BookLeaf Publishing Business Model: Secrets To Publish & Earn 100% Royalties!

Have you ever dreamed of becoming a published author but felt overwhelmed by the complexities of traditional publishing? You are not alone. Every year, around 6,000 manuscripts are submitted to each publisher worldwide, but only 1%-2% get published. This means that 98% of aspiring authors never see their books in print.

This is where BookLeaf Publishing comes in—a game-changing self-publishing platform that gives you complete creative control over your book. 

This article will give you an in-depth look at the BookLeaf Publishing Business Model, its working strategies, revenue sources, and marketing tactics that make it a leader in the industry.

Company’s Profile

Founded by Musavir Khurshid and Shivangi Verma in 2020, BookLeaf Publishing is designed to help writers like you publish their books quickly, affordably, and without losing their rights. Unlike traditional publishers, which demand a large share of book royalties, the BookLeaf Publishing Business Model ensures that authors receive 100% of their earnings.

With 15,000+ books published across India, the US, and the UK, and over ₹9 Crores paid to authors, BookLeaf Publishing has proven that self-publishing can be simple, profitable, and accessible to all. 

The Founders of BookLeaf Publishing: A Vision for Change

The journey of BookLeaf Publishing started with Musavir Khurshid, a young entrepreneur from Kashmir who faced countless struggles while trying to publish his own book. Traditional publishers rejected his manuscript, and self-publishing options were too expensive and complex. That’s when he realized the need for a transparent, author-friendly publishing platform.

He teamed up with Shivangi Verma, an English literature enthusiast, to create BookLeaf Publishing—a company that removes barriers for aspiring authors. Together,  in 2020 they built a platform where writers retain full control over their work, set their own prices, and receive 100% of their earnings. Their vision was to democratize publishing by making it affordable, efficient, and author-centric.

Today, BookLeaf Publishing is one of the fastest-growing self-publishing platforms, offering global distribution, print-on-demand services, and an innovative writing challenge that allows authors to publish their books in just 21 days.

Working Strategy: How the BookLeaf Publishing Business Model Works?

BookLeaf Publishing follows a simple five-step process that makes publishing easy for any writer:-

1. Book Information: The author provides essential details about the book.
2. Design & Genre Selection: The author chooses the book’s genre and design elements. 
3. Book Interior Formatting: The manuscript is formatted for professional presentation. 
4. Cover Design: A visually appealing book cover is created. 
5. Book Distribution: The book is made available globally.

Unlike traditional publishing, where the publisher decides the price, BookLeaf allows the author to set their own price. This gives writers complete control over their earnings.

Note: We have covered a very interesting topic “7 Most Effective & Best Books On Negotiation One Must Read”. For more information, go through the article and share your thoughts in the comments!

Key Features of the BookLeaf Publishing Business Model

1. Print-on-Demand (POD) Model

One of the biggest challenges for new authors is managing inventory. Traditional publishing requires large upfront costs for printing, but BookLeaf’s Print-on-Demand (POD) model eliminates this risk. Books are only printed when there is a purchase, reducing costs and ensuring unlimited availability.

2. 100% Royalty for Authors

Unlike platforms like Amazon Kindle Direct Publishing (KDP), which take a cut of royalties, BookLeaf Publishing offers 100% royalty to authors. This means that if a book sells for ₹180, the author gets ₹40 (22.22%), while the rest goes towards printing, logistics, and platform commissions.

3. Global Distribution Partnerships

BookLeaf Publishing ensures wide visibility for books by distributing them through 100+ global platforms, including:-

• Amazon
• Flipkart 
• Barnes & Noble 
• Ingram Content Group (ICG)

With such a vast reach, authors can sell their books in multiple countries without worrying about distribution logistics.

4. Fastest Publishing Timeline

Traditional publishing can take months or even years, but BookLeaf guarantees book publishing in just 7-10 days. This quick turnaround has made it one of the most efficient self-publishing platforms available.

