What Are Quick Service Restaurants (QSR) – Top 10 Of Those

Quick Service Restaurant

Ever wondered where to grab a quick and delicious meal? Dive into the world of Quick Service Restaurant (QSR) with me! Picture this: you’re in a rush, but you still want great food. That’s where these top 10 QSRs come in. 

Quick Service Restaurant

From famous global spots to hidden local gems, we’ll explore places that serve up tasty meals without making you wait. 

So, if you’re up for a flavorful adventure where speed and satisfaction go hand in hand. Then, join me as we check out the exciting landscape of Quick Service Restaurants together!

(A) What is a Quick Service Restaurant (QSR)?

Let’s begin with the definition of Quick Service Restaurant (QSR).

Quick Service Restaurants (QSRs) are establishments designed for fast and efficient food service. These eateries prioritize prompt customer experience, offering a streamlined menu and rapid preparation of meals, making them ideal for individuals with limited time.

Now, let’s break it down. 

Quick Service Restaurants, or QSRs, are basically your go-to places when time is of the essence. They specialize in providing speedy and efficient food service. Think of them as the express lane of dining. In simple words, QSRs are specially designed for those who are in a hurry to grab a meal.

It is way too different from traditional diners where you go especially to enjoy your meal with plenty of time.

A classic example is Subway. You step in, choose your ingredients for a sandwich, and in no time, your customized sub is ready to enjoy. It’s all about getting a quality meal without the wait – perfect for those busy days when you need a quick, satisfying bite.

(B) Quick Service Restaurant vs Traditional Restaurant

Go through the following table to get an overall comparison between Quick Service Restaurant and Traditional Restaurant-

FeaturesQuick Service Restaurant (QSR)Traditional Restaurants (Diners)
Service SpeedRapid; emphasizes quick serviceGenerally moderate, may vary based on the type (Eg. Casual or Fine Dining)
Ordering ProcessOften self-service or counter ordersTypically involves a server, with meny explanations and personalized recommendations
Menu ComplexitySimplified, focused on speedDiverse, offers a wide range of dishes, often with appetizers, entrees, and desserts.
AmbianceCasual and straightforwardVaried, ranging from casual to formal settings, may include unique themes or decor
Seating StyleOften has limited or no table serviceTable service is standard, with waiters and staff for providing assistance and maintaining tables.
Payment MethodPrimairy cash or card at countersPayment at the table, may include options for splitting bills and adding tips.
Customer InteractionLimited interaction with staffMore interactive, with staff engaging in conversations and providing detailed service.
Typical ExamplesMcDonald’s, Subway, Taco BellSit-down restaurants, fine dining establishments like Ruth’s Chris Steak House
Target AudienceIndividuals seeking quick meals on the goThose looking for a leisurely dining experience, often for special occasions.
Quick Service Restaurant vs Traditional Restaurant

(C) How to open a quick service restaurant?

If you’re considering launching your own quick-service restaurant, it’s essential to grasp the key steps involved-

Step 1: Develop a Business Plan

Embark on your quick-service restaurant journey by developing a detailed business strategy encompassing your restaurant’s identity, menu composition, operational intricacies, and technological integration. This strategic blueprint will guide you through crucial elements such as financing, staffing, and marketing.

Step 2: Secure Adequate Financing

Launching a restaurant demands a significant initial investment. Explore diverse financing avenues to cover essential expenses, including franchise fees, ensuring a well-funded commencement.

Step 3: Navigate Regulatory Requirements and Establish Business Framework

Adhere to regulatory norms by obtaining the requisite licenses and permits. Collaborate with professionals such as accountants or legal experts to ensure compliance with tax obligations, including securing a DBA and an EIN.

Step 4: Identify an Optimal Location and Equip Your Establishment

Discover a suitable location, possibly with assistance from a commercial real estate professional. Once secured, furnish your establishment with necessary items, whether new or used, to prepare it for seamless service.

Step 5: Curate an Appealing Menu

Develop a menu considering elements such as food cost, supply chain logistics, and labor considerations. Assess the viability of a build-your-own model in alignment with your quick-service restaurant concept.

Step 6: Build a Competent Team

Forge a dedicated team understanding their pivotal role in your restaurant’s triumph. Address challenges posed by the current labor market by offering competitive pay, enticing benefits, a positive workplace culture, and avenues for professional development.

Step 7: Strategize a Comprehensive Marketing Approach

Establish a strong foundation for a successful grand opening through a meticulously planned marketing strategy. Define goals, implement best practices, and allocate resources effectively to attract customers during the critical first year.

Step 8: Inaugurate Your Establishment

Execute a successful grand opening to kickstart your quick-service restaurant venture. Given the expansive growth prospects in the industry, following these steps positions you for success in navigating the dynamic landscape.

