6 Shark Tank India Startups That Became A Huge Success

Shark Tank is one of the famous TV shows that won the hearts of Indians. Inspired by the US version, India also led to numerous successful Shark Tank India startups.

So, let’s discuss the 6 Indian shark tank startups that rose to huge success after appearing in the show.

Note: They’re ranked based on the revenue they made after appearing in the show.

Snitch

First of all, let’s dive into the story of Snitch, a men’s fast fashion brand you might want to keep an eye on. Founded by Siddharth R. Dungarwal in 2019, Snitch started in Bangalore and has quickly made a name for itself.

In 2020, they made a big shift to a digital-first, direct-to-consumer (D2C) model. This means they decided to focus on selling their products online directly to customers like you, instead of going through traditional retail stores. And it worked out great. Over 98% of their sales now happen online.

By the end of the financial year 2022 (FY22), Snitch had pulled in a revenue of INR 40 crores. But they’re not stopping there. 

Here’s something really interesting- Snitch appeared on the popular TV show Shark Tank. All five Sharks were impressed by what they saw. Siddharth walked away with a deal from all the Sharks, securing INR 1.5 crores. This deal helped propel Snitch to new heights, and they ended up closing revenue of INR 120 crores in FY23.

They’ve been using marketing automation tools from Wigzo, which has helped them improve their customer retention rate by 15-20%. Plus, they’ve seen a similar growth in monthly revenue.

Snitch also launched an app, which has already become a key part of their sales strategy. The app now accounts for over 35% of their sales. Looking ahead, Snitch is planning to open digital experience stores across India. This will give customers the chance to check out their collections in person, blending the best of both online and offline shopping.

Siddharth’s goal is to grow Snitch into an INR 200 crore business. With the momentum they have, it looks like they’re well on their way. So, if you’re into trendy men’s fashion and love the convenience of online shopping, Snitch might be worth checking out!

PadCare Labs Bins

Now, we’ll talk about PadCare Labs, a company doing something truly remarkable in the field of menstrual hygiene. Founded by Ajinkya Dhariya, PadCare Labs is tackling a big issue- the waste generated by used sanitary napkins. These pads can take 600-800 years to decompose, contributing significantly to environmental pollution.

Now, here’s where PadCare Labs comes in. They’ve created a sustainable system for managing menstrual hygiene by recycling used sanitary napkins. It’s not just about collecting and processing these pads; they’re actually transforming the plastics found in the pads into granules, which are then reused to make PadCare bins. This approach aims to completely eradicate the plastic waste problem associated with sanitary pads.

And you see…

The Sharks on Shark Tank India saw immense potential in this mission. They invested INR 1 Crore for a 4% equity stake in PadCare Labs. Namita Thapar, Peyush Bansal, Vineeta Singh, and Anupam Mittal were the Sharks who believed in Ajinkya’s vision. They found the mission of promoting sustainable practices in menstrual hygiene truly applause-worthy.

After appearing on the show, PadCare Labs recorded sales of INR 1.05 Crores in FY22. This success showcases how a strong mission and innovative approach can lead to substantial business growth. 

Hammer Lifestyle

Hammer Lifestyle specializes in smart electronics devices, offering a range of grooming accessories, smartwatches, and headphones. As per the company, these aren’t just your average devices; they’re designed to look as good as they perform. Whether you’re hitting the gym, going for a run, or just chilling at home, Hammer’s products are made to fit seamlessly into your active lifestyle.

Now, here’s where things get really interesting. Hammer Lifestyle made an appearance on Shark Tank India, and say what? Their pitch caught the eye of Aman Gupta, one of the Sharks. Before their Shark Tank debut, Hammer Lifestyle was already doing pretty well, with monthly sales of around INR 70 lakhs. 

But Aman saw even greater potential in the brand. He was so impressed that he offered to buy out the entire company! After some negotiation, they struck a deal for a 40% stake.

