How Does Times Prime Work? Usage Benefits & Business Model

How Does Times Prime Work?

Times Prime, a part of Times Network Limited is a versatile subscription service which is specially designed to simplify the lifestyle experience of its members.

In this article, we’ll discuss how does times prime work and its benefits that come along with its membership. 

How Does Times Prime Work?

Company Overview 

It is an online membership-based platform that acts as a gateway to a world of savings and benefits, across various categories like wellness, dining, entertainment, etc. 

Company’s name Times Prime 
Founded 2017 
FounderHarshita Singh 
Parent company Times Internet Limited 
Head office Gurugram, Haryana, India.
Operating space B2C and SaaS space of the media & entertainment sector. 
Membership package Starts at Rs.1,199. 
Number of downloads 1M+
Company Overview of Times Prime

The platform has 20+ subscription plans with them and offers benefits from 40+ brands. 


1. Business Model 

This online platform works on a B2C (Business-2-Consumer) and D2C (Direct-2-Consumer) business model. 

Times Prime establishes partnerships with multiple brands and service providers and through that they not only offer valuable services to its subscribers but also create an opportunity for its partners to reach a larger audience base and enhance customer engagement. 

This helps them to offer its members direct access to various channels at one place. 

Times Prime Business Model

2. Subscription Based Model 

Times Prime primarily works on a subscription-based model, and the plan starts at Rs.1,199 only.

Under this, it offers an exclusive membership program that gives members access to 20+ premium subscription channels such as Disney+ Hotstar, SonyLiv, Healthkart, Discovery Plus, Youtube, etc., and offers benefits and services from top brands like Swiggy, Lenskart, Uber, Myntra, Urban company, Cultfit, and more such names across various categories.

Market Presence 

The company has a strong presence in the offline and online space and has experienced an amazing growth of 300% in the last 3 years, according to the founder of Times Prime. 

It offers special benefits for its offline services like restaurant table booking, well-being & grooming benefits, various sessions at top venues, etc. which all contribute to its offline presence in the market. 

Times Prime

How to use the platform? 

Here are some steps that are important for using and accessing the Time Prime platform. 

Step 1: Download the app from Google Play Store or Apple App Store. 

Step 2: Login either with your email or registered mobile number. 

Step 3: After registering, go through the multiple benefits and offers listed.

Step 4: Click on any offer of your choice. 

Step 5: Go through the plan activation process.

Step 6: After clicking on the activate button, a promo code will appear.

Step 7: After that, carefully follow the instructions and the steps that appear under the activation process. 

Step 8: Now enjoy the exclusive membership by Times Prime.

After activating the membership, the member can access any channel and service of their choice. 

It can be done by going to the search bar at the Times Prime platform, searching it, and then doing the sign-up process for it, generating the unique coupon code there, and then clicking on apply. Your membership will be activated. 


By having the Time Prime membership, the member gets to enjoy 12+ subscriptions to different channels, along with the power to enjoy the exclusive prime services by top service providers. 

Some of its top benefit categories are- 

1. Health and Wellness Benefits 

  • Be it the skincare facilities, party makeovers, or makeup sessions, enjoy all at discounted prices with free online discounted coupons from partner salons. 
  • By having a premium subscription to Urban Company, the member gets the top priority service from top professionals.
  • Get a flat discount of Rs.1000 for any service at partner salons. 

Times Prime benefits

2. Entertainment Benefits 

  • With subscription of channels like Disney+ Hotstar, SonyLIV, Discovery Plus, etc., enjoy your favorite movie or show anytime. 
  • It also offers a Gaana Plus subscription, which lets you enjoy your music without any interruptions. 
  • It also has a free 6-month subscription to National Geographic Magazine. 
  • The members can also enjoy listening to audiobooks or reading e-books on apps like Amazon Audible, etc.

3. Dine-In Benefits 

  • Get a membership of EazyDiner Prime, which offers its customers a discount of up to 25-50% on premium restaurants. 
  • Also enjoy free deliveries from platforms like Swiggy, EatClub, and Lunchbox. 
  • The members can also avail free coupon codes for partner restaurants. 

4. Travel Benefits 

  • Enjoy premium offers on domestic as well as on international flight tickets booked via Flipkart travel. 
  • By applying the coupon code, get upto 10% discount on all your flight bookings.
  • By having premium membership from Uber, avail benefits every time you book a ride. 
  • Get a flat 15% discount on booking uber intercity, not only this the members can also enjoy other exclusive benefits like shorter pickup time, and shorter ETAs. etc.
  • Get discounts on hotel bookings done on Cleartrip. 

Times Prime is being referred to as the only membership that anyone would ever need, as it makes everything available at one place with exciting discounts and perks. In short, Times Prime functions as a comprehensive membership platform that enhances the lifestyle experience of its members, across various categories. 

Related Posts:

Photo of author
Published By: Aashita Singh
Notify of
1 Comment
Newest Most Voted
Inline Feedbacks
View all comments
Aditi Jha
Aditi Jha
26 days ago

Yup, Times prime is absolutely all in one thing!