(D) Top 10 Quick Service Restaurants in India

Here comes the most anticipated part of this write-up. The Top 10 Quick Service Restaurants in India. Well, I’m sure you have gone to the majority of the QSR given in the list. We have ranked them based on the number of outlets in India-

Name of the Quick Service Restaurant (QSR)Number of Outlets in India
Domino’s Pizza1,758 Domino’s Pizza Outlets
KFC (Kentucky Fried Chicken)819 KFC Restaurants
Pizza Hut800 Pizza Hut Stores
Subway579 Subway Stores
Wow! Momo425 Outlets in India
Burger King391 Burger King Outlets
McDonald’s 357 restaurants
Starbucks349 Starbucks Stores
Bikano Chat Cafes150 Bikanervala Outlets
Taco Bell127 Taco Bell Restaurants
Top 10 Quick Service Restaurants in India

Now, let’s look into the details-

(D.1) Domino’s Pizza Restaurant

Dominos Pizza

Established in 1960 by founders Tom Monaghan and James Monaghan, Domino’s, a global pizza giant, is currently led by CEO Russell Weiner. A pivotal moment occurred in 1996 with the opening of the inaugural store in New Delhi, India, showcasing the brand’s international expansion.

Overseeing operations in India, Domino’s Pizza Private Limited is directed by individuals such as Rohit Narendra Lohade and Sandeep Rajaram Reddy. This leadership team reflects the commitment to adapting the renowned pizza chain to diverse markets. 

  • Total Number of Outlets in India: 1,758
  • Operating Revenue: Rs.1-100 crore
  • EBITDA: -14.63%
  • Net Worth: 13.63%
  • Debt/Equity Ratio: 0.06

Renowned for its commitment to quality and innovation, Domino’s remains a culinary powerhouse, consistently delighting pizza enthusiasts worldwide.

(D.2) KFC (Sapphire Foods India Limited)

KFC (Quick Service Restaurant)

KFC, globally renowned for its crispy and spicy chicken, operates under Sapphire Foods India Limited. As the world’s second-largest restaurant chain, it spans 150 countries, offering a delectable poultry experience. Colonel Sanders founded KFC in 1952 in North Corbin, Kentucky, USA, crafting an iconic legacy. 

  • Number of Outlets in India: 819
  • Operating Revenue: Over Rs.500 crore
  • EBITDA: 163.36%
  • Net Worth: 102.29%
  • Debt/Equity Ratio: 0.05

Sapphire Foods India Limited, led by directors like Sanjay Purohit and Sunil Rewachand Chandiramani, oversees KFC’s operations in India. This leadership is instrumental in maintaining the brand’s global prominence, showcasing its commitment to delivering flavorful chicken delights to diverse corners of the world.

(D.3) Pizza Hut

Pizza Hut (Quick Service Restaurant)

Pizza Hut, a globally recognized quick-service restaurant, has been satisfying pizza cravings since its establishment in 1958. Renowned for its diverse menu and swift service, Pizza Hut has become a staple for pizza enthusiasts worldwide. 

Over the years, the chain has embraced innovation, introducing new flavors and crust styles to cater to evolving tastes. Whether dining in, opting for takeout, or enjoying doorstep delivery, Pizza Hut consistently delivers a quality pizza experience. 

  • Number of Outlets: 800

Its rich history and commitment to excellence position Pizza Hut as a trusted and beloved quick-service restaurant. It became famous by offering a flavorful journey for pizza lovers across the globe including India.

(D.4) Subway

Subway burgers

Subway, a celebrated sandwich brand known for its submarine specialties, originated in 1965, co-founded by Fred DeLuca and Peter Buck in Milford, Connecticut, USA. A prominent player among quick-service restaurants in India, Subway stands out for its customizable sandwich offerings. 

Subways Foods Private Limited, governed by directors Ajay Chopra and Sunil Chopra, oversees its operations. Famed for fresh and personalized sandwiches, Subway has garnered global acclaim for its quick and tailored dining experience. Number of Outlets in India: 579

  • Operating Revenue: Rs.1-100 crore
  • EBITDA: 5.67%
  • Net Worth: 21.51%
  • Debt/Equity Ratio: 0.86

The brand’s rich history and commitment to freshness continue to make Subway a preferred choice for those seeking a quick and customized culinary delight.

(D.5) Wow! Momo

Wow Momo (Quick Service Restaurant in India)

Established in 2008 by a group of college friends, Wow! Momo Foods has emerged as a prominent player in the quick-service restaurant sector, specializing in momos. The company manages three distinct restaurant brands: Wow! Momo, Wow! China, and Wow! Chicken, with Wow! Chicken contributing significantly to its revenue. However, Wow! Momo takes the spotlight in India.

  • Number of Outlets in India: 425

 With an extensive network of 425 outlets across the country, Wow! Momo Foods is transitioning to a unified retail approach, introducing Wow! Eats locations that house its three brands under one roof. The company aims to open an additional 250 outlets in the next two years and has recently launched the Wow! Eats app for streamlined online ordering.

