Imagine leaving behind a high-paying corporate job to get your hands dirty in farming. Sounds risky, right?
Well, that’s exactly what two brothers, Satyajit, and Ajinkya Hange, did when they founded Two Brothers Organic Farms (TBOF) in Bhodani village, Maharashtra. What started as a small organic farm is now a multi-crore agritech brand that promotes regenerative agriculture and supports thousands of farmers across India.
But how does Two Brothers Organic Farms make money? What strategies do they use to grow their business? Let’s decode Two Brothers Organic Farms business model.
Working Strategy: How the Two Brothers Business Model Operates?
Its key working strategies are-
Regenerative Organic Farming
TBOF follows regenerative agriculture, which focuses on improving soil health and biodiversity. Their methods include-
- Using Indigenous Desi Gir cow dung and urine as natural fertilizers
- Avoiding chemical pesticides and growth hormones
- Practicing mulching to retain soil moisture
- Using only heirloom, non-GMO seeds
This approach not only maintains soil fertility but also produces high-quality organic food while preserving environmental balance.
Farm-to-Table Model
TBOF eliminates middlemen by selling directly to customers. Their organic produce is grown, processed, and packaged at the farm itself, ensuring freshness, transparency, and traceability. This also enables them to maintain a premium product quality and provide better earnings to farmers.
Community Engagement & Farmer Support
TBOF strongly believes in creating an ecosystem where both farmers and consumers benefit. Through their OrganicWe initiative, they educate urban consumers and support rural farmers. They have collaborated with over 1,000 school students in Mumbai and Pune to promote organic farming awareness. Additionally, they conduct farmer training programs, helping local growers transition to organic farming techniques.
Expansion with Strategic Funding
TBOF secured Rs.58.25 crore ($7 million) in Series A funding from Rainmatter (Zerodha’s investment initiative) in 2024. This funding has been crucial for-
- Expanding domestic and international operations
- Enhancing supply chain efficiency
- Supporting 50,000+ farmers in adopting organic practices
Prior to this, they raised Rs.14.5 crore in pre-Series A funding in 2023, with Bollywood actor Akshay Kumar and cricketer Virender Sehwag as investors. These strategic investments have allowed them to scale their business effectively while maintaining their commitment to sustainability.
For more information, you can visit the official website of Two Brothers Organic Farms.
Revenue Sources of Two Brothers Organic Farms: How Do They Make Money?
Organic Products Sales
TBOF sells a variety of organic products, including-
- A2 Gir Cow Ghee
- Moringa Powder
- Jaggery
- Wheat Flour
- Tur Dal
- Cold-pressed oils
- Herbal teas
These products are marketed under the Amor Earth brand and are available on their website, Amazon, Flipkart, and retail stores across India. Their premium positioning allows them to price products higher due to their organic certifications and sustainable practices.
Exporting Organic Produce
TBOF exports to countries like the USA, UAE, Singapore, Australia, and the UK, catering to a global market that values organic, ethical, and sustainable products. The rising demand for chemical-free food has significantly contributed to their international revenue.
Workshops and Training Programs
TBOF conducts organic farming workshops, charging participants who wish to learn about sustainable agriculture. These workshops cater to-
- Aspiring organic farmers
- Urban gardening enthusiasts
- Agricultural students
- Entrepreneurs looking to enter the organic food industry
Sustainable Packaging Solutions
Sustainability goes beyond farming for TBOF. They generate additional revenue by offering 100% sustainable and recyclable packaging solutions, an added value for eco-conscious consumers. Their innovative packaging reduces plastic waste while enhancing brand credibility.
Agritourism and Farm Visits
TBOF has capitalized on agritourism, inviting visitors to their farm for an authentic rural experience. These visits include-
- Organic farming workshops
- Farm-to-table meal experiences
- Eco-stays in sustainable accommodations
This initiative not only educates consumers about organic farming but also generates a steady source of income.
Subscription-Based Model
TBOF has introduced a subscription model where consumers can receive fresh organic produce delivered to their doorstep monthly. This ensures a loyal customer base and recurring revenue.
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Marketing Strategies of Two Brothers Organic Farms Business Model
Strong Social Media Presence
TBOF actively engages with customers on Instagram, Facebook, and YouTube, sharing behind-the-scenes content, success stories, and farming techniques. Their digital storytelling approach connects deeply with health-conscious consumers.
Influencer Collaborations & Celebrity Endorsements
With Bollywood actor Akshay Kumar and cricketer Virender Sehwag as investors, TBOF has gained significant credibility. They also collaborate with nutritionists, organic lifestyle influencers, and health experts to build brand trust.
MakeFarmingCoolAgain Campaign
Their brand film, narrated by actor Vijay Raaz, aims to change perceptions about farming and attract the youth to agriculture. By presenting farming as a modern, profitable, and meaningful career choice, they inspire the next generation of agripreneurs.
Word-of-Mouth & Customer Advocacy
Customers who experience the high quality of TBOF’s products often become brand advocates. Their marketing leverages customer testimonials, success stories, and organic farming awareness campaigns to expand their loyal customer base.
Transparency & Traceability
TBOF emphasizes complete transparency in its farming and production process. Customers can trace the journey of each product batch, reinforcing trust and authenticity in an industry often plagued by misleading organic claims.
Collaborations with Retail Chains
TBOF has partnered with premium grocery chains, organic food stores, and sustainable lifestyle brands to increase offline sales channels and enhance product accessibility.
Impact of Two Brothers Organic Farms
TBOF’s efforts extend beyond just running a business! They are creating a movement. Their impact includes-
- Empowered over 20,000 farmers with training and financial support
- Employs 200+ rural staff, contributing to local employment
- Supports over 5,000 farmers in transitioning to organic farming
- Helps combat climate change through carbon-sequestering agricultural practices
- Provides healthy, chemical-free food to thousands of households worldwide
Their holistic approach ensures that farming remains sustainable, profitable, and environmentally responsible.
Final Words
Two Brothers Organic Farms is more than just a business—it’s a revolution in sustainable agriculture. By leveraging organic farming, direct-to-consumer sales, strategic funding, and strong marketing, the Hange brothers have built a multi-crore brand while positively impacting thousands of farmers and consumers.
Their story proves that sustainable farming can be both profitable and transformative. As the demand for organic products grows, TBOF is well-positioned to expand further and inspire future generations of agripreneurs.
If you’re looking for an inspiring business model that blends profitability with sustainability, Two Brothers Organic Farms is the perfect example!
