How Does Fliff Make Money? Fliff Business Model Explained

Fliff Business Model (ow does Fliff make money?)

Unlocking the mysteries behind the Fliff Business Model is akin to peeling back the layers of a captivating thriller. Sounds too dramatic? Well, in the ever-evolving landscape of sports prediction, Fliff has emerged as a formidable player. Now your curious mind may wonder- How does Fliff make money? 

Fliff Business Model (ow does Fliff make money?)

Fliff’s financial success lies in its clever monetization tactics and customer-centric approach. In this article, we will shed light on the hidden gems that fuel Fliff’s finances. Get ready to delve into the fascinating world of Fliff business model and its revenue-boosting strategies.

Let’s get started!

(A) Fliff in a Nutshell

Imagine a thrilling sports prediction playground where the stakes are high, and the excitement is palpable. That’s precisely what Fliff brings to the table. It’s not your run-of-the-mill sports betting app. Instead, it’s a dynamic sweepstakes platform that adds a twist to your sports enthusiasm.

Fliff sets the stage for users to make their predictions on sports outcomes, all while using the virtual currency known as “Fliff Coins.” You can turn those predictions into real-world rewards, in the form of “Fliff Cash,” which can be redeemed for enticing gift cards or even cold, hard cash.

Now, here’s where it gets interesting. Fliff Coins aren’t just handed out; you can earn them by logging in daily, watching engaging ads, bringing friends into the action, or tackling exciting tasks. And for those looking to up the ante, you can even purchase Fliff Coins with real money.

But the ultimate thrill lies in the pursuit of Fliff Cash. Winning games or contests is your ticket to this exclusive club. However, there’s a catch – you’ll need to hit a minimum withdrawal amount of $50 before you can claim your cash bonanza.

So, whether you’re a sports aficionado or just someone looking for some fun and rewards, Fliff is your gateway to a whole new level of sports predictions and cash-winning excitement!

(B) Fliff: A Brief Overview

Before diving deep into the answer of- how does Fliff make money? Let’s have a brief overview of the company.

Name of the CompanyFliff Inc.
Type of CompanyPrivate
Founded in2019
FoundersMario DodevMatt Ricci
Headquarters RegionsPhiladelphia
(Pennsylvania, US)
Industry Gaming,Mobile Apps
Operating SpaceB2C
Institutional InvestorsRaine,Play Ventures,EKG Ventures
Fliff: A Brief Overview

(C) Working Strategy: How does Fliff Work?

Fliff, a sweepstakes sports picks application, was introduced in 2019 and is currently accessible in 41 states within the United States. This allows numerous sports enthusiasts to enjoy the app’s entertaining features and compete for cash rewards, particularly in states where traditional online sportsbooks may not be available.

The unique aspect of Fliff’s operation lies in its adherence to sweepstakes gaming regulations instead of conventional sportsbook laws. This is achieved through a dual-token system consisting of Fliff Coins and Fliff Cash. Fliff Coins are used exclusively for recreational purposes and hold no intrinsic monetary value, serving solely for free-to-play social games on the platform. In contrast, Fliff Cash can be exchanged for actual cash prizes or even gift cards.

To get started, users can acquire coin packages, each of which includes both Fliff Coins and Fliff Cash. These tokens are then employed to make predictions on various aspects of sports betting, including money lines, spreads, totals, props, and live bets. This extensive range of betting options provides users with an experience akin to genuine sports betting, encompassing both professional and collegiate sports.

Let’s look at the working strategies of Fliff in detail-

Fliff Working Strategy

(C.1) Fliff Promo Code & Welcome bonus

The Fliff bonus offers a generous 100% match on your initial deposit, capped at a maximum of $100. As an illustration, if you deposit $50, you’ll receive an additional $50 as a Fliff Cash bonus, thanks to this 100% match promotion. Additionally, the coin packages not only include Fliff Coins but also incorporate the 100% match Fliff Cash bonus. We will discuss it in detail in the upcoming sections.

