What Happened In the Bournvita Controversy? Full Breakdown

Bournvita Controversy

Numerous brands get slammed due to false marketing, quality control, improper listing of ingredients, etc. Amongst these Bournvita controversy created a huge debate in India! If you are active on social media, you must have seen the clash “Food Pharmer vs Bournvita.” By the way, what happened in the Bournvita controversy? Let’s break down the … Read more

How Saregama Carvaan Launch Helped Skyrocket Its Stock

Saregama Carvaan Launch

Legends say- “The measure of intelligence is the ability to change & adapt with time.” Do you know why? Because if you don’t upgrade yourself, then you will be easily replaced by the new gens. Let me give you some real-life examples- Saregama India could have been on this list too… Thanks to the Saregama … Read more

Azorte Business Model: How Does Azorte Work & Differentiate?

Azorte Store

Ever since Azorte fashion stores became a major hit in India, folks have been highly curious to decode Azorte business model. If you visit the Azorte store, you’ll find a wide range of products including footwear, fashion accessories, home goods, and beauty products.  At this point, your mind must be full of questions like- what’s … Read more

How Mangaluru Became The Ice Cream Capital Of India – Story

Indian ice cream market

Mangaluru, a city in India by the sea, is known for something sweet- ice cream! But how did it become the ice cream capital of India? Well, it’s a story of the flourishing dairy industry, entrepreneurship, and marketing! In this write-up, we’ll explore the factors responsible for making Mangaluru the ice cream capital of India. … Read more

Maruti Suzuki Case Study: Origin & Success Story In India

Maruti Suzuki Case Study

In India, Maruti Suzuki is considered the market leader that revolutionized our automotive industry. After all, it’s not a cakewalk for an automobile brand to reign over four decades successfully. Don’t you wonder how it achieved this success?   So here, we are presenting the Maruti Suzuki case study to dive into various aspects that … Read more

How Will The TikTok Ban In US Impact The Tech Giants?

Tik Tok ban in US

Around four years ago, we saw TikTok ban in India, now we will see TikTok ban in the US! Reason? Breach of privacy as well as concerns over China’s access to Americans’ data… TikTok ban in the US was already sparked in 2020 due to privacy concerns. Here comes a million-dollar question- How will the … Read more

Tata Sons IPO: What Does Tata Sons Do & Its Plan With IPO

Tata Sons IPO

This is March 2024, and everyone’s buzzing about the Tata Sons IPO. Why? Well, Tata Sons is like the headmaster of Indian conglomerates, super old and super respected. Now, get this- some investment folks like Spark (an investment advisory firm) are speculating that Tata Sons IPO could be worth a mind-blowing $96 billion!   But … Read more

The IRCTC Partnership With Zomato & Swiggy For Food In Train

IRCTC partnerships with Swiggy and Zomato

Recently, IRCTC partnered with Zomato and Swiggy for food in train. These food platforms have already acquired a good space in all our phones and daily lives. Now they are ready to offer their services while we are travelling in train! IRCTC has partnered with Swiggy, one of online food delivery platform, for delivering pre-ordered … Read more