Retail investors have been eyeing Bajaj Housing Finance IPO ever since the RBI made it mandatory to list in public soon! Guess what? The firm is planning to raise over a billion dollars through the IPO. And yes, they’ll mindfully handle the minimum dilution and expected valuation range. Now, the question is- Is this IPO … Read more
Marketing isn’t just about saying “Hey folks! Buy our product…” It is all about unlocking the secrets of the marketplace and using them to your advantage, so you can win your audience’s hearts. Let’s explore seven marketing theories that can empower you to make smarter decisions and craft more impactful strategies! (A) Brand storytelling theory … Read more
Do you know Raymond is the market leader in the Indian worsted suiting industry? Here, worsted refers to a “high-quality wool.” Raymon’s journey to become one of the world’s largest vertically and horizontally integrated suiting fabrics was quite legendary. This wouldn’t have been possible without Vijaypat Singhania’s leadership. Not only he focussed on innovation, but … Read more
March 2024 ended with super exciting news for Indian laborers i.e. “India plans to shift from minimum wage to a living wage by 2025.” This has sparked a curiosity about Living Wage vs Minimum Wage among Indians. Are you also one of those curious folks? If yes, then stick to this write-up because we … Read more
Numerous brands get slammed due to false marketing, quality control, improper listing of ingredients, etc. Amongst these Bournvita controversy created a huge debate in India! If you are active on social media, you must have seen the clash “Food Pharmer vs Bournvita.” By the way, what happened in the Bournvita controversy? Let’s break down the … Read more
Legends say- “The measure of intelligence is the ability to change & adapt with time.” Do you know why? Because if you don’t upgrade yourself, then you will be easily replaced by the new gens. Let me give you some real-life examples- Saregama India could have been on this list too… Thanks to the Saregama … Read more
Ever since Azorte fashion stores became a major hit in India, folks have been highly curious to decode Azorte business model. If you visit the Azorte store, you’ll find a wide range of products including footwear, fashion accessories, home goods, and beauty products. At this point, your mind must be full of questions like- what’s … Read more
Mangaluru, a city in India by the sea, is known for something sweet- ice cream! But how did it become the ice cream capital of India? Well, it’s a story of the flourishing dairy industry, entrepreneurship, and marketing! In this write-up, we’ll explore the factors responsible for making Mangaluru the ice cream capital of India. … Read more
When it comes to affordable fashion, Zudio has been ruling the market! Now, seeing its success Reliance Retail launched its fashion stores Azorte brand. Thereby, giving tough competition to all the affordable brands. And this led to the battle of- Zudio vs Azorte! By the way, which one is better for affordable fashion- Zudio or … Read more
In India, Maruti Suzuki is considered the market leader that revolutionized our automotive industry. After all, it’s not a cakewalk for an automobile brand to reign over four decades successfully. Don’t you wonder how it achieved this success? So here, we are presenting the Maruti Suzuki case study to dive into various aspects that … Read more
