Choosing the right shirt brand can feel personal because it affects how you look, feel, and carry yourself every day. When it comes to Coofandy vs Untuckit, you are not just picking between two names. You are choosing between affordability and premium appeal, between fast online convenience and in-store experience, and between different ideas of comfort and fit.
Both brands are popular among men in the US and Europe, but they serve slightly different needs.
If you want value for money or if you want a polished, untucked look that feels tailored, this comparison will help you decide.
Let’s break it down in a clear, honest, and practical way so you can choose what fits your lifestyle and budget best!
Profile Comparison
Before talking about shirts and prices, it helps to know who these brands really are and how they operate.
| Particulars | Coofandy | Untuckit |
| Industry | Men’s clothing and apparel | Men’s casual apparel |
| Founded | 2015 | 2011 |
| Founders | Anonymous team (China-based origin) | Chris Riccobono (Founder), Aaron Sanandres (Co-Founder/CEO) |
| Headquarters | Operates globally with manufacturing roots in China | New York City, SoHo (110 Greene St) |
| Area Served | Global (ships to 30+ countries, 100M+ customers) | Worldwide (80+ stores, North America focus) |
| Members | Subscription list for discounts (10% off first order) | 700+ employed people |
| Number of Employees | Under 100 (exact count undisclosed) | 700+ (estimates 368-1,000) |
| Competitors | ZAFUL, UNTUCKIT, DMOYLA, TACVASEN, COMDECEVIS, PARISDIARY, Hugo Boss, Brooks Brothers, Ralph Lauren, etc. | Bonobos, Ratio Clothing, Ledbury, Ash & Erie, Twillory, NUS, Spoke, Flag & Anthem, Banana Republic, etc. |
Coofandy is a newer brand, founded in 2015, with strong manufacturing roots in China and a global online-first approach. It focuses on scale, affordability, and wide availability. With over 100 million customers served worldwide and shipping to more than 30 countries, Coofandy has built its name mainly through Amazon and direct-to-consumer sales.
Untuckit, founded in 2011, is more rooted in the US fashion scene, with its headquarters in New York City. It has over 80 physical stores and more than 700 employees. The brand gained popularity by solving one specific problem: shirts that actually look good when worn untucked.
In short, when you compare Coofandy vs Untuckit at a profile level, Coofandy feels like a global digital brand, while Untuckit feels like a lifestyle brand with a strong physical presence.
Features Comparison of Coofandy vs Untuckit
Now let’s talk about what really matters to you: how the shirts feel, fit, and perform in daily life.
| Features | Coofandy | Untuckit |
| Primary Shirt Style | Muscle-fit untucked button-downs; casual to semi-formal | Performance untucked shirts; casual professional |
| Key Materials | 50% Cotton, 48% Polyester, 2% Spandex (stretchy, wrinkle-free) | Nylon blends with high stretch for mobility |
| Sizes Available | XS–4XL (inclusive for broader builds) | XS–4XL, but slimmer cut (size up if between) |
| Color Options | 24+ colors; wide variety for mixing | Extensive solids and patterns (e.g., plaids) |
| Price Range | $20–$40 (budget-friendly Amazon DTC) | $70–$100 (premium DTC, often on sale) |
| Care Instructions | Machine wash; wrinkles fall out naturally | Machine wash; soft 100% cotton options available |
| Standout Design | Hidden buttons, sleek collar for modern edge | Optimized length for untucked; pairs with jeans/slacks |
| Customer Ratings | Praised for softness, value; fits athletic builds | 4/5 stars; great fit for shorter men, but pricey |
Coofandy focuses on muscle-fit and modern untucked button-down shirts. The fabric blend of cotton, polyester, and spandex makes the shirts stretchy, wrinkle-resistant, and easy to maintain. If you want something you can throw in the washing machine and wear again without ironing, Coofandy makes life easier.
Untuckit, on the other hand, is all about performance and fit precision. Its shirts are designed to hit the perfect length for wearing untucked, especially if you are on the shorter side or want a cleaner silhouette. The nylon blends offer flexibility and mobility, which works well for long workdays or travel.
Price is another big difference in the Coofandy vs Untuckit debate. Coofandy shirts usually fall between $20 and $40, making them budget-friendly. Untuckit sits firmly in the premium range, with prices between $70 and $100, even though sales are common.
So, if you value affordability and variety, Coofandy speaks to you. If you want a refined fit and do not mind paying more, Untuckit may feel worth it.
