How Do Browsers Make Money? Top 5 Ranked By Revenue

Browsers make money

In the ever-evolving digital landscape, web browsers play a crucial role in our daily lives. But have you ever wondered how these browsers manage to remain free and accessible to millions of users worldwide? How do these browsers make money?

Browsers make money

In this exploration, we’ll not only uncover the diverse ways browsers make money but also rank the top five browsers by revenue.

Stay tuned!

(A) How do Browsers make money?

Internet browsers make money through various revenue streams. Let’s look at some of the common revenue streams of browsers-

Revenue SourcesExplanation
Search Engine PartnershipsIncome from search engine deals
Default Homepage AgreementsRevenue from setting default
homepages and toolbars
Extensions and Add-onsEarnings from extension sales
and listings
Data Collections and AnalyticsValuable data for marketing and ads
Licensing and Enterprise SolutionsPaid versions and business services
Browser AdvertisingRevenue from in-browser ads
SponsorshipsSponsored Contents
E-Commerce IntegrationCommissions from browser-related sales
OS IntegrationBenefit from browser integration in
operating systems.
Donations and SupportFunding through donations and
community support
Additional Income SourcesFrom services like Mails, apps, docs, etc.
Revenue Sources: How do browsers make money?

Go through the following points to dive into the details of how Browsers make money!

(A.1) Search Engine Partnerships

You know when you use your browser’s search bar and see search results with ads? Well, browser companies team up with search engines like Google or Bing. When you search and click on those ads, the browser company gets a cut of the money from those ads. It’s all part of their deal with the search providers.

In a nutshell, these partnerships involve revenue sharing from the advertising business generated by the search engines. For example, independent browsers like Firefox earn money through revenue sharing with Google from search engine ads they display.

(A.2) Default Homepages and Toolbar Agreements

Browsers may have a default search engine set, and they can negotiate deals with search engines to feature them as the default option. When users perform searches through the browser’s search bar, the browser receives a share of the advertising revenue generated by the search engine.

Sounds complicated? Let me explain in simple terms.

Sometimes when you open your browser, it takes you to a specific website, right? Or you see extra toolbars that come with it. Browser companies make deals with other companies to set their websites as the default homepage or include their toolbars. These deals bring in revenue for the browser company.

(A.3) Extensions and Add-Ons

Browser Extension

You’ve probably heard of browser extensions or add-ons. These are like mini-programs that add extra features to your browser. Developers create these, and some browsers let them sell these extensions. The browser company might take a cut of the sales or charge developers to list their extensions in the browser’s store.

In other words, Browsers provide platforms for developers to create extensions and add-ons. Some of these are free, while others are premium or offer additional features for a fee. Usually, Browsers receive a portion of the revenue generated from sales or subscriptions of these extensions.

(A.4) Data Collection and Analytics

This one might sound a bit tricky, but it’s about collecting data while you use your browser. Browsers gather information about your online behavior. They usually do this anonymously or with your consent. This data is incredibly valuable for things like marketing and advertising, helping companies better understand user preferences.

(A.5) Enhanced Tracking for Effective Ads

Google’s AdSense program is highly interested in user data. Chrome collects user data to refine its AdSense program. With more data, user marketing profiles become more precise, allowing for better-targeted ads. By promising more effective advertising, AdSense can charge higher prices for ads compared to its competitors.

(A.6) Licensing and Enterprise solutions

Some browsers offer special paid versions or business solutions. These versions come with extra features and support, and people or organizations pay for them. It’s like a premium service that helps generate income for the browser company.

(A.7) Browser Advertising

You’ve seen ads on websites, right? Browsers can also display ads within the browser itself. Advertisers pay the browser company to show these ads, which generates revenue for the browser company.


See, Browsers, especially those provided by large tech companies, collect user data and engage in user analytics. They use this data for targeted advertising or to improve their products and services. By providing user insights and targeted ad placements, browsers generate revenue from advertisers.

(A.8) Earnings from Search and Banner Ads

Banner Ads

Let’s look at how web browsers like Mozilla Firefox and Google Chrome make money. In 2018, Mozilla Firefox generated $451 million in revenue, with a whopping 95% coming from what they call “royalties.” This term refers to the slice of the advertising money that Mozilla gets when people use Firefox’s built-in search engine.

Google Chrome operates on a similar principle. It also earns money from advertisers, but instead of sharing this with other browsers, Google keeps it within the Chrome part of the company. While Google doesn’t disclose specific revenue numbers for Chrome, it’s known to be a very profitable venture.

According to industry reports, Google pays Firefox between $400 million and $450 million each year in royalties. In contrast, Google pays Safari a much larger sum, ranging from $9 billion to $12 billion yearly. This might seem costly, but it’s a strategy to get more views on Google Ads.

