When it comes to ordering fresh meat and seafood online, two names often stand out—Licious vs FreshToHome. If you’re someone who values freshness, hygiene, and convenience, choosing between these two giants can be tricky. Both brands promise quality, speedy delivery, and a range of ready-to-cook delights.
But which one really suits your kitchen and lifestyle better?
In this article, we will uncover everything that matters—from how they source their products to their pricing, product variety, and even how they market themselves.
Whether you’re a health-conscious buyer or just looking for the tastiest mutton for your next curry night, this detailed comparison of Licious vs FreshToHome will help you make the right choice.
Licious vs FreshToHome: Overview of the Brands
Both Licious and FreshToHome launched in 2015 with a mission to bring clean, quality meat and seafood straight to your doorstep. While they might seem similar at first glance, the core difference lies in how they operate and what they focus on.
| Particulars | Licious | FreshToHome |
| Operating Industry | Food & Beverage (Online fresh meat, seafood, and ready-to-cook products) | Food & Beverage (Online fresh meat, seafood, and fresh produce delivery) |
| Founded | 2015 | 2015 |
| Founder(s) | Vivek Gupta & Abhay Hanjura | Shan Kadavil & Matthew Joseph |
| Headquarters | Bengaluru (Bangalore), Karnataka, India | Bengaluru (Bangalore), Karnataka, India |
| Number of Locations | Over 30 cities in India (expanding, with both online and offline presence) | Present in over 160 cities in India and UAE; 28 cities with offline stores as of 2022 |
| Area Served | India (major metro and tier-1 cities; exploring Southeast Asia) | Present in over 160 cities in India and the UAE; 28 cities with offline stores as of 2022 |
| Key People | Vivek Gupta (Co-founder), Abhay Hanjura (Co-founder) | Shan Kadavil (Co-founder & CEO), Matthew Joseph (Co-founder) |
| Products | Fresh chicken, mutton, seafood, eggs, ready-to-cook, ready-to-eat, spreads, and marinades | Fresh fish, meat (chicken, mutton), seafood, ready-to-cook, marinated meats, fruits, veggies |
| Competitors | Meatigo, Captain Fresh, Zappfresh, TenderCuts, FreshToHome, Jumbotail, and FreshR | Licious, Meatigo, Zappfresh, Captain Fresh, |
Licious has quickly become a household name thanks to its premium packaging, ready-to-cook options, and expansion into plant-based foods. FreshToHome, on the other hand, built its reputation on chemical-free meats and a unique tech-driven supply chain that connects you directly to farmers and fishermen.
So, when it comes to Licious vs FreshToHome, it’s all about what matters most to you—flavor innovations or clean sourcing!
Sourcing Model & Supply Chain Comparison
This is where you start to notice how differently the two companies operate. Licious leans toward a vertically integrated model. It controls a large part of its supply chain, sourcing from its own and partner farms, with a strong emphasis on biosecurity and traceability.
FreshToHome offers a tech-savvy twist. Their direct-from-source model connects you to local fishermen and farmers using an auction-based platform. This cuts out the middlemen and helps ensure transparency and freshness.
Here’s a detailed comparison of the supply chains of Licious vs FreshToHome-
| Aspect | Licious | FreshToHome |
| Sourcing Model | Farm-to-fork; sources directly from own farms (about 50%) and partner farms with trained sourcing teams | Direct sourcing from fishermen and farmers via tech-enabled platform, cutting out middlemen |
| Farm Tie-Ups | Yes; has own farms and partners with external farms, deploying teams for quality and biosecurity | Yes; ties up with 1,500+ fishermen and farmers; uses electronic auction platform |
| Vendor Model | Works closely with partner farms; regular quality checks and training for biosecure, antibiotic-free meat | Direct partnerships; farmers and fishermen auction produce directly to FreshToHome |
| Storage & Processing | Owns and manages processing centers and cold chain for strict quality control | Central and distribution hubs, vacuum-sealed packaging, full cold chain from source to home |
| Transparency | High; traceability from farm to fork, regular audits | High; direct-from-source model, chemical/antibiotic-free focus, 120+ quality checks |
| Key Differentiator | Controls entire supply chain; about half of meat from own farms, rest from tightly managed partners | AI-based tech platform for direct sourcing, eliminating middlemen, rapid delivery |
So, in the debate of Licious vs FreshToHome, if you care about traceability and AI-backed logistics, FreshToHome might have an edge. But if you prefer a company with end-to-end control for consistent quality, Licious has you covered!
Note: We have covered various topics on Licious. For more information, visit the following articles-
Features Comparison: Licious vs FreshToHome
When it comes to features, both brands bring a lot to the table. Licious is known for its polished user experience, ready-to-eat options, and premium feel. Their business model is direct-to-consumer and they’re rapidly building offline stores to strengthen their presence.
FreshToHome, meanwhile, takes a health-first approach. If you’re someone who insists on antibiotic-free and chemical-free meat, this is where FreshToHome shines. Plus, their addition of fruits and vegetables makes it more of a one-stop shop.
