In the fast-growing beauty and wellness industry, BeautyWise has emerged as a rising star with a unique business model that combines scientific innovation, strategic marketing, and diverse revenue streams. Whether you’re curious about the BeautyWise Business Model, its revenue sources, or how the company generates profit, this guide will break it down for you.
Stay tuned!
What is BeautyWise?
Founded in 2021 by siblings Shreyansh Chauhan and Anousha Chauhan, BeautyWise is a Delhi-based brand specializing in scientifically-backed nutritional supplements for skin, hair, and overall wellness. The brand is best known for its innovative Dual Action Capsule technology, which enhances nutrient absorption by 4x.
Since its inception, BeautyWise has rapidly expanded, gaining endorsements from 1,000+ dermatologists and cosmetologists and attracting over 1 lakh satisfied customers.
Key Milestones and Achievements
- Featured on Shark Tank India Season 4
- Secured ₹3 crore investment from Aman Gupta, co-founder of boAt
- Projected to reach ₹14.5 crore in revenue by FY24-25
- Expanded presence across e-commerce, skin clinics, and pharmacies
Now, let’s dive into the core of the BeautyWise Business Model and how it drives growth and profitability.
Working Strategy: How Does the BeautyWise Business Model Work?
The BeautyWise Business Model is built on a multi-channel approach that combines:
- Product Innovation
- B2D2C Model (Online + Offline Sales)
- Diverse Revenue Streams
- Strategic Partnerships
- Effective Marketing Strategies
By integrating these pillars, BeautyWise successfully balances customer satisfaction with strong financial performance.
Now, let’s dive into the details.
Product Innovation: The Core of the BeautyWise Business Model
BeautyWise’s product range is designed with a clear focus on scientific research and clinical validation. Their supplements address key beauty concerns, such as skin radiance, hair nutrition, and overall wellness. Its key products are-
| Product Name | Purpose | Recommended Usage |
| Advanced Marine Collagen | Skin Radiance and Brilliance | 2 capsules/day for 3 months |
| Hair Rescue | Hair Nutrition and Growth | 1-2 capsules/day for 3 months |
| Skin Brilliance | Overall Skin Improvement | 2 capsules/day for 2-3 months |
The Dual Action Capsule is the star innovation in the BeautyWise Business Model. It combines powder and oil-based ingredients in one capsule, ensuring better absorption in the small intestine instead of the stomach. This innovative delivery method has boosted product effectiveness, driving customer satisfaction and repeat purchases.
B2D2C Model: Expanding Through Professional Networks
BeautyWise is innovating with a Business-to-Direct-to-Consumer (B2D2C) model — a strategy that empowers individual practitioners such as dermatologists, beauticians, and nutritionists to onboard themselves onto the BeautyWise platform directly.
Through this model, practitioners can place small B2B purchases and recommend BeautyWise products directly to their clients. This strategy effectively combines the credibility of professional recommendations with the convenience of direct-to-consumer sales.
The B2D2C model not only expands BeautyWise’s reach but also strengthens its presence in clinics, salons, and wellness centers, positioning the brand as a trusted solution provider for beauty experts.
Retail Expansion: Strengthening Offline Presence
While digital growth is key, BeautyWise understands the value of traditional retail channels. The brand has successfully established a presence in over 500 pharmacies, skin clinics, and salons across India.
This strategic retail push ensures that BeautyWise products are available where consumers frequently seek professional advice — enhancing credibility and boosting impulse purchases.
Looking ahead, BeautyWise is expanding globally with plans to enter key markets like the USA, Middle East, and Europe, strengthening its international presence and boosting sales.
Educational Content: Positioning as a Thought Leader
Education plays a central role in the BeautyWise marketing strategy. The brand actively publishes informative content about skincare, haircare, and wellness issues to empower consumers with knowledge.
By addressing common concerns — like aging, hair thinning, or dull skin — BeautyWise positions itself as a trusted advisor rather than just another product seller. This strategy builds customer confidence and encourages repeat purchases.
Through blog posts, social media guides, and video content, BeautyWise simplifies scientific concepts, helping consumers understand how its supplements work and why they are effective.
Digital Marketing: Targeted Campaigns for Online Growth
Digital marketing is a major driver of BeautyWise’s growth. The brand invests heavily in:
- High-quality video content demonstrating product benefits
- Personalized product recommendations to improve conversions
- Targeted ads focused on trending beauty concerns and popular ingredients
By combining data-driven insights with creative campaigns, BeautyWise efficiently reaches both new and returning customers. This strategy has contributed significantly to the brand’s growing online presence, with e-commerce sales rising from 24% to 44% within a year.
Strategic Partnerships: Fueling Innovation and Growth
BeautyWise’s collaboration with the Associated Capsule Group (ACG) has played a crucial role in expanding its innovation pipeline and improving global distribution.
Such partnerships enhance product development, ensuring that BeautyWise stays ahead of trends in the nutraceutical and beauty supplement markets.
