How Cricbuzz Made Millions In Revenue Through Its Crazy Traffic

Cricbuzz cover image

Our love for Cricket fills the pockets of numerous companies, websites, and entities! One such entity is Circbuzz… Seeing this cricket craze; Pankaj Chhaparwal, Pravin Hedge, and Piuush Agrawal founded Cricbuzz in 2004.

This brand diversified its operations and offered the latest info about cricket since 2010. Guess what? This was a brilliant tactic that helped it to gain 398 million monthly traffic and $7.8 million in revenue!

Cricbuzz cover image

Yes… With over 89.3 billion searches, CricBuzz is a top-ranking website on Google in terms of monthly traffic. Consequently, it filled CircBuzz’s pocket with a whopping amount of revenue.

Now the question is- how come this Indian startup made millions in revenue through its crazy traffic? And that too with just a niche of cricket fans? Stick to this article and you’ll find out!

(A) Revenue Sources: How Cricbuzz made millions of dollars?

Here’s how-

Advertising & Sponsorships: Perfectly targeting the traffic

Do you know those ads you see while scrolling through Cricbuzz? They’re not just there for decoration; they’re a big part of how Cricbuzz makes its money. In fact, over 60% of their revenue comes from cleverly placed ads and sponsorships, strategically placed on their website and app to catch your eye.

Cricket Updates: Keeping you in the loop

Ever wondered where your favorite mobile networks get their cricket updates? Here too CricBuzz plays a crucial role. It gathers all the latest cricket info and sells it to mobile networks worldwide, ensuring you stay updated on the latest scores and news, no matter where you are.

Hike Messenger

In another exciting revenue stream, Cricbuzz partners with Hike Messenger, which pays a significant sum for streaming live scores to its users. Okay, so imagine a scenario- you’re chatting away on Hike, and bam! Cricbuzz swoops in with the latest match scores, keeping you in the loop without missing a beat. And get this – with over 100 million users, Cricbuzz’s net revenue clocks in at a cool $7.8 million. Now, that’s what I call a win-win situation!

Premium Subscriptions: Exclusive Content & Advanced Features

Cricbuzz premium subscription

If you’re tired of ads interrupting your Cricbuzz experience, you might want to consider a premium subscription. For a small fee, you can enjoy ad-free browsing, exclusive content, and advanced features, making your cricket experience even more enjoyable. With over 1.5 million active users in 2022, it’s clear that many cricket fans are willing to pay for the premium experience.

Fantasy Cricket

Fantasy cricket has taken the world by storm, and Cricbuzz is cashing in on the craze. Users can create their fantasy teams and compete in contests, generating massive revenue from entry fees and sponsorships. In 2023 alone, the fantasy cricket industry brought in over $28 billion, proving just how popular this virtual sport has become.

E-Commerce Integration: Bringing Cricket Merchandise to your doorstep

Love cricket-related accessories like caps or jerseys? Now you can show your support by purchasing team jerseys, memorabilia, and equipment right from the Cricbuzz platform. This clever integration of e-commerce adds yet another revenue stream to Cricbuzz’s arsenal, proving that sports and shopping make a winning combination.

Data Services to Enhance Cricket Ecosystem

Behind every cricket match is a huge chunk of data, and Cricbuzz is happy to provide it. From statistics to APIs, they offer cricket-related data to other websites and apps for a fee, highlighting the value of data services in the cricket world.

Mobile App Revenue

With over 120 million downloads in 2022, the Cricbuzz app is a force to be reckoned with. In-app advertisements, purchases, and premium subscriptions keep the cash flowing, thanks to an ever-expanding user base.

Content Licensing & User Expansion

Cricbuzz Strategic Partnership

Cricbuzz doesn’t keep all its content to itself; it shares it with various media outlets through content licensing. This not only generates additional revenue but also helps Cricbuzz reach new audiences around the globe.

Strategic Partnerships

By teaming up with cricket boards, teams, and other sports-related brands, Cricbuzz creates mutually beneficial partnerships that boost revenue and expand its influence. In 2022, these collaborations brought in a tidy sum, thanks to exclusive content rights and integrated marketing efforts.