(A.9) Sponsorships

Browsers also enter into partnerships or sponsorships with companies or organizations. These collaborations can involve various forms of revenue, such as sponsored content, featured placements, or branding opportunities.

(A.10) E-Commerce Integration

Have you ever shopped online using your browser? Some browsers integrate e-commerce features or partnerships. When you make purchases through your browser, the company behind the browser can earn a commission from those sales.

(A.11) Operating System Integration

Browsers are often included as part of your computer or device’s operating system. When you use the browser, the company benefits from the overall sales of the operating system. It’s because the browser is a default application on your device.

(A.12) Donations and Support

Now, not all browsers make money in the same way. Open-source browsers like Mozilla Firefox rely on donations and community support to keep developing and offering their browser for free. If you’re a user and you believe in their cause, you can support them with donations.

(A.13) Additional Income Sources

Google Chrome has other ways of making money. When people use Chrome, they tend to use related services like Gmail, Google Apps, and Google Docs. This interconnected ecosystem leads to more page views and, consequently, increased ad revenue.

Different browser companies use these strategies in various combinations to keep their browsers running and available to you for free. So, when you’re using your browser, you’re not just browsing the web; you’re also part of this ecosystem that keeps it all going.

However, you must note that the specific revenue models can vary among different browsers. For example, Mozilla Firefox, which is known for its open-source approach, generates revenue through a range of sources, including search engine partnerships, sponsored content, and donations. On the other hand, Google Chrome, the most popular browser, generates revenue mainly through search engine partnerships and advertising revenue.

(B) Top 5 Browsers Ranked by Revenue

Let’s look at the top 5 browsers of the world. We have ranked them based on their revenue. Do companies disclose the revenue earned through browsers? Unfortunately no! So what were the criteria for ranking the browsers? You may wonder. Well, we have ranked them based on the overall revenue of the parent company. You must note that the companies don’t disclose the revenue earned from their browsers, therefore, we don’t have access to the revenue earned by individual browsers.

Since the browsers contribute the highest amount to the overall revenue of the company. Hence, we have ranked the browsers based on the revenue earned by the parent company.

BrowsersParent CompanyRevenue (2022)
Apple SafariApple Inc.$394.33 billion
Google ChromeGoogle Inc.$279.8 billion
Microsoft EdgeMicrosoft Corporation, Inc.$198 billion
Mozilla FirefoxMozilla Corporation$826.6 million
OperaOpera Ltd$330 million
Top 5 Browsers Ranked by Revenue

1. Apple Safari

Safari Browser

Safari, the default browser on Apple devices, is another browser that generates substantial revenue. Apple’s ecosystem encourages users to utilize Safari, which indirectly contributes to its income.

Like other browsers, Safari has partnerships with search engines. The default search engine in Safari is Google, and Apple receives a portion of the advertising revenue generated when users search through Google on Safari.

2. Google Chrome

Google Chrome

Google Chrome is known to be one of the most profitable browsers. It was developed by Google, a company with a significant advertising business. Google’s revenue is largely generated through its advertising services, including those integrated with Chrome.

Google Chrome Generates revenue through several key avenues-

(2.1) Search Engine Default

Google Chrome is a product of Google, and its default search engine is, unsurprisingly, Google. When you perform searches via the Chrome browser, Google earns advertising revenue from the ads displayed in search results. This is a significant source of income for both Google and Chrome.

(2.2) AdSense and Online Advertising

Google, the parent company of Chrome, is a giant in the online advertising industry. Chrome users contribute to this revenue when they visit websites with Google Ads or when they click on ads displayed within the browser. This makes Chrome a vital tool in Google’s advertising ecosystem.

(2.3) Chromebooks and Chrome OS

Google Chrome is the default browser on Chromebooks and devices running Chrome OS. While Chrome OS devices aren’t as numerous as traditional computers, Google benefits from Chrome’s use in the education sector and the enterprise, contributing to Chrome’s overall revenue.

(2.4) Google Services Integration

Chrome is deeply integrated with Google’s suite of services, including Gmail, Google Drive, and YouTube. When you use these services through Chrome, it reinforces your connection to the Google ecosystem. The more you engage with Google’s services, the more data they collect, which can further enhance their advertising offerings.

(2.5) Extensions and the Chrome Web Store

Chrome Extension

The Chrome Web Store allows developers to create and sell extensions, themes, and apps. Google takes a percentage of the revenue generated through the store, providing an additional source of income.

(2.6) Charging Fees to Developers

While this is a smaller part of their revenue, Google charges developers who use their payment system for in-app purchases or subscriptions within Chrome extensions or apps.

(2.7) Cloud Services

Google Cloud Platform and Chrome work together. When companies use Google Cloud for their cloud computing needs, it often involves web applications that are accessed through browsers like Chrome. This indirectly contributes to Google’s overall revenue.