These collaborations also support BeautyWise’s commitment to creating clinically tested, science-backed products, which has been key to attracting both consumers and professional endorsements.
Global Market Compliance: Preparing for International Expansion
To support its plans for global growth, BeautyWise has actively invested in ensuring compliance with international quality standards.
This proactive approach helps BeautyWise gain consumer trust in new markets while reinforcing its position as a credible and science-driven brand. By following global compliance standards, the brand aims to replicate the success of Indian pharmaceuticals in the global nutraceutical space.
Revenue Sources: How Does BeautyWise Make Profit?
The BeautyWise Business Model generates revenue through a combination of online and offline sales channels.
Sales Channel Breakdown
| Channel | Contribution to Sales |
| Skin Clinics | 50% |
| E-commerce | 38% |
| Pharmacies | 6% |
| Direct-to-Consumer (D2C) | 6% |
Revenue Growth
BeautyWise has witnessed remarkable growth in revenue over the past few years-
| Financial Year | Revenue |
| FY21-22 | ₹50 lakh |
| FY22-23 | ₹2.2 crore |
| FY23-24 | ₹6.7 crore |
| FY24-25 (Projected) | ₹14.5 crore |
Profit Margins and Costs
Despite investing heavily in marketing and product development, BeautyWise has maintained healthy margins.
| Expense Category | % of Sales |
| COGS (Cost of Goods Sold) | 36% |
| Shipping | 4% |
| Marketing | 36% |
| Salaries | 6.4% |
| R&D | 0.8% |
| Other Expenses | 1.6% |
| EBITDA (Profit Margin) | 6% (Projected FY24-25) |
BeautyWise Funding and Financial Performance
BeautyWise’s growth has been supported by strategic funding rounds. Its key funding milestones are mentioned below-
- February 2024: Raised ₹6 crore in an oversubscribed funding round
- Shark Tank India Season 4: Secured ₹3 crore from Aman Gupta for 6% equity
- Total Funding Raised: ₹9 crore
- Pre-money Valuation (before Shark Tank): ₹35 crore
- Post-Shark Tank Valuation: ₹50 crore
Is BeautyWise in Loss or Profit?
Despite aggressive growth investments, BeautyWise has maintained profitability. Their EBITDA has remained positive, indicating a stable financial position.
| Financial Year | EBITDA (Profit Margin) |
| FY21-22 | 7% |
| FY22-23 | 8% |
| FY23-24 | 8% |
| FY24-25 (Projected) | 6% |
BeautyWise Owner Net Worth and Business Success
Thanks to their strategic planning and innovative products, the Chauhan siblings have seen impressive success.
Current Financial Highlights
- BeautyWise Net Worth (Company Valuation): ₹50 crore
- Shreyansh Chauhan’s Net Worth (Co-founder): Estimated at ₹10-12 crore
- Anousha Chauhan’s Net Worth (Co-founder): Estimated at ₹8-10 crore
Marketing Strategies: Driving Awareness and Growth
Marketing is a crucial pillar of the BeautyWise Business Model, blending both digital and offline strategies.
- Influencer Marketing: Collaborations with beauty influencers and skin specialists.
- Educational Content: Leveraging social media to share skincare tips and product benefits.
- Expert Endorsements: Over 1,000 dermatologists and cosmetologists recommend BeautyWise.
- D2C Focus: By strengthening their website sales, they improved customer loyalty and margins.
These strategies have helped BeautyWise’s online sales contribution rise from 24% to 44% in just one year.
Why BeautyWise’s Marketing Strategies Work?
The success of the BeautyWise marketing strategy lies in its ability to blend expert credibility, consumer engagement, and strategic expansion. By focusing on both online and offline channels, BeautyWise maximizes its reach while building lasting customer relationships.
Key Factors Behind Their Successful Marketing Model
- Leveraging dermatologist endorsements to build trust
- Offering educational content to empower consumers
- Investing in influencer marketing to connect with younger audiences
- Expanding through clinics, pharmacies, and salons to boost visibility
- Strengthening digital campaigns to drive e-commerce growth
By integrating these approaches, BeautyWise has positioned itself as a trusted leader in the beauty supplement industry — and its growing sales are proof that this strategy is working.
Note: We have also explained KIWI (Kisan Window) Business Model that also appeared on Shark Tank. Go through the article for more information.
Conclusion: The Future Looks Bright for BeautyWise
The BeautyWise Business Model is a testament to how innovation, science, and smart marketing can drive exceptional growth. By combining effective supplements, a strong retail network, and strategic partnerships, BeautyWise has carved a niche in the competitive beauty industry.
With projected revenue of ₹14.5 crore by FY24-25 and an expanding customer base, BeautyWise is well on its way to becoming a leader in the wellness space. Also, with ₹2.75 crore in reserves, BeautyWise is well-prepared for its next phase of growth.
Whether you’re an entrepreneur looking for inspiration or a consumer curious about their products, the BeautyWise Business Model offers valuable insights into building a successful brand through innovation and strategy!