Business Comparison
The way a brand runs its business often reflects what kind of customer experience you can expect.
| Business Aspects | Coofandy | Untuckit |
| Physical Stores | None (pure online/Amazon model) | 80+ stores across North America (first opened 2015) |
| Primary Sales Channel | Amazon, DTC website (global shipping) | DTC website, retail stores, some wholesale |
| Global Reach | Ships to 30+ countries; strong in Asia/Europe | Primarily North America; expanding internationally |
| Key Partnerships | NASCAR (Joe Gibbs Racing, Christopher Bell) | Early brand ambassadors like Brad Richards |
| Brand Positioning | Affordable everyday essentials for life stages | Premium “untucked” shirts solving fit issues |
| Growth Milestones | Amazon’s #1 menswear; 100M+ customers reached | 8M+ shirts sold; 700+ employees |
| Funding Raised | None publicly reported (bootstrapped DTC model) | $30M+ venture capital (up to 2017) |
| Profitability Status | Fast-growing; implied via scale (no store costs) | Profitable since 2022; most stores profitable |
| E-commerce Share | 100% (Amazon + DTC primary) | Significant (e.g., $4.2M Nov 2025); wholesale growing |
| 2025 Annual Revenue | ~$18.7M–$19M (10-15% growth over $17M in 2024; Dec 2025: $2M monthly) | $175M–$300M total (e-com ~$41M–$45M; Nov 2025: $4.2M) |
| Revenue Growth (YoY) | 10-15% projected for DTC site | Stable post-2022 profitability; e-com consistent |
| Primary Revenue Driver | Amazon + coofandy.com (100% Fashion category) | Stores (80+) + DTC; wholesale expanding |
Coofandy operates almost entirely online. It sells through Amazon and its own website, keeping costs low by avoiding physical stores. This model allows it to reach customers across Asia, Europe, and North America efficiently. The brand has also partnered with NASCAR teams, which shows its push into mainstream visibility.
Untuckit takes a more traditional but premium approach. With over 80 stores across North America, it offers you the chance to try before you buy. It has raised over $30 million in venture capital and has been profitable since 2022, with most of its stores performing well.
Revenue tells a clear story in the Coofandy vs Untuckit comparison. Coofandy generates around $18.7 to $19 million annually, driven almost entirely by e-commerce. Untuckit operates on a much larger scale, with total revenue between $175 million and $300 million, combining store sales, online sales, and wholesale growth.
If you prefer convenience and low prices, Coofandy’s model works in your favor. If you like brand experience and in-store service, Untuckit stands out.
Coofandy vs Untuckit: Who Is the Winner?
There is no one-size-fits-all answer in the Coofandy vs Untuckit debate. The winner depends on what you value most.
Choose Coofandy if:
- You want stylish shirts at a low price
- You shop mainly online and value fast delivery
- You prefer stretchy, wrinkle-resistant fabrics
- You like having many color options
Choose Untuckit if:
- You want a premium untucked fit
- You prefer trying shirts in physical stores
- You are willing to pay more for tailored design
- You want a brand focused on fit innovation
If budget and variety matter more to you, Coofandy clearly wins. If fit precision and brand experience matter more, Untuckit takes the lead.
Note: We have also covered some of the Shark Tank India Brands that are highly successful. Go through the article for more details.
FAQs
Is Coofandy good quality for the price?
Yes, Coofandy is known for offering solid quality at a low price. The fabric blends are comfortable and durable, especially considering the cost.
Why is Untuckit so expensive?
Untuckit charges more because of its premium fabrics, specialized untucked fit, physical stores, and higher operating costs.
Which brand is better for shorter men?
Untuckit is often praised for its optimized shirt length, making it a better choice for shorter men who want a clean, untucked look.
Does Coofandy ship internationally?
Yes, Coofandy ships to over 30 countries and has a strong presence in Europe and Asia.
Can you wear Coofandy shirts to work?
Yes, many Coofandy shirts work well for casual offices or smart-casual settings, though Untuckit feels more polished for business casual environments.
Conclusion
At the end of the day, Coofandy vs Untuckit is about choosing what fits your lifestyle, not just your body. Coofandy gives you affordability, variety, and easy care, making it ideal for everyday wear and casual styling. Untuckit offers a refined untucked look, premium pricing, and a strong retail experience that appeals to men who value fit above all else.
You do not need to follow the crowd. Choose the brand that aligns with your budget, comfort needs, and personal style.
When you do, you will not just wear the shirt. You will feel confident in it!
