OnePlus vs Samsung: Who Is Winning The Premium Android Market?

OnePlus vs Samsung

In the world of premium Android phones, OnePlus and Samsung stand out as major contenders leading to the battle of OnePlus vs Samsung!

With their sleek designs and top-notch features, they’re in a tight race for dominance. OnePlus impresses with speed and performance through OxygenOS, while Samsung charms users with its polished One UI and advanced cameras.

OnePlus vs Samsung


All these factors boil down to one question- Who’s winning the premium Android market? Let’s unravel the differences between OnePlus and Samsung, making sense of their unique strengths in this exciting competition.

In the end, you will come to know the winner of the battle OnePlus vs Samsung.

Keep reading!

(A) OnePlus vs Samsung: A Brief Overview

Before delving into the details, let’s have a look at the profiles of OnePlus vs Samsung-

Company TypeSubsidiary of OppoPrivate
IndustryConsumer ElectronicsConglomerate
FoundedDecember 2013March 1938
FoundersPete Lau,
Carl Pei
Lee Byung-chul
HeadquartersTairan Building, Futian District, Shenzhen, Guangdong, ChinaSamsung Digital City, Yeongtong-gu, Suwon, South Korea
Area ServedWorldwideWorld Wide
Phone cases,
Smart Watch
consumer electronics,
electronic components,
medical equipment,
solid-state drives,
flash memory,
telecommunications equipment,
home appliances
SoftwareOxygenOS (based on Android)Samsung One UI
CompetitorsiPhone, Samsung, Motorola, Vivo, XiaomiiPhone, Motorola, Vivo, Xiaomi, Realme
OnePlus vs Samsung: A Brief Overview

In the next section, we will examine the intricate details of OnePlus vs Samsung.

Note: We have already thoroughly compared the following smartphone brands-

You can go through them for detailed information.

(B) Sales, Growth, & Achievements of OnePlus in India

In 2023, OnePlus experienced remarkable success in the dynamic Indian smartphone market. How? Look at the following table and you will find out-

Sales & GrowthData
OnePlus Open 5G Foldable Smartphone LaunchRecorded exceptional first-day sales at Reliance Digital and, topping the > ₹1 lakh price segment for 2023
Overall GrowthClaimed the title of the fastest-growing smartphone brand for H1 2023 with a remarkable YoY growth of over 70%, as per IDC’s 2Q23 release
Indian Market DominanceDominated the $400-600 (Mid to high-end) price segment in India for H1 2023 with a significant 40.6% market share in shipments
Flagship Devices ContributionOnePlus 11 and OnePlus 11R contributed to a quarter of shipments in the mentioned segment, according to IDC
Tablet Market EntryMade a notable entry into the tablet market, securing a top-three position in the mid-premium segment for Q2 2023
OnePlus Pad SuccessOnePlus Pad contributed to 34.5% of shipments in the mid-premium ($350-400) price segment in the Indian tablet market in Q2’23, as per IDC
Key Specifications and FeaturesImpressed with specifications including Fast & Smooth user experience, Hasselblad Camera for Fold, and spatial entertainment in a modern, ultra-portable foldable design
OnePlus Open AvailabilityWas available for open sale in India since October 27, 2023, priced at ₹1,39,999 in Voyager Black and Emerald Dusk colors
Sales ChannelsWas available through, OnePlus Store App, OnePlus Experience Stores, Reliance Digital,, and select partner stores
Sales, Growth, and Achievements of OnePlus in India

The launch of the OnePlus Open 5G foldable smartphone marked a significant milestone, achieving exceptional sales on its debut day at Reliance Digital and 

This flagship device outperformed other foldable smartphones, securing its position as the top-selling device in the > ₹1 lakh price segment for the entire year.

OnePlus demonstrated its prowess in the Indian smartphone landscape by claiming the title of the fastest-growing smartphone brand in the first half of 2023. With a staggering year-over-year growth of over 70%, as reported by IDC’s Worldwide Quarterly Mobile Phone Device Tracker for 2Q23, OnePlus solidified its position as a key player in the industry.

Moreover, OnePlus dominated the Indian smartphone market in the $400-600 (Mid to high-end) price segment for the first half of 2023, commanding a substantial 40.6% market share in terms of shipments. 

This achievement was attributed to the success of flagship devices such as the OnePlus 11 and OnePlus 11R, which together accounted for a significant quarter of shipments in this competitive segment, according to IDC. 

The brand’s success extended beyond smartphones, as OnePlus made a noteworthy entry into the tablet market, securing a spot among the top three brands in the mid-premium segment for Q2 2023, with the OnePlus Pad contributing to a substantial 34.5% of shipments.

(C) Sales, Growth, and Achievements of Samsung in India

Samsung Electronics Co. Ltd is on the brink of achieving an annual revenue milestone of ₹1 lakh crore in India, marking 27 years since the South Korean electronics company commenced its operations in the country. 

