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All About Rupay Cards – Case Study

May 8, 2024January 6, 2023 by Supti Nandi

The launch of Rupay cards was a breakthrough in India. How? It gained over 60% share in the Indian card market. This number was significant enough to shake the other well-established card networks like Visa and MasterCard in the Indian subcontinent. Doesn’t it make you wonder what has led to the immense rise of RuPay … Read more

Sula’s Journey to IPO – India’s Largest Winemaker

January 16, 2023December 18, 2022 by Anant Mohan Sinha

Sula is the leading wine producer and retailer in India, with a 52.6% market share in the Indian wine industry. Wine may not be as popular in India as it is in other countries as it accounts for only 1% of the $30 billion alcoholic beverage market. The per capita consumption of wine in India … Read more