Who Owns House Of Pataudi & How Is The Brand Faring So Far?

House of Pataudi

The apparel of House of Pataudi has created a buzz in Myntra! Reason? Regal aesthetics, heritage & legacy, craftsmanship, celebrity association, and many more… Do you know who owns the House of Pataudi & how the brand is doing so far?

House of Pataudi

If not, then stick to this write-up, because we will go through every detail of the brand- House of Pataudi.

Stay tuned!

(A) House of Pataudi: A Brief Overview

House of Pataudi is an ethnic fashion brand that aims to create a bridge-to-luxury experience for consumers. The brand collaborated with Saif Ali Khan, a prominent Bollywood actor, to offer regal and intricate ethnic wear at accessible price points. Their collection includes a wide range of clothing and accessories for both men and women.

In a nutshell, it is a clothing brand that combines ethnic elegance with modern sensibilities. In other words, it is an ethnic wear brand. There are many other brands present in the Ethnic wear segment. Then why there’s so much buzz around it? You may wonder.

The prime reason for this is the celebrity association of the House of Pataudi! Who owns the House of Pataudi? Just wait a little. You will get the answer soon!

Before that, let’s have a look at the House of Pataudi’s profile-

Name of the BrandHouse of Pataudi
OriginThe brand’s inspiration comes from the erstwhile princely state of Pataudi, located in Gurgaon district (Haryana, India.) 
Source of Brand’s NameThe brand takes its name from the Pataudi family, associated with Bollywood. The family has a rich legacy in Indian cinema and culture.
HeadquartersThe brand operates primarily online through Myntra. It has also ventured into offline stores in cities like Bengaluru, Goa, Lucknow, Chennai, and Mumbai.
Brand CollaborationMyntra collaborated with Saif Ali Khan to launch the House of Pataudi.  It aims for a bridge-to-luxury experience. 
Product RangeOffers ethnic wear for men, women, and kids. It includes kurtas, sherwanis, blazers, and more. 
FeaturesRegal Aesthetics, Affordability, Craftsmanship, Cultural Fusion
House of Pataudi: A Brief Overview

Recently, the House of Pataudi revealed a campaign featuring the Bollywood siblings- Soha & Saif Ali Khan. 

(B) Who Owns the House of Pataudi?

So, here we came to the most anticipated question of the folks- who owns the House of Pataudi?

Well, House of Pataudi is currently owned by Saif Ali Khan, who is the current patriarch of the Pataudi family.

He is a prominent Bollywood actor and a member of the Pataudi family, who collaborated with Myntra to launch this brand.

His aim?

To create a bridge-to-luxury experience for consumers. The brand celebrates regal aesthetics, intricate craftsmanship, and a blend of tradition and modernity. Saif Ali Khan’s star power and the brand’s affordability have contributed to its popularity.

Also, let me tell you about the Pataudi family in short.

The Pataudi family is an Indian show business family, primarily associated with Bollywood, the Hindi film industry. They take their name from the erstwhile princely state of Pataudi.

This princely state is currently located in the district of Gurgaon (Haryana, India). The family has a rich legacy and has contributed significantly to Indian cinema and culture.

We will describe it in detail in the upcoming sections.

(B) Key Features of the House of Pataudi

Let’s briefly look at the alluring features of the House of Pataudi, that made it so famous-

Wide range of ProductsEthnic wear for men, women, and kids. It includes kurtas, sherwanis, blazers, etc.
Regal AestheticsBlends regal elegance with modern sensibilities. It intricates designs and attention to detail.
AffordabilityDespite the luxury appeal, products are accessible. It allows a wider audience to embrace regal-inspired clothing.
CraftsmanshipHigh-quality garments with detailed craftsmanship. It reflects the rich heritage of Indian textiles.
Cultural FusionCelebrates a blend of tradition and modernity. It captures old-world charm with contemporary relevance.
Key Features of the House of Pataudi

Now, let’s dive into the details-

(B.1) Versatility Across the Wardrobe: Kurtas to Blazers

House of Pataudi doesn’t limit itself; it embraces diversity in its offerings. Whether you’re looking for the classic charm of kurtas and sherwanis or the sophisticated appeal of blazers and mojaris, the brand caters to a myriad of occasions and preferences. The versatility in their collection ensures there’s something for every style and taste.

