If you’re running an e-commerce business in India, you’re probably familiar with both GoKwik and Shiprocket. These two platforms are among the top choices for brands looking to streamline checkout processes, boost conversions, and handle logistics more efficiently.
But which one is better for your business?
In this article, we dive deep into GoKwik vs Shiprocket and compare them based on features, business strength, payment gateway charges, and more.
Let’s help you make the right decision!
Profile Comparison
Before you decide between GoKwik vs Shiprocket, you must know who they are and what they offer-
| Aspect | GoKwik | Shiprocket |
| Founded | 2020 | 2017 |
| Headquarters | New Delhi, India | New Delhi, India |
| Founders | Chirag Taneja (CEO), Vivek Bajpai (CTO), and Ankur Talwar | Saahil Goel (Co-founder & CEO); Vishesh Khurana (Co-founder); Gautam Kapoor (Co-founder & COO); Akshay Ghulati (ex-co-founder) |
| Core Products | AI-driven checkout optimization, fraud prevention, and RTO reduction tools | Shipping, Fulfillment, Packaging, Checkout, Engagement, Inventory Management, Courier Aggregation, Cross-Border Trade, Hyperlocal Delivery, AI Tools |
| Market Presence | Primarily serves Indian e-commerce businesses (over 4,000 D2C brands) | 24,000+ Pin Codes in India and 220 countries worldwide |
| Brand Reputation | Known for innovative e-commerce solutions, featured in Forbes Asia | Mixed brand reputation with strong market share and customer support issues. |
| Employee Satisfaction | Mixed Reviews; Average to below average (3.2 out of 5) | High level of Employee satisfaction (4.3 out of 5) |
| Recent Innovations | Continues to innovate in AI-driven e-commerce optimization. | Engage 360 (data-powered marketing automation); Shortcuts for faster navigation; Quick shipping service; Multi-functional dashboard, early COD remittance |
| Competitors | Razorpay, Shiprocket, Shopflo, Breeze, Pine Labs, xPay. | GoKwik, PayU, CCAvenue, MobiKwik, Shiprocket, Pine Labs, Easyship, ShipStation, Delhivery, etc. |
Both companies are headquartered in New Delhi. Shiprocket, launched in 2017, is the older and more established player, offering a wide range of logistics, fulfillment, and cross-border services.
On the other hand, GoKwik, founded in 2020, focuses more on AI-powered checkout optimization, fraud prevention, and reducing RTO (Return to Origin) rates.
From the table, it’s clear that while Shiprocket has a broader scope in terms of global reach and service diversity, GoKwik stands out for its innovation and specialized focus on checkout and conversion optimization.
Features Comparison of GoKwik vs Shiprocket
When it comes to features, GoKwik vs Shiprocket shows two different approaches to solving e-commerce challenges. Here’s how-
| Features | GoKwik | Shiprocket |
| Primary Focus | Optimizes checkout experience to increase conversion rates and reduce cart abandonment. | Comprehensive eCommerce logistics and shipping platform with integrated checkout solutions. |
| Checkout Experience | One-click checkout enables customers to complete purchases quickly without Shopify login. | Shiprocket Checkout offers one-click checkout with pre-filled customer data and fast payment options. |
| Conversion Optimization | Achieves up to 30% increase in conversion rates and 40% reduction in cart abandonment. | Enhances conversion by streamlining shipping and checkout with smart order allocation and tracking. |
| Address Verification | Smart address verification with automatic correction to reduce delivery errors and improve delivery rates by ~20%. | Address prefill and validation to reduce errors and improve delivery accuracy. |
| Payment Options | Focuses on seamless checkout but specific payment gateway integrations not highlighted. | Supports multiple payment methods including UPI, credit/debit cards, net banking, wallets, BNPL, EMI. |
| Shipping & Logistics | Limited or no direct shipping/logistics services; focuses on checkout and RTO reduction. | Integrates with 25+ courier partners, AI-based smart order allocation, real-time tracking, and fulfillment. |
GoKwik zeroes in on checkout optimization, one-click purchases, and smart address verification. Shiprocket, in contrast, provides a full suite of eCommerce tools—from shipping to fulfillment to customer engagement.