According to recent regulatory filings with the Registrar of Companies (RoC), the wholly-owned subsidiary of Samsung recorded a total income of ₹98,924 crore in the fiscal year 2022-23. This figure surpasses Hindustan Unilever Ltd (HUL) by 65% and ITC Ltd by 35% in terms of sales. 

Despite a 16% growth in sales, Samsung India’s net profit declined to Rs 3,452 crore, attributed to reduced demand for smartphones and appliances in the last fiscal year due to macroeconomic challenges.

Let’s dive into some interesting business facts about Samsung.

Business ParticularsDetails
Annual Revenue MilestoneSamsung Electronics is close to reaching ₹1 lakh crore in annual revenue in India after 27 years of operations.
Total Income (2022-23)Samsung India’s wholly-owned subsidiary recorded a total income of ₹98,924 crore.
Sales ComparisonSamsung India’s sales are 65% more than Hindustan Unilever Ltd (HUL) and 35% more than ITC Ltd’s FY23 sales.
Sales Growth (FY23)Sales grew by 16% in FY23, despite a decline in demand for smartphones, TVs, and appliances in the second half of the fiscal year.
Net Profit Decline (FY23)Net profit fell to Rs 3,452 crore from Rs 3,844 crore in 2021-22.
Mobile Phone Business RevenueThe mobile phone business generated ₹70,292 crore in FY23, surpassing ITC and HUL’s standalone revenues.
Mobile Phone Sales GrowthMobile phone sales rose by 27% in FY23, attributed to the success of the Galaxy Z series, premium S series phones, and mid-segment presence.
Market Share (June Quarter)Samsung leads the Indian smartphone market with an 18% share, followed by Vivo (17%), Xiaomi (15%), Realme (12%), and Oppo (11%).
Contribution to Total SalesThe mobile business now accounts for 71% of Samsung’s total sales in India, up from 67% in FY22.
Home Appliances BusinessSales in the home appliances business reached Rs 11,844 crore in FY23, reflecting an 18% growth from the previous year.
Profit Decline TrendThis marks the second consecutive annual decline in profit for Samsung India.  
Investment and ExpansionSamsung announced a substantial investment of Rs 1,588 crore for a new compressor manufacturing plant near Chennai, emphasizing long-term commitment.
Market LeadershipSamsung reclaimed market leadership from Xiaomi in the last fiscal year.
Capital Expenditure IncreaseA recent 30% jump in capital expenditure at Samsung India, accompanied by increased workforce investment, underscores the company’s commitment to India.
Market Position in Smart TVsIn smart televisions, Samsung holds the second spot with a 9.6% share, trailing Xiaomi’s 9.8% share in the January-June period of the current year.
Sales, Growth, and Achievements of Samsung in India

Samsung’s strategic focus on premium smartphones across various price points, introduction of financing schemes, and market leadership reclamation from Xiaomi contributed to its positive performance. The mobile business now constitutes 71% of Samsung’s total sales in India, up from 67% in FY22.

Noteworthy is Samsung’s dominant position in the Indian smartphone market, leading with an 18% share in the June quarter, followed by Vivo at 17%, Xiaomi at 15%, Realme at 12%, and Oppo at 11%. 

The mobile phone business, which is the largest in India, contributed significantly with a revenue of Rs 70,292 crore in FY23, surpassing both ITC (Rs 70,251 crore) and HUL (Rs 59,144 crore). Mobile phone sales for Samsung India saw a notable 27% increase in FY23, attributed to the success of the ultra-premium Galaxy Z series, and premium S series phones, and maintaining a strong presence in the mid-segment.

(D) Features Comparison: OnePlus vs Samsung

OnePlus vs Samsung Smartphones

Let’s look at the differential features of OnePlus vs Samsung-

DesignPremium metal and glass build, often slimmerHigh-quality materials, emphasis on aesthetics
DisplayFluid AMOLED with high refresh rates Dynamic AMOLED with vibrant colors
PerformanceEmphasis on speed with powerful processorsPowerful processors, optimized for multitasking
SoftwareOxygenOS (Android-based) for a clean experienceOne UI on top of Android, feature-rich and customizable
CameraCompetitive camera systems, focusing on versatility Diverse camera setups, often with advanced features 
Camera TechnologyFocus on versatile camera setupsAdvanced camera systems, emphasis on AI 
PriceTypically more affordable compared to Samsung flagshipsVaried pricing, including budget to premium ranges
InnovationKnown for introducing new features and technologies Extensive research and development, introducing cutting-edge tech
Charging TechnologyWarp Charge or Dash Charge for fast chargingSuper Fast Charging, Wireless Charging 
Brand LoyaltyGrowing community, particularly among tech enthusiastsLong-established brand with a large global following
UpdatesTimely software updates, but not as consistent as Google Pixel Regular updates, including security patches and new features
CustomizationOpen to third-party customization, enthusiast-friendly Offers customization options but with some limitations (Samsung themes)
Water & Dust ResistanceVaries by model IP68 rating in many flagship models  
Price RangeGenerally more affordableA broader range, includes both budget and premium options
Brand RecognitionGrowing popularity, especially among tech enthusiastsWell-established global brand  
Comparing the features of OnePlus vs Samsung

Here is an alert for you guys! 