(C.2) How to Claim the Fliff Bonus?

Here’s how to redeem the Fliff Bonus-

Step 1

Begin by selecting the “CLAIM OFFER” option available on this page.

Step 2

You will be directed to either the App Store or Google Play Store via our link, where you can download the Fliff app for Android or iOS.

Step 3

During the signup process, make sure to input the promo code “PROPS” as prompted.

Step 4

Place an initial deposit of $4.99 or more.

By following these steps, you’ll be eligible to receive complimentary Fliff Coins and Fliff Cash as part of this promotion. Just remember to use the PROPS Fliff promo code to secure the 100% matching bonus. It’s important to note that Fliff can be accessed and played exclusively on Apple iOS or Android mobile devices. Don’t forget to enter the Fliff promo code PROPS to unlock the $100 Fliff Cash bonus.

(C.3) T&C for Fliff Promo Code

  • Eligibility: New Fliff members only.
  • Minimum age requirement: 18 years.
  • A minimum initial deposit of $4.99 is necessary to qualify for this bonus.
  • Fliff Cash bonus funds are subject to a 1x playthrough requirement.
  • A minimum balance of $50 is required for Fliff Cash withdrawals.

(C.4) How to purchase Fliff Coins and Fliff Cash?

When purchasing Fliff Coins and Fliff Cash, the quantity you receive depends on the amount you spend. Fliff Cash is essentially obtained for free when purchasing more Fliff Coins, with nearly a 1:1 ratio in comparison to your purchase (e.g., $9.99 results in $10 Fliff Cash). Fliff Coins are available in progressively larger bundles, with the largest package offering 1.3 million Fliff Coins (formerly capped at 600,000 Fliff Coins).

Look at the overview of what to expect when purchasing Fliff Cash and coins-

Paid FeesFliff CoinsFliff Cash
Fees required to purchase Fliff Coins and Fliff Cash

You can conveniently deposit funds and purchase Fliff Coins using credit cards linked to your Google or Apple account. If you’ve previously made purchases on Android or iOS platforms, acquiring coins should be straightforward. It’s important to note that Fliff Coins hold no intrinsic financial value and are solely intended for entertainment. 

Conversely, Fliff Cash wagers can lead to cash or gift card prizes. Once your Fliff Cash balance reaches $50, you have the option to convert it into real money or redeem it for gift cards. When selecting the cash option, you can withdraw your funds through bank transfer or Skrill. So, how does Fliff make money? We will discuss it in the upcoming sections.

(C.5) Fliff’s Legality- 41 States

  • Alaska
  • Arizona
  • Arkansas
  • California
  • Colorado
  • Connecticut
  • Delaware
  • Florida
  • Illinois
  • Indiana
  • Iowa
  • Kansas
  • Kentucky
  • Louisiana
  • Maine
  • Maryland
  • Massachusetts
  • Michigan
  • Missouri
  • Montana
  • Nebraska
  • New Hampshire
  • New Jersey
  • New Mexico
  • New York
  • North Carolina
  • North Dakota
  • Ohio
  • Oklahoma
  • Oregon
  • Pennsylvania
  • Rhode Island
  • South Dakota
  • Tennessee
  • Texas
  • Utah
  • Vermont
  • Virginia
  • Washington D.C.
  • West Virginia
  • Wisconsin
  • Wyoming

(C.6) How to start playing on the Fliff App?

How to use Fliff app?

Getting started with the Fliff social sportsbook app is a straightforward process that requires minimal effort. Below, we provide an in-depth guide on the steps to follow when downloading the Fliff Sportsbook mobile app and commencing your gaming experience.

Step 1: Select the “Claim Offer” Link on this Page

To initiate your Fliff journey, click on the “Claim Offer” link, which will redirect you to the official Fliff website. Here, you will find options for both Android and iOS downloads. Depending on your device, opt for the Android link to access the Google Play Store or the iOS link for the Apple App Store.