Have a look-
| Features | Licious | FreshToHome |
| Business Model | D2C, farm-to-fork, online & expanding offline stores | D2C, online marketplace |
| Product Range | Fresh chicken, mutton, seafood, eggs, ready-to-cook, ready-to-eat, plant-based meats | Fresh chicken, mutton, seafood, fruits, vegetables, ready-to-cook, marinated meats |
| Quality Focus | High-quality, soft, precisely cut meat; robust cold chain | Chemical-free, antibiotic-free, Halal-certified; focus on health and safety |
| Delivery | Rapid delivery, 200 km supply radius, expanding offline presence | Same-day delivery in many locations |
| Offline Stores | Expanding; aims for 50 stores by 2026 | Present in 28 cities with offline stores (as of 2022) |
| Key Strengths | Brand recognition, product quality, tech/logistics, ready-to-cook innovation | Health focus, chemical/antibiotic-free, wide variety, value-driven |
| Customer Base | 1.2 million (Urban, quality-focused, convenience seekers) | Health-conscious, value-seeking, safety-focused |
In terms of Licious vs FreshToHome, ask yourself: Do you want premium meat with a gourmet feel, or clean, value-driven food that supports farmers directly?
Traffic & Marketing
You’ve probably seen Licious ads everywhere—from digital platforms to influencer campaigns. Their strategy is all about visibility and building a premium brand image. In comparison, FreshToHome uses a more targeted, health-conscious message, backed by celebrity endorsements and a growing loyal customer base.
| Key Aspects | Licious | FreshToHome |
| Marketing | Aggressive digital, celebrity campaigns, plant-based line (UnCrave) | Health-centric campaigns, celebrity ambassador (Ranveer Singh) |
| Website Traffic (Feb-Apr 2025) | 357.7K total visits; higher than FreshToHome; 64.37% from India | 266.2K total visits; 35.63% from India |
| Average Visit Duration | 1 min 39 sec | 2 min 8 sec |
| Pages per Visit | 4.08 | 4.23 |
| Bounce Rate | 42.9% | 44.76% |
Despite Licious having higher website traffic, FreshToHome’s users tend to spend more time browsing, indicating strong engagement. So in the Licious vs FreshToHome showdown, Licious wins in volume, but FreshToHome might be gaining ground in customer intent.
Price Comparison of Licious vs FreshToHome: Who is more Cost-Effective?
Price is often the deciding factor, and in this case, there’s not a massive difference. Both platforms offer competitive pricing, with FreshToHome sometimes coming in slightly cheaper depending on your city and available offers.
| Meat Type | Licious | FreshToHome |
| Chicken (Boneless, 500g) | ₹197 | ₹189–₹199 (varies by city/offer) |
| Chicken (Curry Cut, 500g) | ₹149–₹169 | ₹149–₹169 |
| Mutton (Goat, 500g) | ₹399 | ₹389–₹409 |
| Fish (Rohu, 500g) | ₹179–₹229 | ₹169–₹219 |
| Prawns (Medium, 250g) | ₹299–₹349 | ₹289–₹339 |
| Eggs (6 pcs) | ₹69–₹79 | 65–₹75 |
If you’re buying in bulk or watching your monthly grocery budget, FreshToHome might give you better value. But if you don’t mind paying a bit more for convenience and premium cuts, Licious makes a strong case.
You can check the current prices here-
In short, the Licious vs FreshToHome price battle is close—your choice depends on your budget and how much you value quality over cost.
Business Comparison of Licious vs FreshToHome
From a business standpoint, Licious has taken big steps toward becoming a unicorn, with a valuation close to $1.5 billion and ambitions for an IPO. FreshToHome, while smaller in valuation, has been expanding rapidly and maintaining a strong presence in more cities, including in the UAE.
| Business Aspects | Licious | FreshToHome |
| Market Valuation | Targeting $2 billion for 2026 IPO; last known valuation $1.5 billion (2023) | Estimated at $572 million |
| Customer Base | Serves over 1.2 million customers across 20+ Indian cities; exact number not disclosed | Serves millions in 160+ cities in India and UAE; exact number not disclosed |
| Revenue Earned | ₹685 crore (FY24); FY25 likely higher, but official figure not yet public | ₹369.55 crore (FY24) & ₹24.91 Crore in FY23; Data for FY25 not available |
| Total Expenses | Not officially disclosed for FY25; previously reported high due to expansion and marketing | ₹539 Crore in FY23; The data of FY24 & FY25 is not available |
| Profit/Loss | ₹293.77 (FY24); ₹524.18 (FY23); Data for FY25 not available | Loss of ₹149.73 Crore (FY24) & ₹313.17 Crore (FY23);Data for FY25 not available |
Licious has also earned more revenue, but it comes with higher losses due to aggressive expansion and marketing. FreshToHome’s strategy appears more conservative but focused on sustainable growth.
So when comparing Licious vs FreshToHome from a business angle, Licious leads in funding and reach, while FreshToHome scores on efficiency and health-focused brand positioning.
Final Thoughts: Which One Should You Choose?
The Licious vs FreshToHome decision ultimately depends on what you care about most. If you love trying new ready-to-cook meals, enjoy premium packaging, and want a trusted brand with consistent quality, Licious is a great pick. But if health, affordability, and direct-from-farm freshness are your top priorities, FreshToHome might just be your go-to.
Both companies have redefined how you buy meat online in India, and with rapid growth and innovation on both sides, you can’t really go wrong. Still, being informed helps you make smarter, tastier choices.
So next time you’re placing that meat order, remember this comparison—and choose the brand that serves you better in the great Licious vs FreshToHome face-off!