This table provides a general overview and may not cover every specific model or iteration from both OnePlus and Samsung. It’s advisable to consider the latest devices and reviews for the most up-to-date information.

Sounds like a tedious task?

Well, we will do it for you. In the upcoming sections, we will be comparing OnePlus11 vs Samsung Galaxy S23. 

So keep reading!

(E) Business Comparison: OnePlus vs Samsung

Here comes the most anticipated part of this write-up. The business comparison of OnePlus vs Samsung will help you to determine- Who is winning the premium Android market!

Business ParametersOnePlusSamsung
Net Worth$1.5 billion$355 billion
Market Share (India)4.82%18%
RevenueBetween INR 100 crore to 500 croreRs.98,924 crore
Profit76% year-on-year growth in net profit (FY 2022-23)Rs.3,452 crore
Business Comparison of OnePlus vs Samsung

As you examine various business parameters, a stark contrast emerges between these two tech giants i.e. OnePlus vs Samsung! 

Samsung, with a colossal net worth of $355 billion, dwarfs OnePlus, which stands at $1.5 billion. This vast difference underscores Samsung’s extensive global presence and financial strength. In terms of market share in India, Samsung holds a dominant position with 18%, while OnePlus trails behind at 4.82%. 

This discrepancy highlights Samsung’s significant influence in the Indian market, reflecting its widespread popularity and market acceptance.

When it comes to revenue, the figures are quite surprising. Samsung’s revenue skyrockets to an impressive Rs. 98,924 crore, showcasing its robust business operations and widespread product portfolio. In contrast, OnePlus falls within the range of INR 100 crore to 500 crore, indicating a smaller scale of business compared to the tech behemoth, Samsung.

Examining profitability, OnePlus displays notable growth with a 76% year-on-year increase in net profit for the fiscal year 2022-23. 

On the other hand, Samsung’s net profit is quantified at Rs. 3,452 crore. While Samsung maintains a higher absolute profit figure, the remarkable growth percentage for OnePlus suggests agility and adaptability in navigating the market.

(F) Smartphone Specs Comparison: OnePlus 11 vs Samsung Galaxy S23

OnePlus vs Samsung Phones

In this section, we will look at the details of individual smartphones-

AspectsOnePlus11Samsung Galaxy S23
DesignEye-catching design and finish.  Compact size. 
Display6.7-inch AMOLED Edge display with QHD+ resolution and 120Hz refresh rate. 6.1-inch Dynamic AMOLED Flat display with FHD+ resolution and 120Hz adaptive refresh rate.
ProcessorQualcomm Snapdragon 8 Gen 2.Qualcomm Snapdragon 8 Gen 2.
RAMAvailable in 8GB or 16GB LPDDR5X.8GB
Battery5,000 mAh with 80W wired charging (US) / 100W wired charging (Rest of the world).3,900 mAh
CameraHit or miss camera colors. Awful low-light shots.  50 MP wide sensor, a 10 MP telephoto sensor, and a 12 MP ultrawide sensor
Additional FeaturesNo wireless charging.   Wireless charging, better IP rating for water/dust protection. 
Overall StrengthsStunning display, and a powerful performance.Snapdragon 8 Gen 2 power, larger battery.     
Overall WeaknessCamera performance in certain conditions.Limited charging power, no RAM options. 
OnePlus 11 vs Samsung Galaxy S23

However, you must remember that individual preferences and priorities significantly influence choosing between these two brands. You must consider factors like design, camera quality, software experience, and additional features to make an informed decision!

(G) Wrap-Up: Who is the winner in OnePlus vs Samsung?

OnePlus 11 vs Samsung Galaxy S23

In wrapping up, it’s clear that both OnePlus and Samsung bring unique strengths to the premium Android market. While OnePlus impresses with speed and innovation, Samsung stands out for refined experiences and cutting-edge features. 

The winner? 

Well, it ultimately depends on your priorities. If you crave speed and a close-to-stock Android feel, OnePlus might be your pick. Meanwhile, Samsung appeals with a diverse product range and established brand recognition. 

It’s a tight race, and the decision rests on your preferences – whether it’s the brisk pace of OnePlus or the polished versatility of Samsung. Choose the one that aligns with your Android aspirations!

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Published By: Supti Nandi
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