Shaadi.com Valuation & Funding Breakdown – 2023

Are you aware of the fact that India holds the top spot in terms of arranged marriages? We all know that arranged marriages have deep roots in Indian culture. Here comes the role of matrimonial apps/sites in the Indian digital world. They serve as a link between traditions and digitalization. One such successful matrimonial site is Shaadi.com. It was founded in 1997 by Anupam Mittal.

The former name of Shaadi.com was Sagayi.com. It expanded its arms all over South Asian countries including India, Pakistan, and Bangladesh. Let’s not dive deep into the details of its functioning. Rather we will explain the Shaadi.com valuation and funding breakdown, which is the ultimate evidence of its success.

Let’s begin!

Shaadi.com Valuation & Funding So Far

Although Shaadi.com has not clearly mentioned its market valuation. But as per business information, it raised $8 million (Rs.65.6 crore). Shaadi.com’s latest funding round occurred in 2017. 6 years ago! Till now, it held only two funding rounds. The lead investors were-

Shaadi.com Acquisitions

As you know, numerous companies acquire various startups to expand their operations in the market. Unacademy, Byju’s, Tata, etc. are some of the notable examples. Well, Shaadi.com was not that behind either!  

Thrill

In the year 2015, this matrimonial company acquired “Thrill” over two rounds i.e. venture round and convertible note round. All of it happened on Jan 29, 2015, and May 22, 2015, respectively. So what type of company is “Thrill”? It is a software company based in Singapore. It creates different types of social media applications. So, if you wonder why the app and website of Shaadi.com work seamlessly. Then probably, the software company “Thrill’ is the reason behind it!

Frivil

This is not a separate acquisition because Frivil was a part of Thrill Group. So when Shaadi.com acquired Trill, it automatically became the parent company of Frivil. It was a dating app. Both Frivil and Fropper are dating apps developed by the Thrill group. It was founded by ex-pat entrepreneurs namely- Josh Israel and Devin Serago. 

Shaadi.com Shareholders Breakdown

Shaadi.com serves in the B2C space.As of now, Shaadi.com has seven investors including the following-

• SVB (Silicon Valley Bank)
• Sequoia Capital
• Innoven Capital
• WestBridge Capital

The investing rounds of the first two companies are not disclosed. Innoven Capital and WestBridge Capital invested in Shaadi.com in 2011 and 2006 respectively. However, there is no clear information available about how much stake each shareholder owns.

Is Shaadi.com Profitable?

If a startup is operating for more than 27 years, then it’s obvious that it must be making remarkable profits. The officials of the company estimate that the company will generate revenue worth Rs.2,395 crores. Being one of the world’s oldest and highly popular matchmaking services, it gets a supreme advantage of word-of-mouth marketing. As a result, its CAGR is 0.91% and they hope that their market volume will reach Rs.2,483 crore. So with these values, it seems that Shaadi.com is going through a purple patch. Although accurate data is not available, with these estimates you can analyze that Shaadi.com is profitable!

Shaadi.com IPO Plans

Shaadi.com is looking for an IPO for the second time in the current fiscal year. According to the founder, Anupam Mittal, Shaadi.com is profitable and soon they will be ready for IPO. They tried for an IPO back in 2009 by diluting around 15-20% of the total equity. Since they didn’t require much capital, they dropped down the plan. But after 14 years, it is planning to go for an IPO again. Are you aware of the fact that Indian startups IPO are going through a tough roadblock? That’s the reason why numerous startups are not looking for an IPO this year. Thus, the Initial Public Offering of Shaadi.com will entirely depend on the market conditions.