Asus vs Acer: Which Is The Better & More Successful Brand?

Asus vs Acer

Ever wondered which brand is better- Asus vs Acer? The former is known for its superb motherboard functioning while the latter is known for gaming laptops. In this article, we’ll compare everything from how fast their laptops run to their financials in the market.

Asus vs Acer

So, if you’re thinking about getting a new laptop, investing in any of these companies, or just curious about gadgets, stick with us. 

By the end, you’ll know which brand wins the battle!

Asus vs Acer: Profile Comparison

Let’s begin our discussion by comparing the profiles of Asus and Acer-

Official NameASUS TeK Computer Inc.Acer Inc.
Type of CompanyPublicPublic
Operating IndustryComputer Hardware, Electronics, Networking HardwareElectronics
FoundedApril 2, 1989August 1, 1976
FoundersTed Hsu, M. T. Liao, Wayne Tsiah, T. H. Tung, Luca D. M.Stan Shih, Carolyn Yeh, Lemuel Girma
HeadquartersBeitou District, Taipei, TaiwanXizhi, New Taipei, Taiwan
Area ServedWorldwideWorldwide
Key PeopleJonney Shih (Chairman & Chief Branding Officer), Jonathan Tsang (Vice Chairman)Stan Shih (Co-founder and Honorary chairman), George Huang (Chairman), Jason Chen (CEO and President) 
ProductsPersonal Computers, Monitors, Projectors, Motherboards, Graphics cards, Optical Storage, Peripherals, Wearables, Servers, WorkstationsPersonal Computers, Smartphones, Servers, Storage, Handhelds, Monitors, LEDs, LCDs, Video Projectors, e-business
SubsidiariesGateway Inc., Packard Bell.
CompetitorsApple, Acer, Panasonic, Lenovo, Microsoft, etc.Dell, HP, Lenovo, Compaq, Fujitsu Technology Solutions.
Asus vs Acer: Profile Comparison

Note: We have explained “Asus vs Lenovo: Which one is leading the laptops segment?” You can go through the article for detailed information.


Asus Laptop

ASUS, also known as ASUSTeK, is a major tech company from Taiwan. They create a wide range of electronic gadgets like computers, phones, and more. Just picture a big store filled with computers, laptops, phones, and even projectors – that’s ASUS!

But they didn’t stop there. ASUS also makes things like Wi-Fi routers, monitors, and smartwatches. They focus more on the behind-the-scenes of computers. How? By making important parts like motherboards and graphics cards that go into many devices.

In 2024, ASUS became the fifth-largest seller of personal computers worldwide – quite an achievement! They’ve also earned recognition in lists like BusinessWeek’s “InfoTech 100” and “Asia’s Top 10 IT Companies”. Back in 2008, they were the top IT Hardware brand in Taiwan, valued at a massive US$1.3 billion!

Interested in investing? You can find ASUS listed on the Taiwan Stock Exchange. They used to be on the London Stock Exchange too, but not anymore.



Acer Inc. is a big player in the tech world, hailing from Taiwan. Based in Xizhi, New Taipei City, they’re known for creating a variety of computer hardware and electronics. Think desktop PCs, laptops (including 2-in-1s and Chromebooks), tablets, and even servers and storage devices.

But that’s not all – Acer also dives into virtual reality gadgets, displays, smartphones, and peripherals. They’re especially famous for their gaming PCs and accessories under the Predator brand. Gamers love them!

In 2024, Acer snagged the title of the world’s sixth-largest seller of personal computers. That’s a pretty big deal! 

In the early 2000s, Acer shook things up with a new business model. Instead of just making stuff, they focused on designing, marketing, and distributing products, while others handled the manufacturing. 

Smart move! Isn’t it?

And they’re not stopping there. Acer is branching out into cloud services, platforms, smartphones, and wearable devices with fancy IoT applications. They’re keeping up with the times, that’s for sure!