(B.2) Regal Aesthetics: Blending Tradition with Contemporary Modernity

Steeped in royal traditions, the House of Pataudi seamlessly blends regality with modern styles. The brand takes inspiration from the grandeur of bygone eras, infusing it into its clothing to create a unique and timeless aesthetic. Each piece reflects a harmonious marriage of tradition and contemporary fashion sensibilities.

(B.3) Accessible Luxury: Affordability with Elegance

Despite exuding luxury and regality, House of Pataudi takes pride in making its products accessible to a broader audience. The brand recognizes the importance of affordability without compromising on quality or elegance. This commitment ensures that individuals from various walks of life can indulge in the allure of the House of Pataudi without breaking the bank.

(B.4) Intricate Craftsmanship at the House of Pataudi

At the heart of the House of Pataudi lies a dedication to intricate designs that echo the opulence of Indian textiles and artistry. Every garment is a testament to meticulous craftsmanship, showcasing the brand’s commitment to preserving and celebrating the rich heritage woven into the fabric of Indian culture.

In short, the House of Pataudi is not just a brand; it’s a journey through intricate designs, regal aesthetics, versatile wardrobe options, and the perfect blend of luxury and accessibility. Each piece tells a story of craftsmanship and tradition, making it a beacon for those who appreciate the finer things in life. That’s what they claim!

(C) Notable Products of the House of Pataudi

In this section, we will explore the noteworthy products that define the charm and diversity of the House of Pataudi collection.

Kurtas and KurtisElegant and comfortable, these are perfect for traditional occasions.
SherwanisRegal outfits for weddings and special events.
Blazers and JacketsA blend of ethnic and modern styles.
Footwear (Mojaris, Loafers, Oxfords)Crafted with attention to detail.
Sarees and Angrakha KurtasFor women who appreciate classic elegance
Product Range of the House of Pataudi

Let’s explore the distinctive products from the House of Pataudi in detail-

(C.1) Kurtas and Kurtis: Elegant Tradition

House of Pataudi takes pride in offering a range of kurtas and kurtis that embody both elegance and comfort. Perfect for traditional occasions, these garments are a seamless blend of intricate designs and classic styles, providing individuals with an opportunity to showcase their cultural heritage with grace.

(C.2) Sherwanis: Regal Attire for Special Moments

For weddings and other special events, the House of Pataudi presents a regal collection of sherwanis. These outfits exude sophistication and tradition, making a bold statement with their intricate detailing. Each sherwani is a testament to the brand’s commitment to providing attire that elevates any significant occasion.

(C.3) Blazers and Jackets: Fusion of Ethnic and Modern Style

House of Pataudi doesn’t stop at traditional wear; it seamlessly integrates ethnic and modern styles with its blazers and jackets. This fusion allows individuals to make a fashion statement that reflects both cultural roots and contemporary sensibilities. The result is a collection that effortlessly transitions from formal events to more casual settings.

(C.4) Footwear (Mojaris, Loafers, Oxfords): Crafted with Precision

The attention to detail extends beyond clothing to the footwear collection. Whether it’s the traditional charm of mojaris, the casual elegance of loafers, or the timeless appeal of Oxfords, House of Pataudi ensures that each pair is crafted with precision. These footwear options complement the overall aesthetic, completing the look with finesse.

(C.5) Sarees and Angrakha Kurtas: Classic Elegance for Women

Recognizing the diverse tastes of its clientele, House of Pataudi caters to women who appreciate classic elegance. The sarees and Angrakha kurtas offered by the brand are a celebration of femininity and timeless style. These garments capture the essence of grace, providing women with choices that reflect their individuality and appreciation for classic fashion.

In essence, House of Pataudi’s product line goes beyond mere clothing; it encapsulates a celebration of cultural richness, modernity, and elegance. Each item is carefully curated to meet the diverse needs and preferences of individuals who seek not just attire, but a statement of their unique style and cultural pride.

(D) How far is the brand House of Pataudi faring so far?

