In the realm of water purification, the battle of Kent vs Aquaguard takes center stage, leaving consumers pondering the pivotal question: Which company reigns supreme in crafting the purest drinking experience?
Kent, with its two-decade legacy, boasts innovative technologies like patented RO™ and TDS control.
Meanwhile, Aquaguard, a stalwart with over 35 years in the field, introduces disruptive nanotechnology for formidable water cleansing.
As households nationwide seek the winner of pristine hydration, we embark on the journey to unravel the mystery—Kent vs Aquaguard: Who emerges as the true champion in the realm of water purifiers?
Here we go!
(A) Kent vs Aquaguard: A Brief Overview
First of all, let’s look at the profile of both the companies.
(A.1) Kent
Kent is a well-known brand that offers top-quality RO water purifier systems. These purifiers are based on the process of reverse osmosis purification, effectively removing physical impurities and microorganisms.
Kent RO systems typically combine RO, UV, UF, and TDS controller technologies to purify water from various sources such as tap water, overhead tanks, and even borewells.
They are known for their efficiency in purifying water and are available at competitive prices.
(A.2) Aquaguard
An Aquaguard water purifier is a product line from Eureka Forbes designed to provide clean and purified drinking water. These purifiers are built with Universal, RO, and UV technology, delivering not just pure but healthy water.
Aquaguard purifiers are known for high water savings and retention of natural minerals. They are designed to remove physical impurities, chemicals, pesticides, and more, ensuring the water is safe for consumption.
Additionally, Aquaguard incorporates the use of reverse osmosis (RO) technology to remove hard particles, salts, and other impurities from the water, making it suitable for drinking.
(A.3) Comparing the profiles of Kent vs Aquaguard
| Name of the Brand | Kent RO Systems Ltd | Aquaguard |
| Type of Company | Unlisted Public Company | Public (Brand of Eureka Forbes) |
| Traded as | – | BSE: 543482 |
| Operating Industry | Consumer Durables, Healthcare, Water Purifier | Home Appliances |
| Founded | 1999 | 1982 (Subsidiary of Tata group) |
| Founder | Mahesh Gupta | Tata Group |
| Parent Company | – | Tata Group (1982–2001) Shapoorji Pallonji Group (2001–2022) Advent International (2022- Present) |
| Popular Models | Kent Supreme, Kent Supreme Plus | Aquaguard Aura, Aquaguard Smart Plus |
To know which one is the better purifier company, we need to look at the various business aspects and financials. Go through the next section and you will find out!
(B) Businesswise Comparison of Kent vs Aquaguard
In this section, we will look at how Kent and Aquaguard are performing in the Indian market.
| Business Aspects | Kent | Aquaguard |
| User Base | 50 lakh | 11 crore |
| Market Capital | Rs.150 lakhs | Rs.99.71 billion (Eureka Forbes) |
| Market Share | 40% | 15% |
| Annual Turnover | Rs.1,110 crore (FY23) | Rs.3,100 crore (Eureka Forbes FY15) |
| Revenue | Rs.841 crores (FY18) | Rs.208.45 crores (FY23) |
| Expenses | undisclosed | Rs.201.6 crores (FY23) |
| Profits | Rs.151 crore (FY19) | Rs.170 crore (FY23) |
The table provides a comprehensive business-wise comparison between Kent and Aquaguard, shedding light on their performance in the Indian market. Kent boasts a substantial user base of 50 lakh, while Aquaguard leads with an impressive 11 crore users. In terms of market capital, Kent stands at Rs.150 lakhs, whereas Aquaguard, under Eureka Forbes, boasts a significant Rs.99.71 billion.
Kent dominates the market share with 40%, outpacing Aquaguard’s 15%. The annual turnover for Kent in FY23 is Rs.1,110 crore, while Eureka Forbes reports a turnover of Rs.3,100 crore in FY15. Kent’s revenue for FY18 is Rs.841 crores, compared to Aquaguard’s Rs.208.45 crores in FY23.
While Kent’s expenses remain undisclosed, Aquaguard’s expenses for FY23 amount to Rs.201.6 crores. In terms of profits, Kent reports Rs.151 crores in FY19, slightly lower than Aquaguard’s Rs.170 crores in FY23.
This comparison underscores that despite significant market share, Kent falls behind Aquaguard in terms of profits.
However, Kent outshines Aquaguard in various financial segments like market share and revenue.
