The beer can business in India is thriving, thanks to various contributing factors. In this article, we’ll delve into the lucrative world of beer cans in India, throwing a spotlight on the key players—both top manufacturers and popular beer brands.
Let’s uncover the dynamics that make this industry tick, exploring the ins and outs of canning and its impact on India’s beer culture. Also, we will decode the factors that contribute to the success of this bubbling market.
Stay tuned!
(A) Business around Beer Cans in India
India’s beer market is set to hit a big $16.8 billion by 2025, showing how much people here love their brews. There are a bunch of options for beer fans – big international names and small local breweries.
India gives you lots of different beers, from crisp ones to spicy wheat ones. It’s like a playground for beer lovers with so many cool choices. Whether you like the smooth taste of pilsners or the tangy twist of wheat brews, India’s got plenty of awesome options to make your next beer pick a fun experience.
Do you know, it is estimated that India will consume 2.6 billion liters of Beer in 2025? Let’s look at the beer consumption across India from the year 2010 to 2021-
| Year | Volume in billion liters |
| 2010 | 1.68 |
| 2011 | 1.88 |
| 2012 | 2.09 |
| 2013 | 2.25 |
| 2014 | 2.45 |
| 2015 | 2.49 |
| 2016 | 2.35 |
| 2020 | 2.15 |
| 2021 | 2.23 |
| 2025 | 2.60 |
The Indian beer industry was slightly hit by COVID-19 in 2020, but now it is on the verge of recovering its previous status.
(B) How is the business around beer cans in India lucrative?
Well, it is true due to the following reasons-
(B.1) Growing Market Demand
Look at the table given in the previous section once again. Isn’t it astonishing that Indians consume over 2 billion liters of beer every year? This shows the growing trajectory of the beer market. Well, I understand that you may feel that it is much less than the overall consumption of beer in the US, Germany, or China. But still, the beer market in India is growing at an exponential rate. This indicates a large consumer market, providing potential for growth and profitability.
(B.2) Revenue Generation
The beer market contributes a significant amount of revenue to the Indian economy. According to a Statista study, the market for alcoholic beverages, including beer, is projected to generate a revenue of US$47,500 million in 2022.
Additionally, the revenue in the beer market alone is expected to reach US$11.6 billion in 2023, with an annual growth rate of 5.94% (CAGR 2023-2028). This demonstrates the economic impact and potential of the beer industry in India.
Karnataka, in particular, has been identified as a promising market for beer companies, attributed to factors such as industry growth, revenue generation, and changes in duty fees.
(B.3) Rising Disposable Income
The growth in disposable income among the Indian population has led to an upswing in the consumption of premium and branded beers. This shift towards higher-quality products positively impacts the market for attractively packaged beer cans.
(B.4) Diverse Consumer Preferences
India’s diverse consumer base contributes to the lucrativeness of the beer can business. With a wide range of preferences, including taste, brand loyalty, and packaging aesthetics, manufacturers have the opportunity to cater to varied consumer needs
(C) Beer Cans vs. Beer Bottles: Which is more preferred in India?
First of all, let’s look at the fundamental differences between Beer Cans and Beer Bottles-
| Criteria | Beer Cans | Beer Bottles |
| Portability | Easy to carry, lightweight, and stackable | Heavier and less convenient for transport |
| Light Exposure | Blocks light, protecting beer from UV rays | Allows light exposure, potentially affecting taste |
| Environmental Impact | Aluminum cans are more easily recyclable | Glass bottles are recyclable but heavier, impacting transportation |
| Cooling Efficiency | Cans cool faster due to better thermal conductivity | Bottles may take longer to cool |
| Aesthetics | Can designs offer more creative possibilities | Traditionally associated with classic branding |
| Sealing Integrity | Better at preserving freshness and preventing oxidation | Requires a quality seal to maintain beer quality |
| Sustainability | Aluminum cans have a lower carbon footprint | Glass bottles may require more energy in production |
| Market Trends | Popular choice, especially for craft beers | Traditional and widely used packaging format |
| Recyclability | Easier to recycle, with a high recycling rate | Recyclable but may have lower recycling rates |
| Durability | Resistant to breakage, suitable for outdoor events | Prone to breakage, which can be a concern |
The choice between beer cans and bottles depends on factors such as consumer preferences, environmental considerations, and specific brewery practices. Each packaging option has its advantages and appeals to different segments of the market.
(C.1) What do Indians Prefer- Beer Cans or Beer Bottle?
In the Indian market, the preference between beer bottles and beer cans can vary. However, there are some factors to consider that may influence this preference.
One reason why beer cans may be preferred is logistical ease. Cans are significantly lighter than bottles, which makes them easier to handle and transport. This also reduces the logistics cost for craft beer breweries, as mentioned in a study on the craft beer industry.