5. Writing Challenge – The Write Angle

One of BookLeaf Publishing’s most popular initiatives is “The Write Angle”, a 21-day poetry writing challenge. This unique program encourages authors to write daily, and by the end of the challenge, their book is ready for publication.

The Write Angle challenge was even featured on Shark Tank India, where the founders showcased how this initiative helps first-time writers become published authors in less than a month.

Revenue Sources of BookLeaf Publishing

The BookLeaf Publishing Business Model generates revenue through multiple streams:-

1. Writing Challenge Fees

To participate in The Write Angle, authors must register by paying a ₹2,999 fee. Since this challenge has gained immense popularity, it contributes 47% of total revenue.

2. Print-on-Demand Book Sales

Every time a book is sold, BookLeaf Publishing earns through printing costs and platform commissions. Here’s a breakdown of the unit economics for a ₹180 book– 

While the author receives ₹40 per sale, BookLeaf earns ₹26 (14.44%) as a platform commission.

3. Upsells & Additional Services

BookLeaf Publishing offers various upsells, including: 

• Editing & Proofreading Services 
• Cover Design Upgrades 
• Marketing Packages

The average price of an upsell is ₹11,000, contributing 45% of total revenue.

4. Audiobook Services

With the audiobook industry growing at 20%-25% CAGR, BookLeaf Publishing has recently introduced audiobook creation as a new revenue stream. This allows authors to expand their reach to audiobook listeners.

5. Consultation Services

BookLeaf also earns through one-on-one consultation fees, where authors receive guidance on book marketing and distribution.

Marketing Strategies of BookLeaf Publishing

To attract more authors, BookLeaf Publishing follows a multi-channel marketing approach:-

1. Social Media Engagement

BookLeaf Publishing has a strong presence on platforms like Facebook, Instagram, and LinkedIn, where they showcase success stories and testimonials.

2. Targeting First-Time Authors

The platform specifically markets to amateur writers by making publishing simple and affordable.

3. Word-of-Mouth & Author Testimonials

Since authors receive 100% royalties, they naturally promote BookLeaf Publishing to their networks, creating a viral marketing effect.

4. Influencer & Content Marketing

BookLeaf collaborates with authors, poets, and literary influencers to spread awareness about their services.

5. Educational Content & Blogs

BookLeaf provides free resources, FAQs, and blogs to educate writers about self-publishing benefits.

Financial Performance & Growth of BookLeaf Publishing

The BookLeaf Publishing Business Model has shown impressive growth over the years. Below is a look at its yearly sales performance:-

In just four years, BookLeaf has generated over ₹9 Crores in author earnings, proving the success of its business model.

Profitability & Equity Split

• FY24-25 (Till Oct) Profit: ₹39 Lakhs 
• Founders’ Monthly Salaries: ₹2.5 Lakhs each 
• Company’s Bank Balance: ₹95 Lakhs 
• Equity Split: Musavir (50%) & Shivangi (50%)

Why BookLeaf Publishing is the Future of Self-Publishing?

The BookLeaf Publishing Business Model stands out because it prioritizes author independence, fast publishing, and 100% royalty payouts. With the rise of self-publishing, audiobooks, and print-on-demand models, BookLeaf is well-positioned for long-term success.

What Makes BookLeaf Publishing Unique?

• Fastest Publishing (7-10 days)
• No upfront printing costs (POD Model)
• 100% Royalty for Authors
• Global Distribution (100+ platforms)
• The Write Angle Challenge (21-Day Publishing)

If you’re an aspiring author, BookLeaf Publishing offers the easiest way to publish and sell your book worldwide—without losing control over your work.

Conclusion

The BookLeaf Publishing Business Model is a revolution in self-publishing. By empowering writers with control, transparency, and higher earnings, it has disrupted the traditional publishing industry. With its continued growth and innovative approach, BookLeaf Publishing is set to become a leader in the global self-publishing market. 

If you’ve ever dreamed of publishing a book, BookLeaf Publishing might just be your perfect partner!