When you think of sports broadcasting in India, Star Sports is probably the first name that comes to mind. As one of the biggest sports networks in the country, Star Sports has not only provided world-class coverage of cricket, football, kabaddi, and other sports but has also roped in some of the most famous personalities as its brand ambassadors.
These Star Sports brand ambassadors play a crucial role in connecting the audience with the brand, adding excitement to major tournaments, and promoting the spirit of sportsmanship.
But who exactly are these brand ambassadors? Why did Star Sports choose them? And how do they influence the audience? Let’s look into the details!
Star Sports Brand Ambassador List (As of February 2025)
Here’s a quick overview of the Star Sports brand ambassadors in India and their roles-
| Name | Profession | Year of Association | Role in Star Sports Campaigns |
| Virat Kohli | Cricketer | 2023 | Featured in the “Shor On, Game On” IPL campaign |
| Hardik Pandya | Cricketer | 2023 | Part of the ‘Believe Ambassadors’ initiative |
| Ravindra Jadeja | Cricketer | 2023 | ‘Believe Ambassador’ for cricketing events |
| KL Rahul | Cricketer | 2023 | ‘Believe Ambassador’ to expand Cricket’s reach |
| Shreyas Iyer | Cricketer | 2024 | Encouraging youth participation in cricket with “Ajab Rang Dikhega Campaign” |
| Rishabh Pant | Cricketer | 2023 | ‘Believe Ambassador’ inspiring young cricketers |
| Ranveer Singh | Bollywood Actor | 2023 | Key brand ambassador for Star Sports |
| Diljit Dosanjh | Singer & Actor | 2024 | Brand ambassador for Pro Kabaddi League |
| MS Dhoni | Cricketer (Retired) | 2013 (for Football); 2025 (for ICC Champions Trophy) | Featured in IPL campaigns |
In the next section, we will take a closer look at each of these Star Sports brand ambassadors and their impact.
Virat Kohli: The Face of Cricket and Star Sports
Virat Kohli, one of the most successful captains in Indian cricket history, joined Star Sports as a brand ambassador in 2023. He played a key role in the “Shor On, Game On” IPL campaign, bringing his passion and energy to engage millions of cricket fans.
Kohli’s association with Star Sports was a strategic move, as his aggressive playing style and dedication to fitness align perfectly with the network’s vision of promoting intense and high-energy sports coverage.
Hardik Pandya: The Charismatic All-Rounder in the ‘Believe Ambassadors’ Initiative
Hardik Pandya, known for his flamboyant personality and powerful performances on the field, has been part of Star Sports’ ‘Believe Ambassadors’ initiative. This initiative aims to inspire young fans to believe in themselves and pursue their dreams in sports.
Pandya’s journey from a struggling cricketer to an international star makes him an ideal choice as a Star Sports brand ambassador, motivating the younger generation to chase success.
Ravindra Jadeja: A True All-Rounder Promoting Star Sports
Ravindra Jadeja, one of India’s best all-rounders, has also joined Star Sports as a ‘Believe Ambassador’. His ability to turn the game around with his batting, bowling, and exceptional fielding skills makes him a perfect role model for aspiring cricketers.
Jadeja’s association with Star Sports adds credibility to the network’s commitment to promoting cricket as a sport that requires both skill and dedication.
KL Rahul: Stylish Batsman Expanding Cricket’s Appeal
KL Rahul, known for his elegant batting and adaptability, is another key Star Sports brand ambassador. His association with the ‘Believe Ambassadors‘ initiative has helped broaden the reach of cricket, especially among young and urban audiences.
Rahul’s calm demeanor and focus make him a relatable figure for many fans, and his presence in Star Sports campaigns has further strengthened the brand’s engagement with cricket lovers.
Shreyas Iyer: Encouraging Youth to Take Up Cricket
As a young and talented batsman, Shreyas Iyer is an essential part of Star Sports’ efforts to connect with aspiring cricketers. His role as a ‘Believe Ambassador’ reflects his commitment to inspiring youngsters to take up the sport and work towards excellence.
