Amazon Prime vs Netflix: Which OTT Giant Is Winning India?

Amazon Prime vs Netflix

Do you remember how Netflix India’s discount heated the battle between Amazon Prime vs Netflix? After all, being a successful streamer in the 2nd most population-dense countries in the world is no less than grabbing the largest part of the pie.

Amazon Prime vs Netflix

By the way, which OTT giant is a winner in India? You may ask. Well, to find that we need to compare them on several aspects. Also, we will compare Amazon Prime vs Netflix from a customer’s perspective.

Stay tuned!

Amazon Prime vs Netflix: Profile Comparison

First of all, let’s compare the profiles of both the OTT (Over the Top) platforms-

ParticularsAmazon Prime VideoNetflix
OwnerAmazonNetflix Inc.
Type of BusinessDivision- OTT Streaming PlatformOTT Streaming Platform
LaunchedJanuary 16, 2007September 7, 2006
Languages Available29 languages45 languages
HeadquartersSeattle, Washington, USLos Gatos, California, US
Area ServedWorldwide (excluding mainland China, Cuba, Iran, North Korea, Sudan, Russiam Belarus, Syria, and Vietnam)Worldwide (except China, Crimea, North Korea, Russia, and Syria)
Operating IndustryEntertainment, Mass MediaEntertainment, Mass Media
ProductsStreaming Media, Video on Demand, Digital DistributionStreaming Media, Video on Demand, Digital Distribution
ServicesFilm Production, Film Distribution, Television Production, Television DistributionFilm Production, Film Distribution, Television Production, Television Distribution
Users269.6 million (as of April 18, 2024)200 million (as of September 3, 2022)
CompetitorsNetflix, Rakuten, Jio Cinema, JioTV, Disney+ HotstarPeacock, Amazon Prime Video, Disney+ Hotstar, YouTube
Profile Comparison: Amazon Prime vs Netflix

Note: Do you know how Netflix pivoted its business from DVD rentals to online streaming? Well, that’s a super interesting story. We have covered it here- “The Ultimate Netflix Case Study- How Did Netflix Rise?

Amazon Prime Video

Amazon Prime Video

Amazon Prime Video is like having your own personal cinema at your fingertips. It’s a service offered by Amazon where you can watch movies and TV shows whenever you want, like a digital rental store. You can either pay for Prime Video separately or get it as part of your Amazon Prime subscription, which also gives you perks like fast shipping on Amazon orders.

What’s cool is that Prime Video has a vast library of stuff to watch. They’ve got movies and TV series made by Amazon Studios or licensed to Amazon, plus they have their own exclusive shows and movies called Amazon Originals. So, whether you’re into action flicks or heartwarming dramas, there’s something for everyone.

If you’re in certain countries like the US, UK, or Germany, you can access Prime Video without needing the full Prime subscription. But in other places like Australia or India, you might need the Prime subscription to get it. Prime Video also offers additional channels you can subscribe to for even more content, kind of like adding extra toppings to your pizza.

Prime Video has come a long way since it started in 2006 as Amazon Unbox. It’s expanded worldwide, reaching places like Brazil, Canada, and India. So, no matter where you are, you can enjoy your favorite movies and shows with just a few clicks. Plus, with its affordable pricing and vast selection, it’s like having your own personal movie theater right in your living room.



Netflix is an entertainment hub, where you can binge-watch your favorite movies and TV shows to your heart’s content. It’s a streaming service that you can subscribe to, giving you access to a treasure trove of original and acquired content from all kinds of genres, whether you’re into thrilling mysteries or heartwarming romances.

Launched in 2007, Netflix quickly became the go-to destination for entertainment lovers worldwide. With over 269 million paid memberships across 190 countries, it’s the top dog in the world of streaming services.

What’s impressive is that half of its library is made up of “Netflix Original” productions, meaning you can’t find them anywhere else. Plus, Netflix doesn’t just stick to movies and TV shows—they’ve even dipped their toes into the world of video game publishing.

Netflix’s popularity speaks for itself—it’s the 24th most-visited website globally, with millions of people tuning in from the US, UK, Brazil, and beyond. So whether you’re chilling at home or on the go, Netflix has got you covered with endless hours of entertainment right at your fingertips.

Features Comparison: Amazon Prime vs Netflix

Here are the key features of Amazon Prime and Netflix that will help you decide which one is better for you-

AspectsAmazon Prime VideoNetflix
Price₹299 per month includes Prime Videos, Music, and Delivery₹199 per month for basic plan, ₹149 for mobile-only option 
Content QuantityLarger library with 24,000 films and 2,100 TV series 15,000 unique titles
Content QualityVaried selection but less original content More original content, including award-winning titles    
Content Library Over 17,000 moviesOver 100,000 titles, less than 4,000 movies
User Interface  More complicated interface, challenging navigation  Sleek, clean interface, easy to browse
Video Streaming Quality HD quality by default, 4K Ultra HD availableBasic plan offers SD quality, HD and 4K available with premium plan
Simultaneous Streaming Up to 3 devices simultaneously in all plans Standard plan for 2 devices, premium plan for more devices
Device Compatibility Compatible with various devices including Amazon Fire TV, Android, iOS, Smart TVs, etc. Compatible with similar devices as Amazon Prime Video
Family-Friendly ContentLimited children’s movies and showsWide variety of children’s content, popular for families
Cricket StreamingAvailableNot Available
Offline ViewingAvailable for select titlesAvailable for most titles
Features Comparison: Amazon Prime vs Netflix

In short, both Amazon Prime Video and Netflix offer unique advantages. Amazon Prime Video provides a larger library and simultaneous streaming on multiple devices, while Netflix boasts more original content and superior streaming quality. The choice between the two ultimately depends on your preferences regarding content selection, user experience, and pricing.

Business Comparison

Here comes the core part of the article. Let’s compare Amazon Prime vs Netflix to determine who is doing better business in India-

Business AspectsAmazon Prime VideoNetflix
Market Cap$1.93 trillion (part of Inc)$249.64 billion (part of Nettflix Inc.)
Revenue (INR)Data not available for IndiaRs.2,214 crore
Subscribers (User base in India)163.5 million189 million
Market Share in India22%13%
Expenses (INR)Data not available for IndiaRs.2,232 crore
Profit made in India (INR)Data not available for IndiaRs.35 crore
Business Comparison: Amazon Prime Video vs Netflix

The future looks bright for India’s streaming industry, with projections of reaching $12.5 billion by 2030. Whether you’re Team Netflix or Team Amazon Prime Video, one thing’s for sure- there’s never been a better time to be a viewer!

Final Words: Which OTT giant is winning India- Amazon Prime Video or Netflix?

So, who’s winning the battle in India, you ask? Well, it’s a close call. Amazon Prime Video had 163.5 million subscribers with a strong user base, but Netflix isn’t backing down. With its focus on local content and recent price cuts, Netflix made some serious moves to catch up with the race and acquired the subscribers 189 million.

It ultimately comes down to what you value more- a massive library of content like Amazon Prime Video offers, or the original, award-winning shows and movies that Netflix is known for. Both have their strengths, but in the end, it’s all about what you prefer. So, who’s winning? Well, that’s up to you to decide!

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Published By: Supti Nandi
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Ritika Sharma
Ritika Sharma
13 days ago

Yeah, Netflix does offer content in more languages but Amazon has a edge over it as it offers watching content in both portrait and landscape mode!

Ria Srivastav
Ria Srivastav
4 days ago

The recommendations on Netflix seems better to me, all the shows in the recommendation list of Netflix perfectly suits my taste but the algorithm of Amazon Prime doesn’t match my preferences 🫠🫠