Step 2: Download the Fliff Betting App

Once you’ve arrived at the respective Android or iOS page, proceed to download the Fliff app swiftly. Keep in mind that the app is your gateway to play, as there is no desktop version available. While desktop play is unavailable, it’s worth noting that the app-exclusive approach is becoming increasingly common in today’s gaming landscape.

Step 3: Register and Enter the Fliff Sportsbook Promo Code

Within the Fliff app, you’ll find a prominent Sign-Up prompt on every page. Here, you have the option to register using your Apple, Google, Twitter, or email credentials. During the registration process, you’ll be prompted to input a Fliff bonus code. For the most advantageous offer, we recommend using the PROPS promo code, which grants you a generous 100% match bonus of up to $100.

Step 4: Purchase a Coin Package and Start Playing

The final step entails visiting the Cashier section within the app and selecting a coin package that suits your preferences. Fliff offers a selection of six packages at the time of this review, with prices ranging from $4.99 to $99.99. You can conveniently purchase Fliff Coins and Fliff Cash by using a credit card linked to your Apple or Google account.

(D) Revenue Sources: How Does Fliff Make Money?

Fliff has numerous significant revenue sources. Let’s look at them one by one-

Revenue SourcesDetails
Gift Cards SalesEarns from gift card
Fliff Coins SalesProfits from Fliff Coins
Total Wagered %Revenue Share
from Games.
Ads & SponsorshipsIncome from ads,
and sponsorships
Charged FeesEarnings from game
entry fees.        
Revenue Sources of Fliff

(d.1) Gift Cards and Fliff Coins Sales

Fliff provides users with the option to acquire gift cards for enhancing their gaming experiences or redeeming their Fliff Cash. These gift cards encompass a diverse selection of offerings from well-known brands and retailers like Amazon, Walmart, Target, and Starbucks, among others.

These gift cards can be obtained either by using Fliff Cash or by making real-money purchases. Fliff receives a commission for every gift card sale. Additionally, Fliff offers Fliff Coins to users who wish to bolster their account balance and enjoy more games within the app. These Fliff Coins are available for purchase through in-app transactions using real money, generating a profit for Fliff with each exchange.

(D.2) Earning a percentage of the total amount earned

It’s akin to the vig or commission imposed by sportsbooks. Fliff provides a variety of games and challenges through its app, including Fliff Picks, Fliff Parlay, Fliff Millionaire, Fliff Live, and more. Each of these games or contests comes with distinct entry fees and payout structures, and Fliff earns a share of the total wagered amount on each occasion.

To illustrate, Fliff Picks allows users to make predictions on various sports events, such as the victor, point spreads, over/under, and more. Participants can stake Fliff Coins on their selections, with the chance to earn Fliff Cash for accurate predictions.

Fliff takes a portion of the total Fliff Coins wagered on each event and distributes the remaining to the winners. This strategy enables Fliff to generate revenue irrespective of the event’s outcome, guaranteeing a consistent income stream from its user base.

(D.3) Advertisements and Sponsorships

Revenue sources

Fliff’s appeal to advertisers and sponsors stems from its extensive user base, predominantly comprising sports enthusiasts and gamers. This broad and engaged audience represents an enticing opportunity for brands and partners seeking to connect with them. On the platform, Fliff incorporates a range of ad formats, including banner ads, video ads, and interstitial ads. These ads generate revenue for Fliff with each impression or click they receive.

Moreover, Fliff collaborates with diverse brands and organizations that aim to showcase their products or services within the app. These partners encompass sports leagues, teams, media outlets, and more. 

Fliff also introduces sponsored games and contests, offering users the chance to win prizes or rewards provided by sponsors. In return, Fliff earns a fee from each sponsorship agreement.

(D.4) Charged Fees

Fliff generates income from certain sweepstakes games, like the Fliff Millionaire, in which participants are required to pay a $10 entry fee for a chance to win $1 million. In the case of the Fliff Millionaire, users can make 10 predictions on the outcomes of 10 sports events, and if they correctly predict all 10 outcomes, they stand a chance to win the grand prize.

