The summer season is here, and we all know that summers are incomplete without Ice-Cream! But if you are health-conscious enough, you would know that according to health experts, ice cream is nothing but sugar-filled tubs, giving you extra calories and obesity.
So, do we need to stop consuming ice cream? Well, yes, if you can, but no worries if you don’t… Because now we have substitutes that offers guilt-free ice creami.e. ice-cream. And two famous brands offering sugar-free ice cream are Go Zero and Get-A-Way.
If you watch Shark Tank, then you would be familiar with these brands. You must have seen them in Blinkit and Zepto, too.
Now, here comes the million-dollar question- Go Zero Vs Get-A-Way Ice Cream: Which Sugar-Free Ice Cream is Better?
This article is all about the detailed comparison of both these brands. So, let’s get started!
Profile Comparison: Understanding the Philosophies of Go Zero vs Get A Way
I know you’re here to know the key feature difference of Go Zero vs Get-A-Way ice cream. But before starting that, we need to know how they operate in the growing healthy ice cream India segment and how their approach is fundamentally different.
So, let’s have a brief overview of both the brands-
| Particulars | Go Zero | Get A Way |
| Operating Industry | Food and Beverage (F&B) | Food and Beverage (F&B) and D2C Retail Industry |
| Segment | Healthy dessert and ice cream segment | High-Protein Frozen Desserts |
| Founded | 2022 | 2018 |
| Founders | Kiran Shah | Jash Shah, Pashmi Shah, and Jimmy Shah |
| Headquarters | Mumbai (Maharashtra, India) | Goregaon West, Mumbai (Maharashtra, India) |
| Compeititors | NOTO, Get-A-Way, Minus30, and WhiteCub | NOTO, Good Fettle, Go Zero, Frugurpop, and Kind Kones |
In one line, I can say that Go Zero is built for the everyday consumer who wants a low-calorie ice cream without compromising on taste. Get-A-Way, on the other hand, is more aligned with fitness enthusiasts looking for protein rich dessert.
Note: We have already explained the Go Zero business model in detail. You can go through the article to understand how it is revolutionizing guilt-free ice cream.
Features Comparison: Who Offers Better Nutrition & Taste?
This is the section that you have been searching for. To decide between the two, we have to look past the branding and into the technical nutritional details.
Nutritional & Compositional Highlights
| Metric | Go Zero | Get-A-Way |
| Primary Target Niche | Low-calorie/Weight loss | High-protein/Keto |
| Typical Calorie Count | ~79 – 100 kcal (per 100g) | ~140 – 200 kcal (per 100g) |
| Protein Profile | Standard formulation | High-Protein (Whey Isolate focus) |
| Sweetener Composition | Stevia, Maltitol, FOS | Proprietary blend |
The table tells that Go Zero ice cream is ideal if you’re tracking calories or trying to lose weight. It falls into the reduced calorie dessert category. Then what different feature does Get A Way ice cream offers? You may ask. Well, Get-A-Way ice cream suits those looking for keto ice cream in India or aiming to increase protein intake.
In other words-
Want fewer calories? Go Zero wins.
Want more protein? Get-A-Way takes the lead.
Ingredient & Taste
Nutrition matters, but let’s be honest…. Taste is everything. No one sticks to a dessert that doesn’t satisfy cravings.
| Feature Category | Go Zero | Get-A-Way |
| Sweetner Source | Natural (eg. stevia) | Organic, Zero-Calorie sweeteners |
| Additives | As mentioned in the label | Clean label focused |
| Product Texture | Creamy, traditional feel | Dense, rich, protein-heavy feel |
| Flavor Philosophy | Traditional fruit and classic options | Gourmet, decadent, dessert-focused |
In short, the Go Zero vs Get-A-Way taste test often comes down to texture. The former delivers a familiar, nostalgic creaminess that is closer to traditional ice cream. The latter offers a thicker, almost mousse-like density due to higher protein content.
Market Position & Availability
Beyond taste and nutrition, accessibility and positioning also play a huge role.
| Dimension | Go Zero | Get-A-Way |
| Primary Value Prop | Guilt-free, low-calorie treat | High-protein indulgence |
| Label Consistency | Generally consistent | Mixed findings in independent lab tests |
| Distribution Strategy | High tier on quick-commerce (Blinkit/Zepto) | Specialized D2C e-commerce platform |
| Best Utility | Casual snacking for low-calorie diets | Post-workout recovery protein boost |
Go Zero is easier to find and ideal for impulse buying. Get-A-Way operates more like a premium sugar-free ice cream brand with a niche audience.
