Unpacking The Ultimate Zomato Push Notifications Strategy

In this write-up, we will unpack the Zomato push notifications strategy. Before that, I would like to ask you to read these-

“Hey! Caffeine is great but don’t skip your meals- go have lunch!”

“Listen… Don’t work on an empty stomach!”

What’s your first thought on reading the above sentences? Sounds like a caring person who is very dear to you texted you. It looks like he/she is pretty much concerned about your health…

Surprisingly, these aren’t texts… These are push notifications!

What?

Sounds crazy… right? Well, these are the Zomato Push Notifications. Yes, the notifications that you get from apps.

When I got such Zomato push notifications for the first time, for a moment I was astonished. Other apps try to attract customers and make a purchases through discounts and offers. But Zomato took a step ahead and directly hacked your psychology.

Well, marketing is all about playing with human psychology by triggering happy emotions. 

Food-tech startups like Zomato have utilized this fact pretty well. So, let’s unpack the whole saga of the Zomato Push Notifications Strategy.

A Quick Remainder

We all know that Zomato truly stands out among the food-delivery giants due to its marketing strategies. See, Zomato’s objective is to turn the folks into loyal customers to expand its revenue as well as the user base.

To accomplish this objective Zomato uses two types of marketing strategies-

1. Traditional Marketing: Banner ads, Television ads, Billboards, Pamphlets, etc.
2. Digital Marketing: social media marketing, meme marketing, paid marketing, search ads, display ads, SEO strategies, email marketing, and most importantly the most effective Zomato push notifications strategy.

Here we will cover Zomato push notifications strategy in detail. Apart from that, we have covered all other types of marketing strategies used by Zomato in this article-

“Zomato Marketing Strategy: Uncovering the Recipe of Success.”

Also, we have covered numerous other interesting topics requested by our readers-

• Zomato Business Model: Detailed Case Study
• Zomato vs Swiggy: Which one is doing better business?
• Zomato Gold Vs Swiggy One: Which one is better for consumers?
• Complete list of Zomato Acquisitions & Subsidiaries
• How will  Zomato be affected due to Siggy One Lite being offered at just Rs.99?
• Zomato launches Xtreme- A Parcel Delivery App to Rejig Logistics Business
• Zomato partners with IRCTC for On-the-go meal services in train

Don’t forget to delve into them!

(A) Zomato Push Notifications: Understanding the Concept

First of all, we need to understand what are push notifications. Look, Push notifications are like virtual taps on your shoulder from your smartphone or other devices. Imagine a scenario- You’re going about your day, and suddenly your phone buzzes or beeps to get your attention. That’s a push notification! These are messages sent by apps or services to let you know about updates, reminders, or exciting news without you having to open the app. It’s like your phone saying, “Hey, look at this cool thing that just happened!” 

So, next time your device nudges you, it’s probably just trying to share something interesting with you!

Alright. How push notifications are different from ordinary notifications? 

Great question! 

The main difference lies in how they grab your attention. Ordinary notifications wait for you to open the app to see what’s new, like a message sitting quietly in your inbox.

On the other hand, push notifications are a bit more assertive. They actively reach out to you, making your phone buzz, beep, or display a message on your locked screen, saying, “Hey, something interesting is happening right now!” They’re like the eager friend who can’t wait to share the latest gossip.

So, while ordinary notifications patiently wait for your visit, push notifications are the go-getters, ensuring you notice the update or information right away, without having to open the app first. 

They both serve the purpose of keeping you informed, but push notifications are a bit more proactive in seeking your attention.

That’s how Zomato uses this concept to grab your attention and encourage you to order food! But that’s not the only objective of Zomato Push Notifications. There’s more to it. Go through the next section and you will find out.

(B) Key Objectives & Advantages of Zomato Push Notifications

Zomato push notifications are designed with specific objectives to enhance the user experience and keep you engaged with the app. Let’s explore the key goals behind Zomato push notifications-

Now, let’s dive into the details-

(B.1) Instant Updates on Exclusive Deals

Zomato push notifications aim to provide users with real-time alerts on exclusive deals and discounts from nearby restaurants. This ensures that users are promptly informed about the latest offers, making their dining experiences more affordable and enjoyable.

(B.2) Timely Order Status Notifications

With Zomato push notifications, users receive timely updates on their order status. From the moment the kitchen starts preparing their meal to the final doorstep delivery, these notifications keep users informed, enhancing transparency and trust in the ordering process.

In other words, efficient order tracking is a crucial objective of Zomato push notifications. Here, you receive updates on the current status of your order, estimated delivery time, and notifications when the delivery executive is nearby. This ensures a seamless and transparent food delivery experience for you.

(B.3) Personalised Recommendations and Deals

Zomato push notifications go beyond generic updates by offering personalized culinary recommendations. By analyzing users’ preferences and past orders, the app tailors notifications to introduce new restaurants and dishes that align with their taste preferences, creating a more engaging and customized experience.

