Ustraa vs Beardo: Which Men’s Grooming Brand Truly Wins in 2025?

Hey all! Today’s article is especially for men 🙂

If you’ve ever stood in front of the mirror, wondering whether your beard could be fuller, your skin could be smoother, or your scent could turn more heads — you’re not alone. Every modern man deserves grooming products that match his vibe. 

And that’s where the big question comes in: Ustraa vs Beardo — which one truly delivers the results it claims?

You’ve probably seen both names everywhere — on Instagram ads, shopping apps, YouTube reviews, and even in your friend’s bathroom cabinet. But behind all the hype, which brand really suits your grooming goals? 

In this article, we break down everything that matters — from ingredients to tech, pricing to marketing — to help you make the right choice!

Profile Comparison of Ustraa vs Beardo

Let’s start with the basics. When you think of Ustraa vs Beardo, you’re looking at two bold Indian brands changing how men groom themselves. Both came into existence around the same time, but with slightly different missions. 

Ustraa leans into youth-centric vibes with a strong digital presence, while Beardo balances grooming with luxury and lifestyle, even hitting the international stage.

The following table will help you to understand the company profiles in detail-

You might relate more to Ustraa if you love a clean, straightforward approach to grooming with Indian-made products. On the other hand, Beardo has that premium touch and international flair — perfect if you want to feel like a boss in and out of the salon chair.

Ustraa vs Beardo: Features Comparison 

This is where Ustraa vs Beardo really gets interesting. You want products that work — not just sit on the shelf looking fancy. 

Ustraa’s focus is on beard health, growth, and skin care underneath, using Redensyl and natural oils that fight patchiness and boost thickness. 

Beardo goes a bit deeper with a mix of Redensyl, Anagain, and Bicapil to help nourish and strengthen hair. 

If you’ve had bad luck with sticky wax or oily serums, you’ll appreciate Ustraa’s lightweight formulas and softeners. But Beardo still holds its ground with powerful serums and intense nourishment for fuller beards over time. 

Basically, Ustraa gives you fast-absorbing, no-nonsense grooming. Beardo gives you rich care and variety. What kind of man are you?

Business Model Comparison

Now let’s talk about how both brands actually get to you. Ustraa vs Beardo shows a clear difference in strategy here. 

Ustraa is more focused on selling directly to you — no middlemen, no frills. You can get their stuff straight from their site or major e-commerce platforms. Beardo, though, plays a wider game. Along with selling online, it’s got a strong presence in salons, retail stores, and even in barbershops near you.

So if you love supporting brands that feel personal and transparent, Ustraa might be your go-to. But if you’re someone who trusts products you see in salons and shops, Beardo could be the brand you’ve already used — even without knowing.

Technologies of Ustraa vs Beardo Products

Let’s get geeky for a second — but in a good way. Because the tech behind your beard oil actually matters. 

In the Ustraa vs Beardo face-off, Ustraa takes a science-backed approach with DHT boosters and quick-absorb formulas that target patchy spots. Beardo responds with rich oils and nourishing ingredients that offer deeper, long-term care.

If you want fast, visible results with less greasiness, Ustraa’s got your back. But if you don’t mind putting in some extra time for beard therapy and deeper conditioning, Beardo delivers that premium feel.

One’s like a solid gym workout — the other’s like a long spa day. Which grooming vibe are you chasing?

Traffic & Marketing Strategies of Ustraa vs Beardo

Here’s where things get flashy. Ever seen Ranveer Singh promoting grooming products? That’s Beardo. 

Their marketing is loud, bold, and full of celebrities and influencers. Ustraa, in contrast, takes a simpler route — focusing on education, user guides, and social engagement that feels real and relatable.

So in the Ustraa vs Beardo battle for your attention, ask yourself — do you follow hype and glitz? Or do you connect more with brands that teach and guide you? Both strategies work, but only one feels right for you.

Pricing Comparison of Ustraa vs Beardo: Who is more pocket friendly?

Let’s talk numbers — because your wallet matters too. Between Ustraa vs Beardo, Ustraa often gives you more quantity for your money. Beard oils, face washes, and creams come in bigger packs with pocket-friendly rates. Beardo, meanwhile, plays on exclusivity — smaller sizes, but with that polished, premium appeal.

You can save more with Ustraa, especially if you’re building a complete routine. But if gifting, aesthetics, and experience matter more, Beardo’s kits and perfume sets feel luxurious without breaking the bank.

Pick what suits your style — budget-conscious grooming or suave sophistication?

Business Comparison: Who is winning the market? 

Finally, let’s look at the big picture. Ustraa vs Beardo isn’t just about beard wax or trimmers — it’s also about how the businesses perform. 

Ustraa is still finding its feet financially, focusing on building loyal customers and experimenting with products that suit Indian men. Beardo, backed by Marico, has already hit profits and expanded worldwide.

If you love supporting growing Indian startups with an honest story, Ustraa deserves your attention. But if you like a brand that’s already proven itself and delivers a polished experience, Beardo is a safe bet.

Note: We have also explained “6 Startups that are leading the Men’s Grooming Industry in India.” Go through the article for more details.

Final Thoughts on Ustraa vs Beardo: Who is the Winner?

So… Ustraa or Beardo?

If you’re still unsure, that’s totally okay. The Ustraa vs Beardo decision isn’t about right or wrong — it’s about you. Your beard, your vibe, your expectations. Want fast results, better value, and Indian-made care? Go for Ustraa. Want premium grooming, global quality, and a touch of swagger? Try Beardo.

The truth is, both brands bring something solid to the table. You don’t need to pick just one. Mix, match, test, and see what works best for your grooming goals.

In the end, your confidence is what matters. And whether it’s Ustraa or Beardo — that journey starts with one great product!