Let’s look at some other features of GoKwik vs Shiprocket-
| Operational Features | GoKwik | Shiprocket |
| RTO Management | AI and ML-powered RTO management suite to reduce return-to-origin losses. | Provides fulfillment services with multiple warehouses to reduce delivery failures and RTO. |
| Analytics & Insights | Real-time analytics dashboard for orders, payments, and conversion tracking. | Advanced analytics integrated with shipping and customer behavior insights for strategy optimization. |
| Integration | Easy integration with Shopify and WooCommerce; designed as a Shopify checkout app. | Integrates with multiple eCommerce platforms and marketplaces, plus WooCommerce and Shopify plugins. |
| Customer Communication | Focus on personalized checkout experience; less emphasis on post-purchase communication. | Engage offers automated WhatsApp notifications and branded tracking pages. |
| Marketing & Upselling | Basic discount engine and cart features. | Compatible with marketing and upselling tools; includes a discount engine for promotional strategies. |
| Security & Privacy | Implements the latest security protocols to protect customer and business data. | Complies with security standards; supports secure payment gateways and data protection. |
| Speed of Integration | Quick integration focused on checkout optimization. | Fast integration with shipping and checkout solutions; can be operational within a day. |
| Target Users | Best suited for eCommerce businesses focusing on Shopify stores, aiming to improve checkout and reduce cart abandonment. | Suitable for eCommerce businesses seeking an all-in-one logistics and checkout solution with shipping capabilities. |
What can we learn?
GoKwik is a powerful tool if your main goal is to improve conversions and reduce cart abandonment. Shiprocket, however, is the better fit if you need an end-to-end solution for shipping, tracking, and post-purchase customer communication.
Choose based on your business needs—do you want better conversions or a complete logistics partner?
Note: We have also compared GoKwik with Razorpay. Go through the article GoKwik vs Razorpay for more details.
Payment Gateway Charges Comparison: GoKwik vs Shiprocket
Let’s talk money. Here’s how GoKwik vs Shiprocket stack up when it comes to payment charges-
| Charge Type | GoKwik | Shiprocket |
| Prepaid Transaction Fee | Around 2.5% | 1.99% to 2.5% |
| COD (Cash On Delivery) Charges | First 1,000 COD orders/month are free; 0.5% fee after that | Varies by courier partner; generally between 1% to 2% per COD order. Some plans offer free COD limits. |
| International/Diners/Amex Cards | Not specified | Supported via integrated payment gateways; fees align with standard international card processing charges. |
| Free Trial | 30-day free trial for Kwik COD & Checkout | No explicit free trial for payment gateway services; onboarding support provided. |
| Settlement Cycle | T+1 settlement (next-day credit to merchants at no extra cost) | Typically T+2 or T+3 settlement depending on payment gateway and courier partner policies. |
| Setup/Maintenance Fees | None | None |
| Additional Offers | Discounts on prepaid payments, exclusive partner offers | Volume-based discounts on shipping fees; occasional promotional offers on payment processing fees. |
| Extra Charges (Refunds, etc.) | Not detailed | Refund processing and chargeback fees may apply as per payment gateway and courier policies. |
GoKwik offers a flat 2.5% on prepaid transactions and gives you the first 1,000 COD orders free every month—ideal for brands handling lots of cash orders. Shiprocket’s COD charges vary but range between 1% to 2%, depending on your plan and courier. Settlement with GoKwik is faster (T+1), while Shiprocket may take up to T+3.
What does this tell you?
If you want faster access to your funds and are heavily reliant on COD orders, GoKwik gives you an edge. Shiprocket still remains competitive with flexible payment options, but settlement time could affect your cash flow.