Asus vs Acer: Features Comparison

We need to compare their features to understand which laptop brand is better. So let’s begin-

Performance Latest generation Intel or Ryzen processors; great storage capacity and display; ROG and TUF series for gaming.High-ranking features on an affordable budget; wide range of use cases like gaming (Predator and Nitro series), light-weight home use (Swift and Spin), office and business (Aspire, Chromebook, TravelMate).
DesignSleek and modern designs; emphasis on aesthetics Modern and functional designs; some models offer 2-in-1 functionality
DisplayHigh-resolution displays; some models offer touchscreen functionalityHigh-quality displays with varying resolutions; touchscreen options available
ConnectivityWide range of connectivity options including USB-C, HDMI, and Thunderbolt ports Comprehensive connectivity options; USB-C, HDMI, and other ports available
StorageVaried storage options including SSDs for fast performance Different storage configurations available including SSDs and HDDs
Keyboard and TrackpadComfortable and responsive keyboards; precise trackpadsWell-designed keyboards and trackpads for comfortable typing and navigation 
AudioHigh-quality audio output; some models feature advanced audio technologies Clear and crisp audio output; built-in speakers deliver decent sound quality
Operating SystemWindows OS; some models may offer other operating systems like Chrome OS Primarily Windows OS; some models may offer Chrome OS or Linux 
Additional FeaturesGaming-specific features like RGB lighting and high refresh rate displays; innovative cooling systemsSome models offer security features like fingerprint readers; multimedia enhancements like Acer TrueHarmony audio
PriceAffordable Chromebooks, ZenBook, and VivoBook series; competitive pricingCheaper than ASUS; offers high-quality features at an affordable price; slightly less costly but provides high-quality 
Asus vs Acer: Features Comparison

In short, from a gaming and business perspective, Acer performs well. But if you prefer lightweight laptops, Chromebooks, and a good customer support service, go for Asus!

Always remember that both brands have their strengths, so the choice depends on your specific needs and preferences! 

Business Comparison: Asus vs Acer

This is the most anticipated part of this write-up! The business aspects and the financials of the companies describe their degree of success in the market. So without any further delay, let’s analyze their business performance-

Business AspectsASUSAcer
Market CapitalizationTWD 335.73 billionTWD 135.78 billion
Market Share6.5% (General Laptops)
40% (Gaming Laptops in India)
12.3% (government and education segment);
29.6% (commercial desktop category)
Revenue Earned NT$537.2 billion (2022)NT$241.31 billion (2023)
Operating IncomeNT$12.9 billion (2022)NT$8.9 billion (2020)
Net IncomeNT$16.8 billion (2022)NT$6.1 billion (2020)
Total Assets NT$471 billion (2022)NT$183.9 billion (2020)
Total Equity NT$226 billion (2022)NT$61.9 billion (2020)
ProfitsNT$14.7 billionNT $6.26 billion
Business Comparison: Asus vs Acer

Looking at the table comparing ASUS and Acer in various business aspects, a few key points stand out. ASUS has a higher market capitalization compared to Acer, indicating a greater overall value as a company. However, Acer dominates the market share in specific segments, such as gaming laptops in India and certain government and education sectors, surpassing ASUS.

In terms of revenue earned, ASUS outperforms Acer significantly in 2022, indicating a stronger financial performance. Similarly, ASUS also surpasses Acer in operating income, net income, total assets, total equity, and profits, suggesting better financial health and stability.

Taking all these factors into consideration, ASUS emerges as the winner in this comparison. While Acer excels in certain market segments, ASUS demonstrates overall strength and success across various business aspects, including market capitalization, revenue, and financial performance. 

Therefore, for investors or consumers looking for a stable and prosperous tech brand, ASUS appears to be the better choice!

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Published By: Supti Nandi
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Mohan Lohia
Mohan Lohia
2 months ago

Yeah these ara amazing laptop brands in the market, but lenovo new models are much better and appealing!