Thus, Google Chrome is a central piece of the Google ecosystem, and it leverages various strategies to make money, with online advertising and search engine partnerships being the most significant contributors.

Note: Do you know how Google created its huge empire? By acquiring numerous companies and startups. If you are curious to delve deeper into the information, then check out the article- “11 Biggest Companies acquired by Google.”

3. Microsoft Edge

Microsoft Edge

Microsoft Edge, integrated with the Windows operating system, contributes to Microsoft’s revenue. Microsoft offers various services and advertising integrated with Edge. Apart from the revenue sources mentioned in the previous section, some other revenue sources of Microsoft Edge are-

(3.1) Windows and Microsoft Ecosystem

Microsoft Edge is tightly integrated with the Windows operating system. Microsoft’s primary source of revenue is from Windows licensing fees, and Edge contributes to this ecosystem. It ensures that Windows users have a browser that’s part of Microsoft’s suite of services.

(3.2) Enterprise Solutions

Microsoft Edge is often the preferred browser in enterprise settings. Microsoft offers a range of business solutions, including cloud services and productivity tools like Microsoft 365. Edge’s integration with these solutions brings in revenue through enterprise subscriptions and services.

(3.3) Azure Cloud Services

While this is more indirect, Edge can influence the usage of Microsoft’s cloud services, such as Azure. As businesses use Azure for cloud computing and web applications, it creates a larger ecosystem of Microsoft services, thereby generating revenue.

4. Mozilla Firefox

Mozilla Firefox

Mozilla Firefox generates revenue through a combination of strategies. Some of them are already mentioned in the previous section. Apart from that, it earns through the following revenue sources-

(4.1) Pocket Integration

Mozilla acquired Pocket, a read-it-later service. Firefox integrates Pocket and offers a premium subscription for enhanced features, creating revenue through subscription fees.

(4.2) Firefox Premium Services

Mozilla has introduced premium features and services for Firefox users, such as a VPN (Virtual Private Network) service. Users pay for these premium services, contributing to Mozilla’s income.

(4.3) Firefox Monitor and Firefox Send

Mozilla has introduced premium features and services for Firefox users, such as a VPN (Virtual Private Network) service. Users pay for these premium services, contributing to Mozilla’s income.

In summary, Mozilla Firefox utilizes a combination to generate revenue. It involves search engine partnerships, licensing agreements, sponsored content, premium services, and community support. These revenue streams support the development and maintenance of the Firefox browser and Mozilla’s mission of ensuring an open and accessible internet.

5. Opera

Opera Browser

Opera browser generates revenue from search engine deals, partnerships, and ads within the browser. Apart from the revenue sources mentioned in the previous section, some other revenue sources of Opera Browser are-

(5.1) Opera News

Opera offers services like Opera News, which aggregates news content and delivers it to users. Revenue can be generated through advertising within these services, similar to other news aggregation platforms.

(5.2) Data Services

Opera also has data compression and optimization services, which help reduce data usage and improve browsing speed. These services can be licensed to mobile operators, generating income for the company.

(5.3) Web Monetization

Opera has explored web monetization options. It has introduced features like “Reborn 3,” which allows users to send and receive cryptocurrency payments. While this is a smaller part of their revenue, it represents an innovative approach to web monetization.

(5.4) Opera GX

Opera offers a browser called Opera GX, designed for gamers. It comes with features tailored for gaming and is supported by partnerships with various gaming companies, potentially generating income through these collaborations.

(5.5) Search and Shopping Features

Opera has integrated search and shopping features into the browser, which can lead to affiliate marketing income when users make purchases or engage in product searches through these built-in features.

Overall, Opera Browser generates revenue through a combination of search engine partnerships, its advertising platform, data services, news aggregation, and innovative features such as web monetization. While not as prominent as some of the other major browsers, Opera has carved out a niche and diversified its income streams.

(C) Wrap-Up

In wrapping up our discussion on how web browsers make money and ranking the top five browsers by revenue, it’s clear that the digital world is a bustling marketplace. Browsers not only connect us to the internet but also act as revenue generators through a variety of means.

Remember, Apple Safari and Google Chrome remain a heavyweight in this game, with Google’s advertising prowess fueling its income. Apple Safari benefits from its integration with Apple’s devices and services, while Mozilla Firefox relies on search royalties. Microsoft Edge and Opera also play their part in this ever-evolving landscape.

Keep in mind that these rankings may change over time, as competition and innovation continue to shape the browser market. The next time you open your browser, you’ll have a deeper understanding of the economic dynamics behind your online experiences.

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Published By: Supti Nandi
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Archana Singh
Archana Singh
6 months ago

Great article Supti!