Ever wondered which brand is better- Asus vs Acer? The former is known for its superb motherboard functioning while the latter is known for gaming laptops. In this article, we’ll compare everything from how fast their laptops run to their financials in the market.
So, if you’re thinking about getting a new laptop, investing in any of these companies, or just curious about gadgets, stick with us.
By the end, you’ll know which brand wins the battle!
Asus vs Acer: Profile Comparison
Let’s begin our discussion by comparing the profiles of Asus and Acer-
| Particulars | Asus | Acer |
| Official Name | ASUS TeK Computer Inc. | Acer Inc. |
| Type of Company | Public | Public |
| Operating Industry | Computer Hardware, Electronics, Networking Hardware | Electronics |
| Founded | April 2, 1989 | August 1, 1976 |
| Founders | Ted Hsu, M. T. Liao, Wayne Tsiah, T. H. Tung, Luca D. M. | Stan Shih, Carolyn Yeh, Lemuel Girma |
| Headquarters | Beitou District, Taipei, Taiwan | Xizhi, New Taipei, Taiwan |
| Area Served | Worldwide | Worldwide |
| Key People | Jonney Shih (Chairman & Chief Branding Officer), Jonathan Tsang (Vice Chairman) | Stan Shih (Co-founder and Honorary chairman), George Huang (Chairman), Jason Chen (CEO and President) |
| Products | Personal Computers, Monitors, Projectors, Motherboards, Graphics cards, Optical Storage, Peripherals, Wearables, Servers, Workstations | Personal Computers, Smartphones, Servers, Storage, Handhelds, Monitors, LEDs, LCDs, Video Projectors, e-business |
| Subsidiaries | – | Gateway Inc., Packard Bell. |
| Competitors | Apple, Acer, Panasonic, Lenovo, Microsoft, etc. | Dell, HP, Lenovo, Compaq, Fujitsu Technology Solutions. |
Note: We have explained “Asus vs Lenovo: Which one is leading the laptops segment?” You can go through the article for detailed information.
Asus
ASUS, also known as ASUSTeK, is a major tech company from Taiwan. They create a wide range of electronic gadgets like computers, phones, and more. Just picture a big store filled with computers, laptops, phones, and even projectors – that’s ASUS!
But they didn’t stop there. ASUS also makes things like Wi-Fi routers, monitors, and smartwatches. They focus more on the behind-the-scenes of computers. How? By making important parts like motherboards and graphics cards that go into many devices.
In 2024, ASUS became the fifth-largest seller of personal computers worldwide – quite an achievement! They’ve also earned recognition in lists like BusinessWeek’s “InfoTech 100” and “Asia’s Top 10 IT Companies”. Back in 2008, they were the top IT Hardware brand in Taiwan, valued at a massive US$1.3 billion!
Interested in investing? You can find ASUS listed on the Taiwan Stock Exchange. They used to be on the London Stock Exchange too, but not anymore.
Acer
Acer Inc. is a big player in the tech world, hailing from Taiwan. Based in Xizhi, New Taipei City, they’re known for creating a variety of computer hardware and electronics. Think desktop PCs, laptops (including 2-in-1s and Chromebooks), tablets, and even servers and storage devices.
But that’s not all – Acer also dives into virtual reality gadgets, displays, smartphones, and peripherals. They’re especially famous for their gaming PCs and accessories under the Predator brand. Gamers love them!
In 2024, Acer snagged the title of the world’s sixth-largest seller of personal computers. That’s a pretty big deal!
In the early 2000s, Acer shook things up with a new business model. Instead of just making stuff, they focused on designing, marketing, and distributing products, while others handled the manufacturing.
Smart move! Isn’t it?
And they’re not stopping there. Acer is branching out into cloud services, platforms, smartphones, and wearable devices with fancy IoT applications. They’re keeping up with the times, that’s for sure!
Asus vs Acer: Features Comparison
We need to compare their features to understand which laptop brand is better. So let’s begin-
| Features | Asus | Acer |
| Performance | Latest generation Intel or Ryzen processors; great storage capacity and display; ROG and TUF series for gaming. | High-ranking features on an affordable budget; wide range of use cases like gaming (Predator and Nitro series), light-weight home use (Swift and Spin), office and business (Aspire, Chromebook, TravelMate). |
| Design | Sleek and modern designs; emphasis on aesthetics | Modern and functional designs; some models offer 2-in-1 functionality |
| Display | High-resolution displays; some models offer touchscreen functionality | High-quality displays with varying resolutions; touchscreen options available |
| Connectivity | Wide range of connectivity options including USB-C, HDMI, and Thunderbolt ports | Comprehensive connectivity options; USB-C, HDMI, and other ports available |
| Storage | Varied storage options including SSDs for fast performance | Different storage configurations available including SSDs and HDDs |
| Keyboard and Trackpad | Comfortable and responsive keyboards; precise trackpads | Well-designed keyboards and trackpads for comfortable typing and navigation |
| Audio | High-quality audio output; some models feature advanced audio technologies | Clear and crisp audio output; built-in speakers deliver decent sound quality |
| Operating System | Windows OS; some models may offer other operating systems like Chrome OS | Primarily Windows OS; some models may offer Chrome OS or Linux |
| Additional Features | Gaming-specific features like RGB lighting and high refresh rate displays; innovative cooling systems | Some models offer security features like fingerprint readers; multimedia enhancements like Acer TrueHarmony audio |
| Price | Affordable Chromebooks, ZenBook, and VivoBook series; competitive pricing | Cheaper than ASUS; offers high-quality features at an affordable price; slightly less costly but provides high-quality |
In short, from a gaming and business perspective, Acer performs well. But if you prefer lightweight laptops, Chromebooks, and a good customer support service, go for Asus!
Always remember that both brands have their strengths, so the choice depends on your specific needs and preferences!
Business Comparison: Asus vs Acer
This is the most anticipated part of this write-up! The business aspects and the financials of the companies describe their degree of success in the market. So without any further delay, let’s analyze their business performance-
| Business Aspects | ASUS | Acer |
| Market Capitalization | TWD 335.73 billion | TWD 135.78 billion |
| Market Share | 6.5% (General Laptops) 40% (Gaming Laptops in India) | 12.3% (government and education segment); 29.6% (commercial desktop category) |
| Revenue Earned | NT$537.2 billion (2022) | NT$241.31 billion (2023) |
| Operating Income | NT$12.9 billion (2022) | NT$8.9 billion (2020) |
| Net Income | NT$16.8 billion (2022) | NT$6.1 billion (2020) |
| Total Assets | NT$471 billion (2022) | NT$183.9 billion (2020) |
| Total Equity | NT$226 billion (2022) | NT$61.9 billion (2020) |
| Profits | NT$14.7 billion | NT $6.26 billion |
Looking at the table comparing ASUS and Acer in various business aspects, a few key points stand out. ASUS has a higher market capitalization compared to Acer, indicating a greater overall value as a company. However, Acer dominates the market share in specific segments, such as gaming laptops in India and certain government and education sectors, surpassing ASUS.
In terms of revenue earned, ASUS outperforms Acer significantly in 2022, indicating a stronger financial performance. Similarly, ASUS also surpasses Acer in operating income, net income, total assets, total equity, and profits, suggesting better financial health and stability.
Taking all these factors into consideration, ASUS emerges as the winner in this comparison. While Acer excels in certain market segments, ASUS demonstrates overall strength and success across various business aspects, including market capitalization, revenue, and financial performance.
Therefore, for investors or consumers looking for a stable and prosperous tech brand, ASUS appears to be the better choice!
Yeah these ara amazing laptop brands in the market, but lenovo new models are much better and appealing!