(D.6) Burger King India Limited

Burger King

Burger King India Limited, renowned for offering quality fare at affordable prices, traces its roots back to its founding in 1954 by James McLamore and David Edgerton in Miami-Dade County, Florida. As the world’s second-largest hamburger chain, Burger King has gained global acclaim for its flavorful offerings. 

Overseen by Restaurant Brands Asia Limited, the company is guided by a board of directors that includes prominent figures like Ajay Kaul and Shivakumar Dega. Number of Outlets in India: 391

  • Operating Revenue: Over Rs.500 crore
  • EBITDA: 501.67%
  • Net Worth: 189.59%
  • Debt/Equity Ratio: 0.00

Burger King’s dedication to quality and a diverse menu establishes it as a preferred choice for those seeking a satisfying and budget-friendly fast-food experience, particularly in the Indian market.

(D.7) McDonald’s

McDonald's Quick Service Restaurant

McDonald’s, the world’s largest fast-food chain, holds unrivaled appeal among burger enthusiasts. Operated by Hardcastle Restaurants Pvt. Ltd. (HRPL), the brand’s legacy dates back to Ray Kroc’s founding in 1940. Recognized for its swift and savory offerings, McDonald’s has become a global culinary icon. 

Hardcastle Restaurants Private Limited, steered by directors including Banwari Lal Jatia and Tarun Kataria, plays a pivotal role in upholding the brand’s prominence. 

  • Number of outlets in India: 357
  • Operating Revenue: Over Rs.500 crore
  • EBITDA: -77.91%
  • Net Worth: -19.07%
  • Debt/Equity Ratio: 0.51

Embodying a commitment to quality and culinary innovation, McDonald’s remains a front-runner in the fast-food landscape, providing a diverse menu and an internationally renowned dining experience.

(D.8) Starbucks


Starbucks, a globally acclaimed coffeehouse chain, has established a vibrant presence in India as a quick-service restaurant. Known for its inviting ambiance and premium coffee offerings, Starbucks in India caters to a diverse palate. The brand seamlessly blends international coffee culture with local flavors, offering an extensive menu of handcrafted beverages and gourmet snacks. 

  • Number of outlets in India: 349

With a commitment to sustainability and community engagement, Starbucks has become a preferred choice for those seeking a contemporary and enriching coffee experience in India. Whether it’s a quick caffeine fix or a leisurely coffee indulgence, Starbucks continues to redefine the coffee scene with its distinctive approach.

Note: Do you know, Starbucks is based on Horizontal Marketing System? If not, then visit the article for detailed information.

(D.9) Bikano Chat Cafes (Bikanervala)

Bikano Chat Cafe

Bikanervala is a multi-cuisine restaurant and mithai (sweets) shop in India. It is known for its savory snacks, sweets, and traditional Indian dishes. Bikano Chat Cafes, a vibrant quick-service restaurant, introduces a fusion of culinary delights rooted in Indian flavors. 

Renowned for its delectable chaats and snacks, Bikano offers a contemporary dining experience with a touch of tradition. Each dish is a celebration of authentic Indian street food, prepared with quality ingredients and innovative twists. The menu showcases a diverse array of chaats, snacks, and beverages, creating a flavorful journey for patrons. 

  • Number of outlets in India: 150 

With a commitment to preserving culinary heritage, Bikano Chat Cafes have carved a niche, providing a delightful space for quick, flavorful bites that capture the essence of India’s rich culinary tapestry.

(D.10) Taco Bell

Taco Bell (Quick Service Restaurant)

Taco Bell, a dynamic quick-service restaurant, has made a flavorful mark in India with its innovative take on Mexican-inspired cuisine. Renowned for its bold and customizable menu, Taco Bell caters to diverse taste preferences, offering a fusion of spicy and savory delights. 

The vibrant atmosphere and creative culinary offerings redefine fast food in India. From customizable tacos to indulgent burritos, Taco Bell embraces the spirit of experimentation, making it a popular choice for those seeking a unique and lively dining experience. 

  • Number of outlets in India: 127

With its zesty flavors and global appeal, Taco Bell continues to spice up the quick-service restaurant scene in India.

(E) Final Words: Quick Service Restaurant (QSR) in India

In wrapping up our exploration of Quick Service Restaurants (QSRs) in India, it’s clear that these culinary hubs have revolutionized how we dine. Here (in the top 10 QSRs) we’ve delved into cater to your need for swift, yet delightful, culinary experiences. 

Whether you’re savoring the iconic burgers at McDonald’s, crafting your own masterpiece at Subway, or embracing the bold flavors at Taco Bell, each QSR brings a unique touch to India’s fast-paced dining scene. 

These spots aren’t just places to eat; they’re a fusion of speed, convenience, and culinary satisfaction tailored to your on-the-go lifestyle, contributing to the diverse tapestry of Indian QSR experiences!

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Published By: Supti Nandi
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