On the other hand, beer bottles are generally cheaper compared to cans. Bottling lines and bottles are generally cheaper, mainly because you buy them blank and label them yourself. This cost-saving factor may make beer bottles a more attractive option in terms of pricing.
To determine the preference between beer bottles and cans in the Indian market, a study conducted in Pune City looked into the customer preference between commercial bottled beer and draught beer. They found mixed results. The study utilized a questionnaire to gather data on consumer preferences.
It is important to note that individual preferences and market trends can also play a role in determining which beer packaging format is more preferred in the Indian market. Factors such as convenience, branding, and personal preference can influence consumer choices.
(D) Popular Beer Brands in India by Market Share
The following table presents the major brands of beer in India (2014)-
| Company | Market Share (%) | Beer Brand | Market Share (%) |
| United Breweries | 51.1 | Kingfisher | 41.2 |
| Kalyani Black Label | 2.7 | ||
| UB Export | 2 | ||
| Sandpiper | 1.5 | ||
| Bullet Super Strong | 1 | ||
| Zingaro | 0.9 | ||
| London Pilsner | 0.2 | ||
| SABMiller | 25.6% | Haywards | 15 |
| Knockout | 8.7 | ||
| Foster’s | 1.3 | ||
| Royal Challenge Premium Lager | 0.6 | ||
| Carlsberg | 7.6 | Okocim | 5.1 |
| Tuborg | 1.3 | ||
| Carlsberg | 1.2 | ||
| Mohan Meakin | 3.1 | Golden Eagle | 1.7 |
| Black Knight | 1.1 | ||
| Vorion | 0.2 | ||
| Anheuser-Busch | 2.1 | Budweiser | 2 |
| Molson Coors | 0.2 | Cobra | 0.2 |
(E) Top Manufacturers of Beer in India
The following table describes the top beer manufacturers in India. We have ranked them based on the volume share-
| Company | Volume Share |
| United Breweries | 47% |
| Carlsberg India | 15% |
| Anheuser-Busch InBev | 14% |
| SABMiller India | 12% |
| Mohan Meakin | 2% |
| Others | 10% |
(F) Top brands of Beer Cans in India
So, you’ve got the lowdown on beer cans – those trusty containers made of aluminum and steel that keep your favorite brews intact. They play a crucial role in preserving the flavors, ensuring your beer stays top-notch, even during the journey from the brewery to your hands.
Now, let’s dive into some cool beer options available in India-
(F.1) Kingfisher Premium
Ever tried this robust beer from the United Breweries Group? It’s got a dark brown color, a strong hop aroma, and packs a punch with a 7.5% alcohol content. You can snag it in cans or bottles.
(F.2) Budweiser Premium King of Beers
Brought to you by Budweiser, this one’s a heavyweight with 7.5% alcohol. It comes in 500ml bottles, cans, and 750ml bottles, with a regal crown on the label signifying its top-notch quality. Oh, and it’s got a collection of awards to its name!
(F.3) Heineken Beer
Looking for a Dutch pilsner? Heineken’s your go-to with 5% alcohol – perfect for any occasion. Its pale yellow hue comes from a mix of rice and barley malt. Been around since 1864, so you know they’ve perfected the art of brewing.
(F.4) Corona Extra Mexican Lager
Ever wondered about the story behind this Mexican delight from Grupo Modelo? It’s got a special yeast strain used in tequila making. Exported to 150 countries, it’s the epitome of a light, refreshing brew, ideal for hot days or any day, really.
(F.5) Asahi Super Dry Lager
The top-selling Japanese beer in India, Asahi Super Dry Lager brings a pale lager taste to the table with a 5% alcohol kick. A balanced choice that’s making waves in the Indian beer scene.
So, what’s your pick? Whether you go for the hoppy vibes of Kingfisher or the refreshing notes of Corona, the world of beer cans in India has something for everyone! Cheers to your next great sip!
Note: Although beer is gaining significant popularity still it goes through tough competition with the most popular beverage in India. And that is none other than Indian tea. We have thoroughly explained famous tea startups in India that are running successfully. Go through the article for detailed information.
(G) Summing Up the business around Beer Cans in India
In wrapping up our exploration of the business around beer cans in India, we’ve uncovered a dynamic industry fueled by diverse consumer preferences and a growing market. From the sturdy aluminum vessels that preserve the essence of our favorite brews to the top players of Beer Cans, where each sip tells a story.
Popular beer cans like Kingfisher, Budweiser, Heineken, Corona, and Asahi describe skilled craftsmanship and innovation. The thriving landscape of beer cans reflects not only a business but a cultural journey, where choices abound and flavors flourish.
As India’s beer market continues to evolve, the cans we hold become more than containers – they become vessels of celebration and shared moments.
Cheers to the business of beer!