This partnership turned out to be a game-changer. Following the deal, Hammer Lifestyle’s monthly sales skyrocketed from INR 70 lakhs to nearly INR 2 crores. That’s a massive leap! And it didn’t stop there. Their website traffic exploded too, jumping from 30,000 users to a staggering 400,000 users!

The Quirky Naari

Founded by Malvica Saxena, The Quirky Naari specializes in quirky custom clothing and LED-embedded shoes. These aren’t just any products; they’re designed to stand out and make a statement.

Malvica Saxena introduced these creative and eye-catching items on Shark Tank India. One of the standout aspects of her brand is that she’s started the first hand-printed line of denim clothing in the country. This innovative approach caught the attention of two Sharks, Anupam Mittal and Vineeta Singh, who struck a deal with her for INR 35 lakhs in exchange for a 15% stake in the company.

Guess what happened next? 

The Quirky Naari didn’t just gain popularity locally; international orders started pouring in as well. The brand’s unique products resonated with people worldwide, leading to a significant boost in their sales. Before appearing on Shark Tank India, The Quirky Naari had monthly sales of about INR 3 lakhs. After the show, these sales jumped to INR 5 lakhs. And that’s not all—the brand’s net worth has climbed to nearly INR 50 lakh to INR 1 crore.

Malvica’s vision and creativity have transformed a small business into an international sensation, and it’s exciting to see where she’ll take it next.

Note: Do you know since last year, funding winter has been affecting Indian startups? Go through the article for detailed information- What Is Funding Winter & How Is It Affecting Indian Startups?

Skippi Ice Pops

Skippi Ice Pops is a brand that brings a fun twist to the classic popsicle. Produced by FruitChill, Skippi Ice Pops offers stickless popsicles in a variety of seasonal flavors, all attractively packaged. This clever design makes enjoying a refreshing treat even easier and mess-free.

Skippi Ice Pops made a splash on Shark Tank India, where they secured a whopping INR 1 crore investment for a 15% equity stake. And guess what? They made history by becoming the first brand to get all five Sharks on board. That’s right, every Shark saw the potential and wanted a piece of the action.

Since landing this deal, Skippi Ice Pops has seen a phenomenal increase in their sales. Before Shark Tank, their monthly sales were around INR 4-5 lakhs. But after the investment and the exposure from the show, their sales soared to an impressive INR 70 lakhs per month. 

That’s a massive upswing!

But its journey didn’t stop there. Skippi Ice Pops has gone international, shipping their delicious popsicles to places like Hong Kong, Nepal, Uganda, and Kuwait. 

With this rapid expansion, it’s clear that they’re not just a hit in India—they’re winning hearts (and taste buds) all around the world.

Auli Lifestyle

Here comes a brand that’s making waves in the world of ayurvedic skincare- Auli Lifestyle. Founded by Aishwarya Biswas, Auli Lifestyle is all about bringing the goodness of Ayurveda to your skincare routine with unique and innovative products.

Aishwarya took her passion for skincare to Shark Tank India, where she pitched her range of ayurvedic products. 

And voila! She won over Namita Thapar, who saw the incredible potential in Auli Lifestyle. Namita’s investment was a game-changer, allowing Aishwarya to expand her reach and start distributing her products to a wider audience.

Today, Auli Lifestyle is thriving. The company now generates approximately INR 30-37 lakhs in monthly revenue. You can find their products in numerous locations across the country, and they’re also available on popular eCommerce platforms like Nykaa and Amazon. This makes it super convenient for anyone to get their hands on these high-quality skincare solutions.

What makes Auli Lifestyle stand out is the exceptional value, quality, and innovation they bring to the market. They’ve been recognized as one of India’s Best 25 Shark Tank Products, which speaks volumes about their impact and popularity!

Ending Note

In wrapping up, it’s truly inspiring to see how these 6 startups from Shark Tank India have blossomed into remarkable success stories. They’ve not only grown their businesses but have also left a positive mark on their industries. 

Thanks a bunch for taking the time to read through the full article. We’re eager to hear what you think, so please don’t hesitate to share your thoughts in the comment section below!