To know how successful the brand House of Pataudi is, we need to dive into its journey. Let’s go through the successful journey of the House of Pataudi-

(D.1) Collaboration & Vision

Myntra, the online fashion platform, collaborated with Saif Ali Khan to introduce House of Pataudi, a brand with a distinct vision. The primary goal was to establish a ‘bridge-to-luxury’ experience, aiming to make intricate and regal ethnic wear accessible to a wider audience by maintaining reasonable price points. 

The collaboration leveraged Myntra’s expertise in the online fashion domain and Saif Ali Khan’s influence, blending their strengths to create a brand that resonates with both style enthusiasts and those seeking affordable luxury. 

House of Pataudi envisioned offering a range of ethnic wear that goes beyond occasional wear, providing a touch of tradition coupled with detailed craftsmanship. The brand’s commitment to accessible pricing is underlined, intending to democratize luxury fashion and make it an everyday indulgence. 

Moreover, House of Pataudi aimed to bridge the gap between tradition and contemporary style, creating a timeless allure. The aspiration to blend tradition with an ethereal old-world charm signifies a narrative woven into every garment, reflecting a seamless integration of the richness of the past with the modern sensibilities of today. 

In essence, House of Pataudi’s vision revolves around making luxury fashion a tangible and affordable reality while preserving cultural and aesthetic heritage through a thoughtful blend of tradition and modernity.

(D.2) Consumer Love & Star Power

When it comes to House of Pataudi, the fusion of consumer love and star power, primarily wielded by Saif Ali Khan, is the secret sauce behind its rapid ascent. Saif Ali Khan’s star status brought invaluable visibility, allowing the brand to swiftly etch itself into the minds and hearts of consumers. 

The affection for Saif Ali Khan and the legacy he carries played a pivotal role in propelling the brand towards success. This wasn’t just about clothing; it was about connecting with a personality that resonates with people.

The impact of Saif Ali Khan’s association with the House of Pataudi is evident in the brand’s stature on Myntra. It didn’t just become a brand; it evolved into one of the most consistent and sought-after names in the ethnic wear category on the platform. 

In essence, consumer love and star power became the dynamic duo propelling House of Pataudi to become a standout and sought-after ethnic brand.

(D.3) Offline Expansion of the House of Pataudi

House of Pataudi (Offline Store)

Transitioning from the digital domain, the House of Pataudi made a strategic move into the offline space, extending its reach beyond the virtual realm. The brand decided to anchor itself in the physical world by establishing brick-and-mortar stores in key cities, marking a significant expansion phase. 

Cities like Bengaluru, Goa, Lucknow, Chennai, and the recent addition of Mumbai witnessed the emergence of House of Pataudi’s physical presence.

The objective wasn’t merely about having a tangible footprint; it was about curating an immersive shopping experience for customers. These offline stores were designed to be more than retail spaces; they were envisioned as portals that transport shoppers into a world resonating with the rich culture and heritage of an enchanting old-world charm.
Each store became a testament to the brand’s commitment to creating not just a transactional space but an environment that encapsulates the essence of House of Pataudi’s aesthetic.

Customers stepping into these brick-and-mortar establishments find themselves surrounded by the brand’s narrative, a narrative that goes beyond clothing and delves into a cultural experience. The choice of cities for these physical stores reflects a strategic approach to cater to diverse markets and demographics. 

In short, House of Pataudi’s foray into offline expansion isn’t just about opening stores; it’s about translating online success into a tangible, culturally rich shopping experience for its customers in key cities across the country.

(D.4) Expansive Growth: The Evolution of House of Pataudi’s Collection

From its initial launch, the House of Pataudi collection has experienced remarkable growth, expanding by more than 10 times. This substantial evolution signifies the brand’s commitment to diversifying and enhancing its offerings over time. What started as a focused line has now burgeoned into a comprehensive range, encompassing apparel and footwear across men’s, women’s, and kids’ categories.

House of Pataudi’s expansion isn’t limited to personal attire; it extends its touch to the home segment with the inclusion of soft furnishings. This strategic move indicates a holistic approach, recognizing that fashion is not confined to one’s wardrobe but extends to the spaces we inhabit. 