To participate in the Fliff Millionaire game, users need to submit a $10 payment using real currency, and Fliff’s earnings are derived from these entry fees. Additionally, Fliff offers various other sweepstakes games, including the Fliff Jackpot, where users can compete for a portion of a substantial cash prize pool by making predictions on sports events. 

There’s also the Fliff Bracket, where users can win cash prizes by predicting the victors of a sports tournament. In each of these games, Fliff imposes a fee, from which it derives its revenue.

Note: We have thoroughly explained the Discord business model. If you’re curious to know how discord makes money then look into the article for detailed information.

(E) Marketing Strategies of Fliff

Let’s look at the various marketing strategies of Fliff-

Marketing StrategiesDescription
User Experience & DesignPrioritize user-friendly design
Content CreationProduce engaging sports and gaming content
Social Media PresenceMaintain active engagement on major platforms
Partnerships & SponsorshipsCollaborate with sports and media partners
In-App AdvertisingUtilize in-app ads for revenue and promotions
Sponsored ContestsHost contests with enticing prizes from sponsors
User Engagement FeaturesInclude interactive games for user engagement
Referral ProgramsEncourage user referrals with incentives
Promotions & Campaigns   Run targeted campaigns during peak seasons
Gamification  Motivate users with rewards and leaderboards
Cross-PromotionPromote other Fliff products within the app
Marketing Strategies of Fliff

It is time to dive into the details-

(E.1) Branding and User Experience

Fliff focuses on creating a user-friendly and visually appealing platform. A well-designed interface and a smooth user experience are essential for retaining users and attracting new ones.

(E.2) Content Creation

Fliff creates and curates engaging content related to sports and gaming. This includes articles, videos, and interactive features that keep users informed and entertained.

(E.3) Social Media Presence

Fliff maintains an active presence on social media platforms such as Facebook, Twitter, Instagram, and YouTube. They use these channels to share updates, engage with users, and promote contests and events.

(E.4) Partnership and Sponsorships

Collaborating with sports leagues, teams, media outlets, and other relevant organizations allows Fliff to tap into existing fan bases and gain credibility in the industry. Sponsorship agreements also provide a source of revenue.

(E.5) In-App Advertising

Fliff marketing strategies

Fliff leverages in-app advertising, including banner ads, video ads, and interstitial ads. These ads not only generate revenue but also promote relevant products and services to their user base.

(E.6) User Engagement Features

Fliff offers various interactive features, such as prediction games, to keep users engaged. These features create a sense of community and competition among users.

(E.7) Sponsored Games and Contests

By introducing sponsored games and contests with attractive prizes, Fliff encourages user participation and engagement while earning fees from sponsors.

(E.8) Referral Programs

Implementing referral programs encourages users to invite friends and family to join Fliff, often with incentives like discounts or rewards. This strategy can help in organic user growth.

(E.9) Promotional Campaigns

Fliff runs targeted promotional campaigns during peak sporting events or gaming seasons to capitalize on increased interest and activity in their niche.

(E.10) Gamification

Incorporating gamification elements within the app, such as rewards, achievements, and leaderboards, keeps users motivated and engaged.

(E.11) Cross Promotion

Promoting other Fliff products or features within the app can increase user engagement and generate interest in different aspects of the platform.


Fliff is a social sportsbook platform (prediction app) where users can make money through betting. You can cash out or redeem winnings as prizes. It’s a sweepstakes where players compete for rewards. Fliff Coins, the virtual currency, can’t be converted to cash but can earn you experience points (XP) for winning picks and leveling up.

By now you must have understood- how does Fliff make money? It earns by taking a portion of entry fees from real cash prize games and by selling Fliff Coins through in-app purchases. Their revenue model combines real money bets and virtual currency usage. That’s how Fliff became a successful gaming company!

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Published By: Supti Nandi
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