the seriousness of the case.

2. Brand Sponsorships in Question

Brands that had previously partnered with India’s Got Latent, including:

• Spinny (Used Car Retailer)

• POP (Brand Collaboration)

• Vastrado (Gen-Z Apparel)

were now reevaluating their sponsorships. Brands typically avoid associating with controversial content, which means the show’s financial backing could be in jeopardy.

3. India’s Got Latent’s Future Remains Uncertain

With all episodes deleted from YouTube, fans were left wondering:

Is India’s Got Latent banned?

The answer is NO—the show is not officially banned by the government or YouTube. However, with legal trouble looming and all content removed, its return is uncertain.

Note: We have also explained the Nestle controversy in detail. Go through the article for detailed information.

What’s Next for India’s Got Latent?

The future of India’s Got Latent now depends on multiple factors:

• The outcome of the NCW hearing on February 17, 2025
• The legal investigation by the Assam Police
• Samay Raina’s decision on whether to bring the show back

While India’s Got Latent was a major hit in the Indian digital space, this controversy has forced Samay Raina into a difficult position. If legal troubles persist, a comeback on YouTube seems unlikely.

However, Samay Raina’s new India’s Got Latent app could still serve as a platform for the show in the future.

For now, the only certainty is that this controversy has shaken up the Indian digital content industry—and the impact will be felt for a long time.

What do you think about this? Whether such shows be banned or does it raise question on the freedom of speech?

Share your thoughts in the comments section! Thanks for reading 🙂