In today’s fast-paced world, the concept of ownership is evolving. Eventually, renting has become the go-to choice for everything from furniture to electronics. When it comes to renting furniture and appliances, two giants rule the industry. And that is Rentomojo vs Furlenco, each vying for the title of the ultimate rental service.
As consumers seek convenience and flexibility, the battle between these two titans intensifies. But which one truly reigns supreme? In this showdown of Rentomojo vs Furlenco, we’ll dissect the entire operation strategy and service offerings of both. This will help you decide which platform is the reigning champion in the world of rentals.
Let’s begin the comparison!
(A) Rentomojo vs Furlenco: Business Wise Comparison
Why are we digging into their business status? Well, it is necessary to understand their performance in the Indian market. Before diving deep into the comparison concerning the quality of their services, let’s have a businesswise comparison. The comparative analysis of Rentomojo vs Furlenco with a business perspective will help you to get an overall idea of their business’ status.
|Business Model||Furniture and Appliance |
|Subscription-based furniture |
and appliance renting solutions
|Market Reach||16 cities across India|
(Bengaluru, Chennai, Delhi,
Gurgaon, Hyderabad, Mumbai,
Noida, Pune, Mysore,
Ahmedabad, Faridabad, Jaipur,
|10 cities across India|
(Bengaluru, Chennai, Delhi,
Faridabad, Ghaziabad, Gurugram,
|Market Valuation||Rs.542 crore |
|Rs.869 crore |
|Revenue (FY19)||Rs.107 crore||Rs.100 crore|
|Operating Profit (FY19)||N/A||Rs.7.5 crore|
|Losses (FY22)||N/A||Rs.150 crore|
|Criticism Faced(Customer’s Complaints)||The slow delivery process,|
Unresponsive to customer queries
Poor customer service.
(A.1) Who is ahead in business?
According to a report by Redseer, the rental furniture and appliance market in India is worth Rs.33,500 crore. While both companies offer furniture and appliance renting solutions, they differ in their business models and market reach. Rentomojo operates in sixteen cities across India, whereas Furlenco’s market reach was upto ten cities.
In terms of revenue, Rentomojo recorded revenue growth of 3X from operations in FY19, which grew from Rs.35.5 crore to Rs.107 crore. While in the same fiscal year, Furlenco reported revenue of Rs.100 crore and operating profit of Rs.7.5 crore. However, Furlenco’s losses crossed Rs.150 crore in FY22, while its revenue spiked by 53%.
Regarding drawbacks, there were several customer complaints about Rentomojo’s delivery process being slow and the company being unresponsive to customer queries. On the other hand, some customers have complained about Furlenco’s high prices and poor customer service.
(B) Detailed Comparison of Rentomojo vs Furlenco
It is time to dive into the detailed comparison of the furniture renting giants i.e. Rentomojo vs Furlenco-
|Renting Options||Monthly Rentals,|
3-36 Month Option
|Delivery & Assembly||Provided||Provided|
|Quality of Products||Offers a range of |
brands and options
|A curated selection of |
|Pricing||Competitive monthly |
|Generally, a bit higher |
|Notification||Users directly get |
notification on their
registered email ID.
|Offers notification without |
the need of logging in to
|Filters||Filters present based on-|
|Upfront filters absent.|
|Product Details||Quick View||Well-detailed information |
about the product
For detailed comparison, you need to study the business models of both the companies. That sounds like a tedious task. Isn’t it? Don’t worry! We have presented detailed information on the business model of Rentomojo as well as Furlenco. Go through the next section and you will get all the necessary info about them.
Note: When it comes to interior designing and home renovation, two giants have garnered attention i.e. Homelane and Livspace. If you are interested in knowing more about this then, checkout our article “Homelane vs Livspace.”
(C) Business Model of Rentomojo
Rentomojo operates as a furniture and appliance rental platform with a business model that primarily targets individuals and businesses in India. Let’s look into Rentomojo business model-
(C.1) Product Offering
Rentomojo provides a wide range of products for rental, including furniture (e.g., sofas, beds, dining sets), appliances (e.g., refrigerators, washing machines, microwaves), and even two-wheelers (bikes and scooters).
(C.2) Subscription Model
Rentomojo operates on a subscription-based model. Customers can choose from various subscription plans, typically on a monthly basis. These plans allow customers to rent the desired items for a fixed monthly fee.
(C.3) Ownership & Inventory Management
Rentomojo maintains ownership of the items it rents out. They acquire and manage a diverse inventory of furniture, appliances, and two-wheelers. This includes sourcing, maintenance, and regular servicing of the items to ensure their quality.
(C.5) Delivery & Assembly
The company offers delivery and assembly services to its customers. When a customer orders a product, Rentomojo delivers it to their doorstep and often provides assembly services if required.
(C.6) Customization Option
While Rentomojo primarily offers standard items for rent, there may be limited customization options available to cater to specific customer needs.
(C.7) Payment Options
Customers are required to pay a fixed monthly subscription fee for the items they rent. Rentomojo also offers flexible payment options and rental periods to accommodate different customer preferences. You can talk to their officials for more details.