By venturing into home soft furnishings, the brand caters to a broader lifestyle, aiming to be a part of the consumer’s everyday surroundings.

The growth in the collection aligns with the brand’s vision of creating a versatile and inclusive brand. Catering to individuals of all ages and genders, House of Pataudi aims to be a one-stop destination for fashion enthusiasts and families alike. 

The diversified collection not only showcases the brand’s adaptability but also its responsiveness to the dynamic preferences of its customer base. In essence, the collection growth is a testament to House of Pataudi’s journey from a niche offering to a comprehensive brand, weaving its signature style into various facets of life.

(D.5) A blend of Tradition & Technology: Traditional Roots, Modern Tech

Ethnic Wear

House of Pataudi embraces a unique blend of tradition and modern technology to enhance the consumer experience. By weaving technology and innovation into its fabric, the brand aims to make shopping not just a transaction but a memorable journey for consumers.

Myntra, the digital platform partnering with House of Pataudi, introduces user-friendly initiatives like Myntra Studio and M-Live. These aren’t just fancy terms; they’re tools that help you explore and engage with the brand better. Myntra Studio is like a creative showcase, displaying products through captivating visuals, making your shopping experience more enjoyable. 

On the other hand, M-Live adds a dash of excitement, allowing real-time interaction between you and the brand.

Simply put, House of Pataudi uses these tech-savvy moves to connect with you visually and interactively. It’s not about making things complicated; it’s about making your journey with the brand more fun and engaging. 

Through this harmonious blend of tradition and technology, House of Pataudi is not just selling clothes; it’s crafting an experience where the timeless charm of tradition meets the convenience of modern tech, all to make your shopping experience better and more enjoyable.

In a nutshell, House of Pataudi celebrates India’s rich cultural heritage through its clothing and accessories, making regal elegance accessible to all. Whether you’re attending a wedding or simply want to embrace traditional aesthetics, this brand offers a blend of history and modernity!

(E) Why do Folks love the House of Pataudi?

People adore House of Pataudi clothing for several compelling reasons. We have described them in the following table-

Royal AestheticsThe brand seamlessly blends royal elegance with modern sensibilities. The intricate designs and attention to detail evoke a sense of timeless beauty and sophistication.
Heritage and LegacyHouse of Pataudi draws inspiration from the Pataudi family’s rich legacy. This connection to Indian royalty resonates with those who appreciate history and tradition.
Celebrity AssociationThe collaboration with Saif Ali Khan, a prominent Bollywood actor and a member of the Pataudi family, adds star power. Fans of Saif admire his style and are drawn to the brand.
AffordabilityDespite its luxury appeal, House of Pataudi ensures that its products are accessible to a wider audience. People appreciate the opportunity to own regal-inspired clothing without breaking the bank.
CraftsmanshipThe brand’s commitment to intricate craftsmanship results in high-quality garments. From kurtas to sherwanis, each piece reflects meticulous artistry.
Cultural FusionThe House of Pataudi celebrates the blend of tradition and modernity. It captures the essence of old-world charm while remaining relevant in today’s fashion landscape.
VersatilityWhether it’s a wedding, festive occasion, or casual outing, House of Pataudi offers a diverse range of clothing. People love the versatility and adaptability of their designs.
Why do people love the House of Pataudi?

So, yes! The House of Pataudi appeals to those who seek a harmonious blend of heritage, style, and affordability. As per them, it is more than just clothing; it’s a celebration of India’s cultural richness.

(F) Final Thoughts

Now, it is time to wrap up. House of Pataudi, a collaboration between Myntra and Saif Ali Khan, has carved its niche by seamlessly blending tradition with accessible luxury. The brand’s expansion from online to offline, comprehensive collection growth, and strategic integration of technology showcase its dynamic evolution. 

Saif Ali Khan’s star power has not only propelled visibility but also contributed to the brand’s success. With a commitment to affordability, intricate designs, and a bridge-to-luxury ethos, the House of Pataudi stands as a symbol of cultural richness and modernity. 

The brand’s journey reflects resilience, adaptability, and a promising trajectory in the competitive landscape of fashion!

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Published By: Supti Nandi
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