TRAI vs Truecaller: TRAI Aims To Solve The Spam Call Problem

TRAI vs Truecaller

Ever got a call from an unknown number only to hear a promotional offer or, worse, a scam? You’re not alone. Spam calls are a growing problem in India. Do you know, RBI reported that the frauds worth Rs.1,457 crore occurred in FY24?  Hence, the Telecom Regulatory Authority of India (TRAI) is taking serious steps … Read more

Can Namma Yatri really compete with the giants Uber & Ola?

Namma Yatri

Namma Yatri has become a new ray of hope for drivers and a source of headache for Uber & Ola! Do you know, why? Just go through this write-up and you’ll know it all! (A) Synopsis: Emerging Battle of Namma Yatri vs Uber & Ola In January 2024, Namma Yatri (Bengaluru-based ride-hailing platform) finally spread … Read more

Tata Sons IPO: What Does Tata Sons Do & Its Plan With IPO

Tata Sons IPO

This is March 2024, and everyone’s buzzing about the Tata Sons IPO. Why? Well, Tata Sons is like the headmaster of Indian conglomerates, super old and super respected. Now, get this- some investment folks like Spark (an investment advisory firm) are speculating that Tata Sons IPO could be worth a mind-blowing $96 billion!   But … Read more

The IRCTC Partnership With Zomato & Swiggy For Food In Train

IRCTC partnerships with Swiggy and Zomato

Recently, IRCTC partnered with Zomato and Swiggy for food in train. These food platforms have already acquired a good space in all our phones and daily lives. Now they are ready to offer their services while we are travelling in train! IRCTC has partnered with Swiggy, one of online food delivery platform, for delivering pre-ordered … Read more

Can Ford Make A Comeback In India With Electric Cars?

Ford's re-entry in India

Ford announced strategic re-entry into the Indian market in 2025! Ford’s thrilling return to India is going to be an exciting revival. Why? You may wonder… In 2021, Ford left India due to staggering losses reaching $2 billion! Besides, it could barely gain 2% of the market share despite being 25 years in the Indian … Read more

Colgate Marketing Strategy: How It Helped The Toothpaste Giant

Colgate Marketing Strategy

Do you know how Colgate became synonymous with toothpaste? Due to Colgate marketing strategy! This didn’t happen in a single day. The brand has maintained its top position in the oral care segment for over 200 years… Yeah! It is a two-century-old brand that satisfied millions of customers without a single downfall in the oral … Read more

Who Owns House Of Pataudi & How Is The Brand Faring So Far?

House of Pataudi

The apparel of House of Pataudi has created a buzz in Myntra! Reason? Regal aesthetics, heritage & legacy, craftsmanship, celebrity association, and many more… Do you know who owns the House of Pataudi & how the brand is doing so far? If not, then stick to this write-up, because we will go through every detail … Read more

Case Study Of Starbucks: How Starbucks Became The Coffee King?

Case Study of Starbucks

Starbucks, a brand that became synonymous with coffee has created a sensation in the world with its coffeehouse culture. Have you wondered how? Well, to answer this question we will delve into the case study of Starbucks. Stay tuned! (A) Starbucks: A Brief Overview Let’s buckle up for a Starbucks journey! Founded back in 1971, … Read more

What Is The Rooftop Solar Scheme & Government Plans With It?

Pradhmantri Suryodaya Yojana

Our honorable Prime Minister announced the launch of the Rooftop solar scheme on the auspicious occasion of the Ram Temple opening ceremony. And this led to the curiosity among the folks about the rooftop solar scheme. How will it work? What are the plans of govt.? And the list of queries goes on… If you … Read more

Zudio vs Pantaloons: Which Is Doing Affordable Fashion Better?

Zudio vs Pantaloons

Get ready for a fashion destination showdown– Zudio vs Pantaloons, both aiming to be kings of affordable fashion. These brands are like fashion titans, each with its own superpowers. Whether you like keeping it simple with Zudio or diving into the vibrant world of Pantaloons, it’s more than just clothes – it’s your style story. … Read more