(C.8) Working Strategy: How does Rentomojo work?
|Browse & Select||Customers visit the Rentomojo website or app to browse and select items for rent.|
|Choose Subscription Plan||You (Customers) can choose a suitable subscription plan, often on a monthly basis.|
|Add to Cart||Selected items are added to the virtual cart, similar to an e-commerce platform.|
|Checkout||Customers provide delivery details, payment information, and any customization preferences.|
|Delivery & Setup||Rentomojo arranges for the delivery and setup of the selected items at the specified address.|
|Monthly Payments||Customers make fixed monthly payments to cover the rental cost of each item.|
|Maintenance & Support||Rentomojo handles the maintenance and servicing of items throughout the rental period.|
|End of Rental||Customers can choose to renew the rental, return the items, or purchase them after a period.|
|Relocation Assistance||Rentomojo offers assistance in relocating rented items when customers move.|
(C.9) Additional Services
In addition to furniture and appliance rentals, Rentomojo expanded its services to include the rental of two-wheelers, such as bikes and scooters, catering to the transportation needs of its customers.
(C.10) Brand Partnerships
Rentomojo may partner with brands to offer a variety of branded products in its rental inventory, providing customers with a selection of trusted and well-known items.
(C.11) Target Market Segment
Rentomojo’s target market includes urban professionals, students, and corporate clients who may prefer the flexibility of renting furniture and appliances rather than making large upfront purchases, especially in cases where they anticipate frequent relocation or changing needs.
(C.12) Revenue Sources: How Rentomojo makes money?
|Rental Fees||Monthly subscription fees paid by customers for renting furniture, appliances, and two-wheelers.|
|Delivery Charges||Charges for the delivery and setup of rented items at the customer’s location.|
|Maintenance Services||Additional fees for maintenance, repair, or servicing of rented items during the rental period.|
|Purchase Options||Revenue generated when customers choose to purchase the rented items after the rental period.|
|Relocation Assistance||Charges for assisting customers with the relocation of rented items to a new location.|
|Brand Partnerships||Potential revenue generated through partnerships with brands that provide items for rental.|
Overall, Rentomojo’s business model revolves around providing convenient and flexible rental solutions for furniture, appliances, and two-wheelers to a broad customer base. The customers get numerous benefits in terms of affordability, convenience, and minimal long-term commitments.
(D) Business Model of Furlenco
The following points describe Furlenco business model in detail-
(D.1) Furniture Rental Services
Furlenco primarily offers furniture and home appliance rental services to customers. They provide a wide range of furniture items, including sofas, beds, dining tables, and appliances like refrigerators and washing machines.
(D.2) Subscription-Based Model
It typically operates on a subscription-based model. Customers can choose from various subscription plans based on their furniture and appliance requirements. These plans are available for different durations, such as monthly, quarterly, or annually.
(D.3) Working Strategy: How does Furlenco work?
|Selection||Customers browse Furlenco’s catalog and select the furniture and appliances they need.|
|Subscription||They choose a subscription plan based on their requirements, selecting the duration of the rental.|
|Payment||Customers make payments for the chosen subscription plan, often done online through the website.|
|Delivery||Furlenco delivers the selected furniture and appliances to the customer’s home.|
|Installation||The company provides installation and setup services to ensure the items are ready for use.|
|Maintenance||Furlenco is responsible for maintenance and repairs of the rented items during the subscription.|
|Upgrades/Returns||Customers have the flexibility to upgrade their rental package or return items when needed.|
|Customer Support||Furlenco offers customer support to address any queries or concerns during the rental period.|
Furlenco business model allows customers to access quality furniture and appliances without the upfront cost of purchasing them, making it an attractive option for individuals or families who may be temporarily residing in a location.
(D.5) Revenue Sources: How Furlenco makes money?
|Subscription Fees||Customers pay regular fees for renting furniture and appliances.|
|Delivery & Setup Charges||Furlenco may charge for delivering and setting up rented items.|
|Repair & Maintenance Fees||Revenue can be generated through maintenance and repair fees.|
|Upgrade Charges||When customers upgrade their rental packages, fees may apply.|
|Late Payment Fees||Charges for late or missed payments by customers.|
|Buyout Option||Some customers may choose to purchase rented items|
|Additional Services||Revenue from additional services like cleaning or custom orders.|
|Partnerships and B2B Sales||Collaborations with businesses for bulk furniture rentals.|
These revenue sources collectively contribute to Furlenco’s overall income. With this successful business model, Furlenco is ruling the market of furniture rentals.
(E) Final Thoughts on Rentomojo vs Furlenco
In the comparison of Rentomojo vs Furlenco for rentals, we have considered various factors. Both Rentomojo and Furlenco are popular furniture rental companies in India. While both offer furniture and appliance rentals, they have slight differences in their business models. Rentomojo follows an asset-light model by partnering with suppliers to rent out furniture and appliances. On the other hand, Furlenco designs and owns the furniture it rents out. This distinction indicates that Furlenco has more control over the quality and design of its products.
In terms of pricing, Rentomojo seems to offer attractive deals and discounts. For example, they frequently provide flat discounts on rent for the second, third, and fourth months of rental. However, it is worth noting that the pricing and deals offered may vary over time.
Both Rentomojo and Furlenco have attractive inventories and present their products well. They offer a wide range of furniture and other items for rent, allowing customers to choose according to their preferences.
(F) Which one is better for rentals?
Well, the answer depends on your needs. Yes, to determine which one is better for rentals, it would be helpful to consider your own preferences, requirements, and budget. You can check their websites or visit their physical outlets to assess the quality, variety, and pricing of their offerings.
Additionally, you can consider reading customer reviews and experiences to get a better idea of their services. And thus, you will get the best furniture on rent!