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(C) Factors to consider: How to purchase a water purifier?
Now, the question arises how to purchase a perfect water purifier.
| Factors | Description |
| Water Quality Test | Conduct a test to analyze the TDS and hardness levels of your water. This helps determine the purification technology needed. |
| Purification Technology | Choose between RO (Reverse Osmosis), UV (Ultraviolet), UF (Ultrafiltration), and TDS control based on your water quality. |
| Capacity Requirement | Assess your family’s daily water consumption to select a purifier with an appropriate storage capacity. |
| Cost of Maintenance | Consider the expenses related to filter replacements and servicing. Some models offer annual maintenance contracts. |
| Brand Reputation | Research and opt for reputed brands with a history of reliable products and good after-sales service. |
| Energy Consumption | Check the power consumption of the water purifier to manage electricity costs. |
| Special Features | Look for additional features like indicators, zero water wastage, or copper technology based on your preferences. |
| Customer Reviews | Read reviews from other users to understand the real-world performance and reliability of the water purifier. |
| After-Sales Service | Consider the availability and quality of after-sales service, including warranty periods and service network. |
| Installation Options | Check if the purifier offers flexible installation choices to suit your kitchen or space requirements. |
These factors provide a comprehensive guide for purchasing a water purifier, ensuring you make an informed decision based on your specific needs and preferences.
(D) Kent vs Aquaguard: Comparing the features
The following table describes the features of Kent and Aquaguard-
| Differential Features | Kent | Aquaguard |
| Key Technologies | RO+UV, UV, UF, TDS control | RO+UV+UF+Taste Adjuster(MTDS), Active Copper+Zinc Booster |
| Key Features | Multi-stage purification, Zero Water Wastage, TDS control system, Fully automatic operation | Multi-stage purification, Active Copper+Zinc Booster, Mineral Guard Technology, Suitable for various water sources |
| Performance | Advanced purification technologies such as RO+UV+UF, TDS controller | Advanced technologies such as mineral guard and taste enhancer |
| Water Purification | Double purification system, TDS controller | Six-stage purification technology, Taste enhancer |
| Water Wastage | Zero Water Wastage | Not Specified |
| Minerals Retention | TDS controller replenishes lost minerals | Active Copper+Zinc Booster Technology, Mineral Guard Technology |
| Indicators | Filter Change, Tank Full | Filter Change, Tank Full |
| Service Network | Over 1500 service partners, widespread network | Extensive service network, well-established presence |
| Popular Models | Kent Supreme, Kent Supreme Plus | Aquaguard Aura, Aquaguard Smart Plus |
| Customer Service | 1-year warranty + 3 years free service | 1-year warranty, additional services are paid |
| Material | Non-Toxic ABS Plastic Material | Non-Toxic ABS Plastic Material |
| Capacity Range (Approx.) | 8 litres | 7 litres |
| Power Consumption (Approx.) | 60W | 60W |
| Suitable TDS Level | Up to 2000 PPM Level | Up to 2000 PPM Level |
| Copper Technology | Yes | Active Copper + Zinc Booster |
| Special Features | Zero Water Wastage, Fully automatic operation | Active Copper+Zinc Booster Technology, Mineral Guard Technology, Versatile Installation |
| Reviews | Positive, highlighted for advanced technology | Positive, praised for reliability and efficiency |
| Price Range | Rs.3,500 to Rs.20,000 | Rs.8,000 to Rs.21,500 |
| Warranty | 1 Year warranty + 3-4 Year Free Service | 1 Year |
This table summarizes various differential features between Kent and Aquaguard water purifiers for a comprehensive comparison.
(E) Final Words on Kent vs Aquaguard: Which one is better?
In the pursuit of water purity, Kent and Aquaguard emerge as formidable contenders, each wielding unique strengths.
Kent, fueled by its groundbreaking RO technology and a significant market share, stands as a testament to its unwavering commitment to pristine water.
Conversely, Aquaguard, a trailblazer in the industry, commands a vast user base and a legacy of reliability.
Choosing between these industry titans hinges on individual preferences. In essence, both companies play pivotal roles in ensuring access to clean water throughout India.
The decision on the “better” choice rests on the nuanced needs and priorities of discerning consumers, making it a competition of water purity giants.
Thus, here we reached the end of the write-up on Kent vs Aquaguard. If you have any doubts or questions, feel free to reach out through the comment section below!