Business Comparison: GoKwik vs Shiprocket
In the GoKwik vs Shiprocket business landscape, size and growth rate tell very different stories-
| Business Aspect | GoKwik | Shiprocket |
| Market Valuation | $321 million (as of April 2024) | $1.3 billion (as of 2022) |
| Market Share | N/A (Focuses on e-commerce optimization, market share not explicitly stated) | 6.32% (serves 1.5 lakh active sellers and Gross Merchandise Value of $3 billion, contributing about 5% of India’s e-commerce ecosystem) |
| Revenue Earned | Rs.167 Crore ($20 million) in 2024 | Rs.1,316 crore ($157.66 million) in FY24. |
| Expenses | Rs.1,569 crore | Rs.1,708.63 crore |
| Profits/Loss | Loss of Rs.929 crore (FY24) | Rs.595 crore |
| Employee Benefits | Focuses on a diverse and problem-solving culture. | Flexible working hours, health insurance, etc. |
| Funding | Raised $115.53 million over six rounds | Raised $399.40 million across 10 funding rounds. |
| Userbase | Serves 130 million customers as of 2024 | Serves over 70 million consumers annually. |
| Cash Flow | Positive Cash Flow | Negative Cash Flow |
| Growth Rate | Experienced rapid growth, with a 50x increase in traction over six months | Growth rate is 21% year on year in FY24 driven by acquisition and enhancement in core business. |
| Business Focus | E-commerce enablement and optimization. | Simplifying and streamlining logistics of e-commerce businesses. |
Shiprocket is valued at $1.3 billion and generated over Rs.1,300 crore in revenue in FY24. It’s bigger in size, has a broader user base, but also shows a negative cash flow. GoKwik, though smaller with Rs.167 crore in revenue, shows positive cash flow and serves over 130 million customers.
Our insight
Shiprocket clearly dominates in revenue and market reach, but GoKwik’s growth rate and efficient use of capital show strong potential for scaling. If you’re betting on future-focused innovation, GoKwik may be the rising star to watch.
Customer Care Support
When it comes to support and satisfaction, how does GoKwik vs Shiprocket fare?
GoKwik has mixed employee reviews and a focus on tech support around checkout optimization. Shiprocket, despite its larger size, has a stronger employee satisfaction rating and offers a more established customer service infrastructure due to its broad logistics operations.
Bottom line
You might get faster tech-driven service from GoKwik, while Shiprocket gives you broader support, especially if you run into issues with shipping, courier delays, or customer communication.
Latest News on GoKwik and Shiprocket
Staying updated with current developments gives you better insight into which company is evolving faster.
Recently, GoKwik has continued innovating in AI-driven optimization for e-commerce brands. Shiprocket introduced Engage 360, shortcuts for fast navigation, and quick COD remittance features, enhancing its all-in-one eCommerce logistics platform.
Key takeaway
Both brands are investing in improvements, but in different areas. GoKwik is perfecting the checkout experience, while Shiprocket is enhancing its fulfillment and post-purchase journey. Your decision should depend on where you need more help—pre-purchase (GoKwik) or post-purchase (Shiprocket).
Is GoKwik better than Shiprocket?
The honest answer is—it depends on your business goals.
If you run a Shopify-based D2C brand and want to improve conversion rates, reduce RTOs, and give your customers a smooth, quick checkout experience, GoKwik is likely the better option for you. On the other hand, if you need a complete logistics partner to handle shipping, inventory, and customer communication at scale, Shiprocket offers a more rounded solution.
When looking at GoKwik vs Shiprocket, it’s clear that each serves a different type of e-commerce challenge.
Final Thoughts on GoKwik vs Shiprocket
So, GoKwik vs Shiprocket— Which is better? The answer depends on what you need right now.
- Choose GoKwik if you want to optimize checkouts, reduce cart abandonment, and improve customer experience at the point of purchase.
- Go for Shiprocket if your priority is logistics, fulfillment, and reaching more customers with better courier services.
In the end, both platforms can support your growth—you just have to pick the one that aligns better with your business strategy. Consider your current pain points, review the data, and make a smart choice. And remember, in the evolving world of eCommerce, sometimes the right solution today may change tomorrow.
Keep evaluating. Keep growing!