Business Comparison: Who’s Winning the Market?
Let’s zoom out and look at the business side of this frozen dessert comparison-
| Business Aspects | Go Zero | Get-A-Way |
| Market Valuation | $16.6 million (roughly ₹135–140 crore) | ~$2 million (₹17.65 crore- 51% stake for ₹9 crore) |
| Revenue (2025) | ₹42 crore ($3.9M) in net revenue for FY25 | ₹18.1 crore |
| Expenditure | Not Disclosed | Not Disclosed |
| Profit/Loss | Not Disclosed | Not Disclosed |
| Employees | 35-41 employees (estimated growth phase) | 21-30 employees (lean operational model) |
| Market Share | 70% in the guilt-free ice cream segment | Not Disclosed |
From the business strengths, we can see that Go Zero is currently dominating the guilt-free ice cream segment in India, while Get-A-Way remains a strong niche player in the high protein ice cream category.
Go Zero vs Get-A-Way: Price, Value, and Use Case
When evaluating Go Zero vs Get A Way price, the difference reflects their positioning:
- Go Zero = mass premium, accessible
- Get-A-Way = niche premium, performance-focused
Best Use Cases
- Choose Go Zero ice cream if:
- You want a diet-friendly dessert
- You are counting calories
- You want a quick, satisfying treat
- Choose Get-A-Way ice cream if:
- You follow a fitness routine
- You need post-workout protein
- You prefer dense, indulgent textures
Final Verdict: Which One Should You Choose?
The answer to Go-Zero vs Get-A-Way review isn’t about which is better overall. It’s about what your body needs.
- For everyday indulgence with fewer calories → Go Zero
- For functional nutrition and protein intake → Get-A-Way
Both brands prove that ice cream without sugar can still feel indulgent, creamy, and satisfying. They’re shaping the future of healthy frozen treats in India.
Frequently Asked Questions (FAQs)
Here are some of the most common queries that people ask about healthy desserts-
Is Go Zero ice cream really sugar free?
Yes, it uses sugar substitutes like stevia instead of added sugar, making it a no added sugar ice cream.
Who makes the best sugar free ice cream?
It depends on your goal. Go Zero is great for calorie control, while Get-A-Way excels in protein content.
Is Get a Way ice cream sugar free?
Yes, it is designed as a sugarless ice cream brand using alternative sweeteners.
गेट अ वे आइसक्रीम शुगर फ्री है?
हाँ, यह शुगर-फ्री डेज़र्ट कैटेगरी में आता है और चीनी के विकल्पों का उपयोग करता है।
क्या जीरो शुगर आइसक्रीम स्वस्थ हैं?
यह पारंपरिक आइसक्रीम से बेहतर विकल्प हो सकते हैं, लेकिन संतुलित मात्रा में ही सेवन करना चाहिए।
Can diabetics eat zero sugar ice cream?
Yes, but always check the ingredient list and consult a doctor, as some sweeteners may affect blood sugar.
Is there a truly sugar-free ice cream?
Most products use sugar substitutes rather than being completely sugar-free in a chemical sense.
Which ice cream is best for diabetics?
Look for diabetic-friendly ice cream with low glycemic sweeteners and balanced nutrition.
What is the healthiest ice cream to eat?
The healthiest option is one with a clean ingredient list, controlled calories, and minimal additives.
Can diabetic patients eat go zero ice cream?
Often yes, as it is considered blood sugar friendly, but individual responses vary.
Which is better for a diabetic, ice cream or yogurt?
Yogurt generally has a better glycemic response, but no sugar added dessert options are improving rapidly.
What is the healthiest sugar-free ice cream?
Products with natural sweeteners, low calories, and high transparency in labeling are the best choice.
Go Zero ice cream good or bad?
It is a good option when consumed in moderation as part of a balanced diet.
Go Zero ice cream best flavour
Alphonso Mango is widely appreciated for its authentic taste.
Is Go Zero ice cream good for weight loss?
Yes, thanks to its low calorie count, it fits well into weight-loss diets when portion sizes are controlled.
The Bigger Picture
The Go Zero vs Get-A-Way debate reflects a larger shift in consumer behavior. People no longer want to choose between health and indulgence… They expect both.
Whether you pick Go Zero or Get-A-Way, one thing is certain:
The future of dessert is smarter, cleaner, and far more exciting than ever before.