User Engagement: Keeping You Coming Back for More

Ever left a comment on Cricbuzz or participated in a forum discussion? You’re not just engaging with other fans; you’re also helping Cricbuzz attract advertisers and boost revenue. In 2022, user-generated content led to a 20% increase in user traffic, proving that every comment counts.

Thus, Cricbuzz isn’t just a cricket news website; it’s a revenue-generating powerhouse with multiple income streams. From ads and subscriptions to fantasy cricket and strategic partnerships, Cricbuzz has found numerous ways to monetize the cricketing world, all while keeping fans like you informed and entertained. 

With 398 million monthly visitors and $7.8 million in revenue, it’s clear that Cricbuzz is here to stay!

(B) Cricbuzz Business Model 

From the above discussion, you might have got some idea about the Cricbuzz business model. See, the business model and revenue sources are interlinked. How? You may ask. The business model of Cricbuzz is designed in such a way that it brings more traffic which lures the advertisers and other entities for partnerships. Apart from making money, these partnerships aid in the expansion of Cricbuzz’s user base and lead to high traffic.

Sounds Complicated?

Don’t worry! I will explain it in more detail. Before that, let’s have a look at Cricbuzz’a profile

Type of siteSports website exclusively for Cricket
Available in English, Hindi, Telugu, Tamil, Kannada, Marathi and Bengali
Launched1st November 2004
HeadquartersBengaluru (Karnataka, India)
OwnerThe Times Group
CreatorsPankaj Chhaparwal, Piyush Agrawal, Pravin Hegde
ParentTimes Internet
CommercialYes (Non-subscription Ad revenue)
UsersOver 50 million
Monthly Traffic398 million 
Revenue$7.8 million
Cricbuzz: A Quick Glance

Cricbuzz is a top spot for cricket fans. They show live matches, and scores, and talk about the games. They team up with On-Mobile, a big mobile company, to reach billions of people worldwide. This partnership helps Cricbuzz become popular all over.

Most of Cricbuzz’s money comes from ads you see on their site. They work with InMobi to show ads on phones, making sure they’re in the right place at the right time.

In India, Cricbuzz is king of the cricket websites. They beat big names like the International Cricket Council and ESPNcricinfo. It shows how much people love Cricbuzz for cricket news.

So, Cricbuzz’s plan is simple! They share cricket excitement with the world, team up with big mobile companies for more reach, show ads to make money and be the top choice for cricket fans everywhere.

(C) The SEO Numbers Game: A Secret for the Crazy Traffic

CricBuzz isn’t just popular; it’s dominating the search rankings like a boss. With a whopping 398 million visitors every month. And get this – they rank for a staggering 480,000 keywords, with almost all of them being non-branded! 

Investigating the Subfolders

Let’s take a closer look at CricBuzz’s subfolders – the secret sauce behind their success. So, Here are the top seven subfolders that are driving millions of users to CricBuzz-

  • /cricket-match: 40.3M
  • /cricket-series: 38.4M
  • /profiles: 12.7M
  • /cricket-commentary: 10.5M
  • /live-cricket-scores: 6.8M
  • /cricket-schedule: 6.4M
  • /cricket-news: 3.46M

So, why are these subfolders such as traffic magnets? It all boils down to CricBuzz’s SEO strategy – they’ve hit the keyword jackpot. In simpler terms, they’ve targeted keywords that millions of people search for every month. And when all those keywords lead back to one domain (that’s CricBuzz), it’s like striking gold in the digital world.

Keeping the Traffic Flowing

But here’s the kicker- CricBuzz doesn’t just stop at targeting live-match keywords. They’re also smart enough to cater to queries for previous matches, ensuring their traffic stays steady all year round.

(D) Wrap-Up

As Cricbuzz keeps shining as the ultimate cricket haven, its future is full of excitement and promise. With millions of devoted fans and a commitment to innovation, watching its journey unfold will be like witnessing a thrilling match – you never know what surprises are in store! 

CricBuzz’s adaptability and dedication to fans ensure it will remain the heartbeat of cricket lovers everywhere. By the way, have you used Cricbuzz? If yes, then don’t forget to share your experience in the comments below! 

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Published By: Supti Nandi
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Yashir Singh
Yashir Singh
17 days ago

Yeah, cricbuzz is gaining a lot of attention these days, but Dream11 still remains the top one by many!