American Express Business Model: How Does Amex Make Money?

How does amex make money_ (Cover image)

The most anticipated question of folks is- How does  Amex make money! Reason?  Amex is one of the big banks in the United States. It’s so big that it’s number 77 on the Fortune 500 list, which ranks the biggest companies. People also really trust the  Amex brand. Forbes, a big business magazine, ranks it … Read more

How Will The TikTok Ban In US Impact The Tech Giants?

Tik Tok ban in US

Around four years ago, we saw TikTok ban in India, now we will see TikTok ban in the US! Reason? Breach of privacy as well as concerns over China’s access to Americans’ data… TikTok ban in the US was already sparked in 2020 due to privacy concerns. Here comes a million-dollar question- How will the … Read more

Why Is Costco Unable To Enter India? Key Challenges

Costco unable to enter India

In the West, if you ask an individual about the best wholesale store with an alluring discount, Costco would be the most common answer. Reason? Costco is the favorite destination for shoppers who prefer good quality products at heavy discounts. Costco, a renowned American wholesale retailer has already spread its wings to Australia, Europe, and … Read more

What Are The Key Reasons For Rupee Depreciation? A Deep Dive

Rupee Depreciation against Dollar

First of all, look at the following data to understand the scenario of Rupee depreciation- Year US Dollar Indian Rupee 2014 $1 Rs.60.99 2016 $1 Rs.67.17 2018 $1 Rs.70.09 2020 $1 Rs.74.13 2022 $1 Rs.78.60 2024 $1 Rs.82.88 Rupee depreciation in the last ten years What did you deduce from the information given above? The … Read more

6 Biggest Nestle Company Crimes & Surrounding Controversies

Nestle Company Crimes

Nestle company crimes are no less than a blackspot on Nestle’s fame… Do you know the world-famous and largest publicly listed food processing company Nestle is one of the most hated companies globally? It sounds quite shocking, especially to Indians where the majority of processed foods belong to Nestle, be it Maggie, Kit Kat, Nescafe, … Read more

11 Best Credit Cards For Travel Rewards – All Key Details

Credit Cards for Travel Rewards

The right credit cards for travel can be a golden ticket to unlock various travel benefits and experiences. However, choosing the right credit card for travel among the various options available requires careful consideration of various factors.  Credit Cards for Travel Rewards  These are the top credit cards for travel, that will not only provide … Read more

Can Ford Make A Comeback In India With Electric Cars?

Ford's re-entry in India

Ford announced strategic re-entry into the Indian market in 2025! Ford’s thrilling return to India is going to be an exciting revival. Why? You may wonder… In 2021, Ford left India due to staggering losses reaching $2 billion! Besides, it could barely gain 2% of the market share despite being 25 years in the Indian … Read more

Colgate Marketing Strategy: How It Helped The Toothpaste Giant

Colgate Marketing Strategy

Do you know how Colgate became synonymous with toothpaste? Due to Colgate marketing strategy! This didn’t happen in a single day. The brand has maintained its top position in the oral care segment for over 200 years… Yeah! It is a two-century-old brand that satisfied millions of customers without a single downfall in the oral … Read more

OnePlus vs Oppo: Which Chinese Brand Is Leading The Indian Market?

OnePlus vs Oppo

Since the last decade, several Chinese smartphone brands have been ruling India. Among them, the competition between technology giants OnePlus and Oppo is a focal point of discussion. The comparison between OnePlus vs Oppo has garnered attention as these Chinese brands vie for supremacy. This exploration aims to dissect their market strategies, net worth, market share, … Read more

Zara Case Study: How Zara Lead The Fast Fashion Market?

Zara Case Study

You asked, and we listened! Get ready to dive into the fascinating world of Zara with our highly requested Zara Case Study.  Recently, Zara has been trending in Instagram reels and YouTube shorts for its funky model poses. You must have seen it too! Have you wondered what made this Spanish brand so famous? You … Read more