Lenskart is one of the leading brands that is ruling the market of eyewear accessories. But its journey was not that easy! Why? You may wonder. Because it was launched during the time when online shopping was accessible to only a handful of Indians. Also, people lacked trust in online products and services. Fortunately, the … Read more
MamaEarth stole the spotlight of the cosmetic & skincare industry by creating natural, vegan, organic, and toxin-free beauty products. Launched in 2016 by Ghazal Alagh, it acquired over 1.5 million consumers within 7 years with revenues touching Rs.952.4 crores. How did it achieve the heights of success within a stipulated time? Because of its unique … Read more
Quick delivery space is a tight race where many enthusiastic startups come and go. But hardly a few survive. While everybody talks about successful quick-delivery startups. But here we will cover the one that couldn’t catch up with the race of quick commerce. It is Fraazo. While its contemporaries like Flipkart Quick, Dunzo, Swiggy Instamart, … Read more
India is seeing an exponential hike in the popularity of D2C brands! Do you know that modern e-commerce is shifting from B2C to D2C? Why so? The chief reason for this trend is the increasing adoption of digital technology. Sounds complicated? Let me explain it in simple terms. D2C (Direct-to-Consumer) brands are companies that sell … Read more
Sending a courier has never been an easy task for us until some corporations specialized in courier services emerged. As you know logistics is a crucial sector of a country, therefore, certain startups grabbed this opportunity to improve the courier-delivery system of India. One such company is “Delhivery.” Established as a startup in 2011, it … Read more
Introduction Suppose you are window shopping for a perfume of your favorite brand. You get to select one with a pretty bottle, compact design, good portability, and a long-lasting “Orris” fragrance. The initial descriptions fit perfectly well with your lifestyle but… Not having any idea about “Orris” puts you in a serious dilemma of whether … Read more
“Grocery Delivery Sector” is one of the many sectors that are expanding and succeeding at an exponential rate. Just like window shopping, you can select and buy groceries that will be delivered to you. However, most of the delivery services take almost thirty minutes to deliver the product but there is a company that delivers … Read more
Introduction The increasing demand for cosmetics among millennials is one of the key reasons for the booming of various cosmetic brands. One such top beauty brand is “Nykaa.” There are numerous cosmetics brands in the current market. But what makes Nykaa unique and famous? It gained its reputation due to the exclusive quality of its … Read more
