How Mangaluru Became The Ice Cream Capital Of India – Story

Indian ice cream market

Mangaluru, a city in India by the sea, is known for something sweet- ice cream! But how did it become the ice cream capital of India? Well, it’s a story of the flourishing dairy industry, entrepreneurship, and marketing! In this write-up, we’ll explore the factors responsible for making Mangaluru the ice cream capital of India. … Read more

Maruti Suzuki Case Study: Origin & Success Story In India

Maruti Suzuki Case Study

In India, Maruti Suzuki is considered the market leader that revolutionized our automotive industry. After all, it’s not a cakewalk for an automobile brand to reign over four decades successfully. Don’t you wonder how it achieved this success?   So here, we are presenting the Maruti Suzuki case study to dive into various aspects that … Read more

How Will The TikTok Ban In US Impact The Tech Giants?

Tik Tok ban in US

Around four years ago, we saw TikTok ban in India, now we will see TikTok ban in the US! Reason? Breach of privacy as well as concerns over China’s access to Americans’ data… TikTok ban in the US was already sparked in 2020 due to privacy concerns. Here comes a million-dollar question- How will the … Read more

Tata Sons IPO: What Does Tata Sons Do & Its Plan With IPO

Tata Sons IPO

This is March 2024, and everyone’s buzzing about the Tata Sons IPO. Why? Well, Tata Sons is like the headmaster of Indian conglomerates, super old and super respected. Now, get this- some investment folks like Spark (an investment advisory firm) are speculating that Tata Sons IPO could be worth a mind-blowing $96 billion!   But … Read more

The IRCTC Partnership With Zomato & Swiggy For Food In Train

IRCTC partnerships with Swiggy and Zomato

Recently, IRCTC partnered with Zomato and Swiggy for food in train. These food platforms have already acquired a good space in all our phones and daily lives. Now they are ready to offer their services while we are travelling in train! IRCTC has partnered with Swiggy, one of online food delivery platform, for delivering pre-ordered … Read more

Why Is Costco Unable To Enter India? Key Challenges

Costco unable to enter India

In the West, if you ask an individual about the best wholesale store with an alluring discount, Costco would be the most common answer. Reason? Costco is the favorite destination for shoppers who prefer good quality products at heavy discounts. Costco, a renowned American wholesale retailer has already spread its wings to Australia, Europe, and … Read more

Tata Play vs Airtel DTH: Which Service Is Performing Better?

Tata Play vs Airtel DTH

When it comes to Satellite television in India, two platforms stand on the top with intense competition i.e. Tata Play vs Airtel DTH. Not only do they offer a huge chunk of entertainment but also offer excellent customer support. So, without any delay, let’s get into a thorough comparison analysis of Tata Play vs Airtel … Read more

What Are The Key Reasons For Rupee Depreciation? A Deep Dive

Rupee Depreciation against Dollar

First of all, look at the following data to understand the scenario of Rupee depreciation- Year US Dollar Indian Rupee 2014 $1 Rs.60.99 2016 $1 Rs.67.17 2018 $1 Rs.70.09 2020 $1 Rs.74.13 2022 $1 Rs.78.60 2024 $1 Rs.82.88 Rupee depreciation in the last ten years What did you deduce from the information given above? The … Read more

Jeevansathi vs Shaadi: Which Matrimony App Is Doing Better?

Jeevansathi vs Shaadi

We all are aware of the fact that arranged marriages have deep roots in Indian culture. Seeing this fact numerous e-matchmaking platforms emerged and out of them Jeevansathi vs Shaadi are in heated competition with each other. Not only do they serve as a link between traditions and digitalization but also have an enormous user … Read more