What Is Horizontal Marketing System? Complete Breakdown

Horizontal Marketing System

When it comes to different marketing systems of commerce, the common ones that come to our minds are horizontal and vertical marketing systems. The former is modern whereas the latter is the traditional approach to reach the target customers. Recently, the horizontal marketing system has become highly popular in the market and especially in the … Read more

Physics Wallah Valuation, Funding & Shareholders Breakdown – 2024

PhysicsWallah Valuation

PhysicsWallah is one of the most profitable ed-tech startups in India. It provides educational resources, particularly for students who are studying physics and other science subjects. Physics Wallah valuation has made it a hot topic in the ed-tech segment of Indian startups. It was founded by Alakh Pandey, a physics teacher and YouTube personality who … Read more

The Souled Store Revenue Revenue Jumps 2X to Rs.150 Cr in FY22 but Slips into Loss

The Souled Store Revenue jumps 2X

In this article, we will explain “The Souled Store” revenue structure and the probable reasons that slid it to its humongous losses. The D2C (Direct-to-Consumer) firms are going through a purple patch in India. Reason? Due to technological innovations, upgradation of consumer lifestyle as well as awareness. You might have seen the stores of Lenskart … Read more

CarDekho Shareholders Breakdown & Funding Valuation – 2024

CarDekho shareholders breakdown & funding valuation

CarDekho is India’s leading search venture where you can buy second-hand cars. Apart from that, its website includes exclusive automotive content. Such as reviews of experts, detailed info on specs and prices, and comparisons of all car brands and models that you can find in India. The company operates some of the leading auto portals … Read more

What Does SoftBank Do? Where Does It Get All The Money To Invest?

What does SoftBank do?

If you look at the investors of some notable Indian startups like Ola, OYO, Lenskart, Meesho, etc. you will notice one common thing. What’s that? It is SoftBank! A prominent and prolific investor in the Indian startup ecosystem. But you know what? Unlike any other conventional venture capitalist company, it operates primarily in the telecommunications … Read more

Sugar Cosmetics Shareholders Breakdown & Funding Valuation – 2024

Sugar Cosmetics Shareholders & Funding Valuation

Sugar Cosmetics is a renowned cosmetics company that offers a diverse and exciting range of beauty products. With a strong emphasis on quality, innovation, and individuality, Sugar Cosmetics has gained a loyal following among beauty enthusiasts worldwide. It is a D2C brand founded by Vineeta Singh in 2015. As per the latest reports, its valuation … Read more

Khatabook Business Model Explained – Full Case Study

KhataBook Business Model

In this article, we will shed light on the “Khatabook Business Model” and will also explain its numerous revenue sources. Recall a scenario when small retailers like shopkeepers of grocery shops relied on manual methods of bookkeeping. They would sit hunched over piles of paper, scribbling down sales and expenses in massive ledgers i.e. balance … Read more

The Problem With Dating Apps & Why They Don’t Work For Everyone

The Problem with dating apps

Dating apps- the digital Cupids of our modern age! They promise to connect us with potential partners at the swipe of the screen. They’re like a virtual playground, bustling with hopeful utopians searching for their perfect match. But alas, as wonderful as these apps may seem, they come with their fair share of problems that … Read more