Iyer’s exciting stroke play and leadership skills make him a valuable asset to the Star Sports brand, especially for campaigns targeting the next generation of players.
Rishabh Pant: A Young Star Inspiring Future Cricketers
Rishabh Pant, the explosive wicketkeeper-batsman, joined Star Sports as a ‘Believe Ambassador‘ in April 2023. His fearless approach to cricket resonates with young fans who aspire to play the game with confidence and aggression.
Pant’s journey, filled with highs and challenges, serves as an inspiration for budding cricketers, and his association with Star Sports helps reinforce the message of perseverance and self-belief.
Ranveer Singh: Bollywood’s Energy Meets Sports Fandom
Star Sports took a bold step in 2023 by bringing Bollywood superstar Ranveer Singh on board as a brand ambassador. Known for his electrifying energy and passion for sports, Ranveer adds a unique entertainment element to Star Sports’ campaigns.
His presence helps bridge the gap between Bollywood and sports, making tournaments like the IPL and major cricket events even more exciting for a broader audience.
Diljit Dosanjh: Promoting Kabaddi with Star Sports
In 2016, Star Sports appointed Diljit Dosanjh as a brand ambassador for Season 4 of the Pro Kabaddi League. His immense popularity, especially in Punjab, played a significant role in attracting more fans to the sport of kabaddi.
Diljit’s involvement in Star Sports’ campaigns highlighted the network’s commitment to promoting indigenous sports along with mainstream ones like cricket and football.
Sanjana Ganesan: The Face of Sports Presentation
Sanjana Ganesan, a well-known sports presenter, has been associated with Star Sports for hosting cricket and badminton tournaments. Her engaging style and in-depth knowledge of sports make her a crucial part of the network’s coverage.
While not a conventional Star Sports brand ambassador, her presence adds a professional and interactive touch to the brand’s image, making sports discussions more insightful and engaging.
MS Dhoni: The Legend of Indian Cricket and Star Sports
MS Dhoni, one of the most successful captains in Indian cricket history, has been featured in several Star Sports campaigns, especially during the IPL. His association with the brand has significantly boosted fan engagement.
Dhoni’s calm and composed nature, coupled with his incredible achievements, makes him an iconic figure in Indian sports. While the financial details of his endorsement are not public, his presence in Star Sports campaigns has always been a major attraction for fans.
Bhavana Balakrishnan: Famous Sports Journalist
An Indian sports journalist and television anchor, Bhavana has been associated with Star Sports, hosting various programs and serving as a commentator during major cricket tournaments, including the 2019 Cricket World Cup.
Note: We have also covered the following topics-
- Brand Ambassadors of Puma in India
- Messi Brand Ambassador List
- Salman Khan Brand Ambassador List
- Ronaldo Brand Ambassador List
- Rohit Sharma Brand Ambassador List
- Virat Kohli Brand Ambassador List
You can go through these articles for detailed information.
Why Star Sports Brand Ambassadors Matter?
The role of a Star Sports brand ambassador goes beyond just appearing in advertisements. These personalities-
- Create a strong emotional connection with sports fans.
- Promote tournaments like the IPL, Pro Kabaddi League, and international cricket events.
- Inspire the next generation of athletes through motivational campaigns.
- Enhance Star Sports’ credibility by associating with trusted sports figures.
Final Thoughts: Star Sports and Its Powerful Brand Ambassadors
The Star Sports brand ambassador lineup is carefully selected to represent the passion, energy, and excitement that sports bring to millions of fans. From cricket legends like Virat Kohli and MS Dhoni to entertainment icons like Ranveer Singh and Diljit Dosanjh, each ambassador adds a unique flavor to the brand.
As Star Sports continues to expand its reach, we can expect even more exciting collaborations in the future, further strengthening its position as India’s leading sports broadcaster.
If you liked this article, then don’t forget to share your thoughts in the comment section below!
