When you look at the Indian ice cream market, the debate around Kwality Walls vs Amul always gets your attention. You see these brands everywhere, and both are loved for completely different reasons. If you want to understand which one truly matches your taste, your budget, and your expectations, you have landed on the right … Read more
When you look at the rise of mCaffeine, you see more than a skincare brand. You see a bold idea that turned caffeine into a lifestyle. In this article, I will walk you through the full picture of the mCaffeine business model so you can understand how this brand started, how it built a loyal … Read more
Ever wish your photos could look like they came straight out of a magazine or a movie without spending hours editing? That’s where AI Photo Editing Apps step in, transforming the way millions in India enhance their pictures. With various characteristics like turning selfies into artistic avatars, restoring old memories in stunning HD, etc., these … Read more
Remember the days when you played the classic Bounce game on those old Nokia phones, eyes glued to the tiny screen, cheering every time the little red ball survived a jump by pure luck? I bet you probably still remember the feeling. That little red ball. Those tricky spikes. The excitement of clearing a level … Read more
If you’ve ever used Telegram, you probably see it as just another messaging app, which is quick, clean, and private. But behind the scenes, this same privacy has turned into a double-edged sword. It has helped freedom movements… and given extremists the shadows they need. This is where Telegram’s Role in extremism becomes more visible … Read more
When you start your morning with a warm cup in your hand, the fight between Nescafé vs Bru often plays in your mind. Both brands feel close to your daily life, and both have a special place in Indian homes. You may stick to one out of habit or switch between the two based on … Read more
When you think of electric scooters and the revolution of EVs in India, Ola Electric is probably the first name that comes to mind. But recently, the company found itself caught in a global storm. The buzz? The ongoing controversy between Ola Electric vs LG. Allegations of battery technology theft have turned into a high-profile … Read more
If you’ve been keeping an eye on the stock market this festive season, you’ve probably heard the buzz around the Lenskart IPO. Everyone—from Twitter (now X) users to financial experts—is asking the same question: Is the Lenskart IPO overvalued? You might be scratching your head thinking, “It’s just an eyewear brand—why is everyone making such … Read more
Can a mattress truly change how you sleep—or is that just another marketing claim? To find out, we spent 90 nights testing the Saatva Classic Mattress, Saatva’s eco-friendly hybrid that promises hotel-quality comfort at home. From the first night, it offered a rare mix of bounce, support, and plushness that felt tailor-made for every position. … Read more
What if your headphones could actually train your brain to sleep better, focus sharper, and calm down without a single pill? Sounds magical, right? That’s exactly what the Sychedelic Business Model brings to life. In just a short time, Sychedelic has emerged as one of India’s most innovative neurotech startups, blending technology and neuroscience to … Read more
