India has fostered a lineage of brilliant minds whose contributions to the world of science. From unraveling the mysteries of light scattering to pioneering space exploration. These famous scientists in India have left an indelible mark on their respective fields. Their remarkable legacies continue to inspire new generations. That’s not all! On 23rd August 2023, … Read more
No matter if you are an Indian kid or an adult, you would have definitely heard the term “Maggie”! Do you remember the time in 2015 when Maggi was banned in India? Despite the controversy, folks including you were deeply saddened and waited desperately for its comeback. Many brands of noodles come and go, but … Read more
Every brand that you see around you has a unique story. But you will hardly see any brands that are mentioned in your history textbooks and exist in the current era. One such brand is AMUL. The “Amul Case Study” is a hot topic in the market. Reason? Because it has a glorious past, a … Read more
Brands go through tough competition to be in the limelight. But certain brands rule the era with their exclusive product and efficient marketing. One such brand is AMUL! Established in 1946 by Dr.Verghese Kurein, AMUL is still ruling the dairy and FMCG industry. Who knew that a brand established at the time of Indian Independence … Read more
Can you guess what sets successful organizations apart from the rest? It’s effective management! Management is the driving force that ensures businesses operate smoothly and achieve their goals. Management is like a book with hundreds of lessons. Like definitions, concepts, characteristics, levels, and functions of management. You will get to know them in this write-up. … Read more
When it comes to the telecommunication industry in India, we have four key players. Namely- Reliance Jio, Bharti Airtel, Vodafone Idea, and BSNL. Out of these, the former two are the behemoths in terms of technology, subscribers, revenue, and profitability. This creates a challenging situation for folks as they wonder- Which is better, the Jio … Read more
When it comes to different marketing systems of commerce, the common ones that come to our minds are horizontal and vertical marketing systems. The former is modern whereas the latter is the traditional approach to reach the target customers. Recently, the horizontal marketing system has become highly popular in the market and especially in the … Read more
Dating apps- the digital Cupids of our modern age! They promise to connect us with potential partners at the swipe of the screen. They’re like a virtual playground, bustling with hopeful utopians searching for their perfect match. But alas, as wonderful as these apps may seem, they come with their fair share of problems that … Read more
Take a moment and think about the challenges that a founder of a company faces on a daily basis. Apart from focusing on the product, research & development, inventory, and profits, they need to focus on growth too. As you know, in the digital age you need to go through cut-throat competition to become a … Read more
Whenever we think of ordering food online, then the first two names that pop up in our mind are Swiggy and Zomato. Why? Because these two are the most successful online food delivery app in India. That’s why they never leave a single chance to compete with each other. Although the market share of Zomato … Read more