(B.4) Limited Time Promotions

Zomato push notifications play a crucial role in highlighting limited-time promotions and special offers. Users are alerted to time-sensitive deals, encouraging them to take advantage of unique opportunities for savings and indulging in diverse culinary options.

(B.5) Restaurant Ratings and Reviews

Keeping users well-informed, Zomato push notifications deliver updates on restaurant ratings and reviews. This feature allows users to stay connected with the community’s dining experiences, helping them make informed decisions about where to order from based on the collective wisdom of other food enthusiasts.

(B.6) Notifying the Discounts

Zomato utilizes push notifications to share time-sensitive promotions and discounts. These notifications may include limited-time offers (explained above), happy hour specials, or discounts on your favorite dishes, encouraging users to take advantage of exclusive deals.

(B.7) Event Notifications and Special Occasions

Zomato push notifications may also inform users about special events, promotions, or discounts for specific occasions. Whether it’s a festive season, a food festival, or a special campaign, Zomato keeps users engaged by sharing timely information through push notifications.

(B.8) Feedback Requests

Zomato push notifications may prompt users to provide feedback and ratings after a dining experience. By encouraging user reviews, Zomato aims to enhance the overall app experience and help users discover highly-rated restaurants based on authentic feedback.

Let me conclude the objectives of Zomato push notifications. By actively incorporating Zomato push notifications into their preferences, users not only simplify the food ordering process but also unlock a dynamic and tailored culinary journey delivered directly to their device. 

From exclusive deals to personalized recommendations, Zomato push notifications enrich the overall dining experience for users!

(C) Flip Side of Zomato Push Notifications

As of now, we have seen all the sunshine of the Zomato push notifications. Now, it’s time to see the rainy side, I mean the flip side or disadvantages of Zomato push notifications.

Just a minute!

Zomato push notifications are meant to inform the customers… right? Then how does it become disadvantageous for the company “Zomato”? You may wonder.

Well, just like every coin has two sides… Zomato push notifications have an ugly face too. What those? Go through the table below and you will find out-

It is time to look into the detailed information on the disadvantages of Zomato push notifications-

(C.1) Notification Overload

Zomato push notifications, if not managed properly, can lead to a flood of notifications. This constant stream may overwhelm users, causing frustration and potentially leading them to disable notifications altogether.

(C.2) Intrusiveness

The intrusive nature of push notifications can be a drawback. While they aim to keep users informed, some may find constant alerts disruptive, especially in professional or quiet settings, impacting the overall user experience negatively.

(C.3) App Fatigue

Excessive push notifications might contribute to app fatigue, where users become weary of constant updates. This can result in decreased engagement with the Zomato app over time as users may perceive it as more bothersome than beneficial.

(C.4) Privacy Concerns

Push notifications often involve tracking user behavior and preferences. Some users may express concerns about privacy, feeling uneasy about the app collecting data to personalize notifications. Addressing these concerns is crucial to maintain user trust.

(C.5) Unwanted Recommendations

While Zomato push notifications aim for personalized recommendations, they might not always hit the mark. Users may receive notifications for restaurants or cuisines they aren’t interested in, leading to irritation and dissatisfaction.

(C.6) Distraction from other apps

Zomato push notifications may distract users from other activities on their devices. This distraction can be particularly problematic if users are engaged in tasks that require concentration, such as work or study.

(C.7) Limited Customization Options

Users might find the customization options for Zomato push notifications limited. If the app lacks detailed settings to tailor notifications according to individual preferences, users may feel less in control of their notification experience.

(C.8) Battery Drain

The constant delivery of push notifications can contribute to increased battery consumption. This may be a concern for users who prioritize longer battery life, as frequent notifications can accelerate battery drain.

(C.9) Resistance to Updates

Some users may resist app updates due to negative experiences with previous versions of Zomato push notifications. This resistance can result in users missing out on new features or improvements introduced in updated versions.

Let me tell you an interesting fact. While garnering data for this article, I asked multiple Zomato users about the push notifications. You know what over 50% of them replied. They said that they switch off the notifications and prefer to order food only when required! Now, that’s a big red flag for Zomato.

Its push notifications are good enough but sometimes become annoying to users.

To address these disadvantages, Zomato should focus on providing users with robust customization options, refining recommendation algorithms, and ensuring transparency in data usage to mitigate privacy concerns. Additionally, striking a balance between informative and non-intrusive notifications is essential for a positive user experience.

(D) Summing Up Zomato Push Notifications Strategy

In exploring the essence of Zomato’s Push Notifications Strategy, we’ve uncovered a user-centric approach to enhance your dining experience. From timely updates on exclusive deals to personalized recommendations, Zomato keeps you in the loop effortlessly. 

With efficient order tracking and insights into limited-time promotions, the strategy aims to simplify and enrich your culinary journey. The notifications serve as friendly nudges, ensuring you never miss a savory opportunity. 

So, embrace the seamless convenience of Zomato’s thoughtful notifications, with which you can make well-informed dining decisions with enjoyable culinary adventures!